Though he didn't finish among the leaders in the last two Bassmaster Elites Series tournaments, Kelly Jordon played a big role in both titles. Though he's only 41-years-old, Jordon has established a reputation as an innovator. Call it the KJ factor.
At Tennessee's Douglas Lake Challenge, it was the long-lining crankbait technique employed by winner Jeremy Starks and several other top finishers that grabbed the headlines. Jordon called it "strolling" when it was widely publicized after he led his teammates to victory in the 2008 Texas Bass Classic.
Last week at the Toledo Bend Battle, one of winner Brent Chapman's main weapons was a big spoon, like the Lake Fork Tackle Flutter Spoon that Jordon popularized in an "Ultimate Match Fishing" TV show on Kentucky Lake a few years back.
"It's the thing Kelly Jordon kind of made famous," said Chapman of the spoon, after collecting a $100,000 check Sunday. "It's a bait I've really fallen in love with the last few years when it comes to this time of year and fishing deep."
Jordon's reputation will always be topped by his ability to spin a fishing yarn. (Just ask him about the bass he hooked several years ago – the one that snapped his rod and ripped his reel off the rod handle – then get ready to be entertained for a while.) But the former Lake Fork fishing guide from Mineola, Texas, also deserves mention among modern bass fishing trailblazers.