Over 300 new products from ICAST 2014

All the new products we saw at ICAST 2014 in one place. Warning: this is one big gallery.

<p>We discovered a lot of new products at 2014's ICAST. Here's over 300 of them, in one gallery. If you're looking for a specific product, head over to the <a href=
We discovered a lot of new products at 2014’s ICAST. Here’s over 300 of them, in one gallery. If you’re looking for a specific product, head over to the Gear section of the site and look for the individual galleries. 
<p>St. Croix</p>
<p>Legend Extreme Trek</p>
<p><span style=
St. Croix
Legend Extreme Trek
These rods are based off of St. Croix’s top-of-the-line Legend Elite series, so the Trek has crazy good roots. Slim-profile ferrules reduce weight and add strength while other high-end components include Kigan Master Hand Zero Tangle guides with ultra-hard zirconia rings and titanium frames, as well the wind checks and handle trim pieces. Plus, they come with St. Croix’s 15-year warranty. Choose from eight three-piece spinning and casting rods ranging from 7 to 7 1/2 feet in length, all of which pack down to 32 inches or less. The included rugged carrying case with handle and divided polypropylene liner is short enough to strap to backpacks, fit into a duffle bag, or even hand-carry through TSA checkpoints as a hassle-free carry on.
<p>Star Brite</p>
<p>Screen Cleaner & Protectant</p>
<p>Those expensive electronics on your boat have screens always being blasted by the sun and weather. This cleaner and protectant keeps them shielded and can be used on sunglasses, phones, tablets and even TVs.</p>
Star Brite
Screen Cleaner & Protectant
Those expensive electronics on your boat have screens always being blasted by the sun and weather. This cleaner and protectant keeps them shielded and can be used on sunglasses, phones, tablets and even TVs.
<p>Hydrowave</p>
<p>H2</p>
<p>The next generation of Hydrowave is here with the introduction of the H2. This upgraded unit has 16 new sounds, five preprogrammed delay options, 16-bit CD-quality sound, a 2 1/2-inch LCD display, a combined speaker and power cable as well as a new sleek look.</p>
Hydrowave
H2
The next generation of Hydrowave is here with the introduction of the H2. This upgraded unit has 16 new sounds, five preprogrammed delay options, 16-bit CD-quality sound, a 2 1/2-inch LCD display, a combined speaker and power cable as well as a new sleek look.
Lowrance
Elite-7 CHIRP
Lowrance has brought CHIRP technology to this affordable 7-inch unit, which is the flagship of the Elite line.
Lowrance
Elite-7 CHIRP
Lowrance has brought CHIRP technology to this affordable 7-inch unit, which is the flagship of the Elite line.
Raymarine
Dragonfly7
Raymarine's Dragonfly grew two inches for this year, bringing the viewable screen 7 inches in diameter rather than 5. High-detail CHIRP technology is standard.
Raymarine
Dragonfly7
Raymarine’s Dragonfly grew two inches for this year, bringing the viewable screen 7 inches in diameter rather than 5. High-detail CHIRP technology is standard.
Bushnell
Fish Track GPS
If your boat's electronics don't have navigation, you ought to consider one of these handheld units to get you home safely.
Bushnell
Fish Track GPS
If your boat’s electronics don’t have navigation, you ought to consider one of these handheld units to get you home safely.
Garmin
GPSMAP 1040xs
The 10” color Garmin GPSMAP 1040xs keyed chartplotter/sonar combo includes both U.S. LakeVü HD maps with coverage of over 17,000 bodies of water, and U.S. BlueChart g2 coastal charts. Includes advanced 77/200 kHz HD-ID and Garmin DownVü with CHIRP technology all-in-one transducer for a nearly photographic view under your boat. Supports GCV 10 sonar black box, which adds DownVü and SideVü scanning sonar with CHIRP technology (sold separately). Built-in 10 Hz GPS updates your position 10 times per second.
Garmin
GPSMAP 1040xs
The 10” color Garmin GPSMAP 1040xs keyed chartplotter/sonar combo includes both U.S. LakeVü HD maps with coverage of over 17,000 bodies of water, and U.S. BlueChart g2 coastal charts. Includes advanced 77/200 kHz HD-ID and Garmin DownVü with CHIRP technology all-in-one transducer for a nearly photographic view under your boat. Supports GCV 10 sonar black box, which adds DownVü and SideVü scanning sonar with CHIRP technology (sold separately). Built-in 10 Hz GPS updates your position 10 times per second.
Aqua Vu
Micro 5C
Although they've never been bulky, Aqua Vu's newest underwater camera is exceptionally small.
Aqua Vu
Micro 5C
Although they’ve never been bulky, Aqua Vu’s newest underwater camera is exceptionally small.
Aqua Vu
Trolling Motor Mount
The next thing on your front deck might just be an Aqua Vu screen since you can now mount one of the company's cameras to your trolling motor.
Aqua Vu
Trolling Motor Mount
The next thing on your front deck might just be an Aqua Vu screen since you can now mount one of the company’s cameras to your trolling motor.
Raymarine
A9 & A12
Raymarine's newest touchscreen graphs are 9- and 12-inches and feature the company's intuitive control system. In other words, if you can work a smartphone, these are a snap.
Raymarine
A9 & A12
Raymarine’s newest touchscreen graphs are 9- and 12-inches and feature the company’s intuitive control system. In other words, if you can work a smartphone, these are a snap.
Garmin
Echomap 301dv
The echo 301dv boasts a 3.5” display to deliver crystal clear images of both advanced HD-ID and DownVü sonar.  With 2,400 W peak-to-peak power, the 301dv scans as deep as 1,750 feet and includes an all-in-one advanced HD-ID and DownVü transducer.
Garmin
Echomap 301dv
The echo 301dv boasts a 3.5” display to deliver crystal clear images of both advanced HD-ID and DownVü sonar. With 2,400 W peak-to-peak power, the 301dv scans as deep as 1,750 feet and includes an all-in-one advanced HD-ID and DownVü transducer.
Garmin
VIRB Elite
The VIRB Elite is a true HD 1080p action camera that combines enhanced HD video recording with WiFi capability and easy to use features.  VIRB Elite features a built-in,1.4” Chroma color display that stays on when the camera is on, but uses minimal power. The display lets you easily setup/preview/playback video and adjust menu settings without detaching it from its mount. Record at 1080p for up to 3 hours with the rechargeable lithium-ion battery. And video enhancement features like digital image stabilization and Lens Distortion Correction ensure footage looks great, even before you start editing.
Garmin
VIRB Elite
The VIRB Elite is a true HD 1080p action camera that combines enhanced HD video recording with WiFi capability and easy to use features. VIRB Elite features a built-in,1.4” Chroma color display that stays on when the camera is on, but uses minimal power. The display lets you easily setup/preview/playback video and adjust menu settings without detaching it from its mount. Record at 1080p for up to 3 hours with the rechargeable lithium-ion battery. And video enhancement features like digital image stabilization and Lens Distortion Correction ensure footage looks great, even before you start editing.
Garmin
Echomap 70dv
The echoMAP 70dv combo chartplotter offers amazing features such as advanced HD-ID sonar and DownVü scanning sonar for a nearly photographic sonar view under your boat on a 7” touchscreen with pinch-to-zoom.  Supports GCV 10 sonar black box, which adds DownVü and SideVü scanning sonar with CHIRP technology (sold separately) Its 10Hz GPS /GLONASS receiver updates your position and heading 10 times per second to display fluid vessel movement.  Includes all-in-one transducer and preloaded with over 17,000 Garmin LakeVü HD maps.
Garmin
Echomap 70dv
The echoMAP 70dv combo chartplotter offers amazing features such as advanced HD-ID sonar and DownVü scanning sonar for a nearly photographic sonar view under your boat on a 7” touchscreen with pinch-to-zoom. Supports GCV 10 sonar black box, which adds DownVü and SideVü scanning sonar with CHIRP technology (sold separately) Its 10Hz GPS /GLONASS receiver updates your position and heading 10 times per second to display fluid vessel movement. Includes all-in-one transducer and preloaded with over 17,000 Garmin LakeVü HD maps.
Storm
Original Wiggle Wart
Despite its manufacture being 2014, this bait is called the Original Wiggle Wart because it's being made with the original molds and components, but in new colors like Creek Craw.
Storm
Original Wiggle Wart
Despite its manufacture being 2014, this bait is called the Original Wiggle Wart because it’s being made with the original molds and components, but in new colors like Creek Craw.
Storm
Original Wiggle Wart
This is another new color, orange brown craw.
Storm
Original Wiggle Wart
This is another new color, orange brown craw.
Rapala
DT Fat
Rapala's DT Fat is now available in the new Ike's Custom Ink colors, like blueback herring, Caribbean shad, disco shad and penguin.
Rapala
DT Fat
Rapala’s DT Fat is now available in the new Ike’s Custom Ink colors, like blueback herring, Caribbean shad, disco shad and penguin.
Storm 
Original Wiggle Wart
This is mossback craw.
Storm
Original Wiggle Wart
This is mossback craw.
Storm 
Original Wiggle Wart
This is the new red craw.
Storm
Original Wiggle Wart
This is the new red craw.
Terminator
T1
Terminator's famous T-1 titanium-arm spinnerbait is getting a few new colors this year. Smallmouth lovers might like cotton candy.
Terminator
T1
Terminator’s famous T-1 titanium-arm spinnerbait is getting a few new colors this year. Smallmouth lovers might like cotton candy.
Terminator
T1
Here's blueback herring, a strikingly accurate portrayal of the invasive baitfish.
Terminator
T1
Here’s blueback herring, a strikingly accurate portrayal of the invasive baitfish.
Terminator
T1
This is hot olive.
Terminator
T1
This is hot olive.
Rapala
Shad Rap
Although the bait isn't new, the color is. You might recognize it as the color that helped Randy Howell win the 2014 Bassmaster Classic, demon.
Rapala
Shad Rap
Although the bait isn’t new, the color is. You might recognize it as the color that helped Randy Howell win the 2014 Bassmaster Classic, demon.
Storm
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Storm
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Storm
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Storm
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Rapala
Scatter Rap
The Scatter Rap was one of the best-received baits of 2013, but for 2014 it is getting a slew of new Ike's Custom Ink colors like blueback herring, Caribbean shad, disco shad and penguin.
Rapala
Scatter Rap
The Scatter Rap was one of the best-received baits of 2013, but for 2014 it is getting a slew of new Ike’s Custom Ink colors like blueback herring, Caribbean shad, disco shad and penguin.
Jackall
Binksy
The Binksy is made for maximum appeal on top. The wide cupped mouth splashes and chugs while the blade chops the water and the spinner and feather add more attraction. This one has all the bells and whistles.
Jackall
Binksy
The Binksy is made for maximum appeal on top. The wide cupped mouth splashes and chugs while the blade chops the water and the spinner and feather add more attraction. This one has all the bells and whistles.
Storm
Arashi Deep
Like many Storm and Rapala baits, the Arashi Deep is getting a host of new colors.
Storm
Arashi Deep
Like many Storm and Rapala baits, the Arashi Deep is getting a host of new colors.
Storm
Arashi Deep
Here's another new hue in the deep-diving Arashi.
Storm
Arashi Deep
Here’s another new hue in the deep-diving Arashi.
Strike King
Denny Brauer Baby Structure Jig
Denny Brauer's Structure jig is a cross between a flipping head and a football head, which Brauer says is as snagless as it gets when probing deep structure. If 3/4- or 1-ounce is too big for you, try this Baby model.
Strike King
Denny Brauer Baby Structure Jig
Denny Brauer’s Structure jig is a cross between a flipping head and a football head, which Brauer says is as snagless as it gets when probing deep structure. If 3/4- or 1-ounce is too big for you, try this Baby model.
Rapala 
X-Rap
The Rapala X-Rap is one of the company's most famous designs. In an effort to make it even more popular and deadly, new colors have been introduced from Ike's Custom Ink line, including Marilyn, river perch, scoop and slick.
Rapala
X-Rap
The Rapala X-Rap is one of the company’s most famous designs. In an effort to make it even more popular and deadly, new colors have been introduced from Ike’s Custom Ink line, including Marilyn, river perch, scoop and slick.
Rapala
X-Rap
This is another example of the X-Rap's new color line.
Rapala
X-Rap
This is another example of the X-Rap’s new color line.
Rapala
X-Rap
This is another example of the X-Rap's new color line.
Rapala
X-Rap
This is another example of the X-Rap’s new color line.
Rapala
Deep Scatter Rap
Like the regular Scatter Rap, the deep-diving version got a new color palette from Ike's Custom Ink as well.
Rapala
Deep Scatter Rap
Like the regular Scatter Rap, the deep-diving version got a new color palette from Ike’s Custom Ink as well.
Storm
BX Waking Minnow
The BX Waking Minnow is a new release in Rapala's Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell - like all the BX line - and rolling action. It's rolling of the line in several colors.
Storm
BX Waking Minnow
The BX Waking Minnow is a new release in Rapala’s Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell – like all the BX line – and rolling action. It’s rolling of the line in several colors.
Rapala
Scatter Rap Jointed
If you thought the original Scatter Rap didn't have enough action, this ought to cure what ails you, a jointed version that articulates and shimmies as it dives to-and-fro.
Rapala
Scatter Rap Jointed
If you thought the original Scatter Rap didn’t have enough action, this ought to cure what ails you, a jointed version that articulates and shimmies as it dives to-and-fro.
Storm
BX Waking Minnow
The BX Waking Minnow is a new release in Rapala's Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell - like all the BX line - and rolling action. It's rolling of the line in several colors.
Storm
BX Waking Minnow
The BX Waking Minnow is a new release in Rapala’s Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell – like all the BX line – and rolling action. It’s rolling of the line in several colors.
Rapala
DT Flat
Rapala's popular DT Flat crankbait gets the demon treatment as well. This bait and color combo should excel in cold water.
Rapala
DT Flat
Rapala’s popular DT Flat crankbait gets the demon treatment as well. This bait and color combo should excel in cold water.
Rapala
Shad Rap
Rapala has upgraded the available paint schemes in the famous Shad Rap shape. But, nothing else about the minnow was modified. The colors from Ike's Custom Ink line that were added are blue back herring, Caribbean shad, demon, and mardi gras.
Rapala
Shad Rap
Rapala has upgraded the available paint schemes in the famous Shad Rap shape. But, nothing else about the minnow was modified. The colors from Ike’s Custom Ink line that were added are blue back herring, Caribbean shad, demon, and mardi gras.
Rapala
Shallow Scatter Rap
The evasive Scatter Rap Shallow is now available in the mule color.
Rapala
Shallow Scatter Rap
The evasive Scatter Rap Shallow is now available in the mule color.
Rapala
DT10
Rapala's famous DT series of crankbaits are enjoying a few new colors from Ike's Custom Ink: bruised, rasta, girlfriend and mule.
Rapala
DT10
Rapala’s famous DT series of crankbaits are enjoying a few new colors from Ike’s Custom Ink: bruised, rasta, girlfriend and mule.
Storm
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Storm
Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.
Storm
Arashi
Here's another new color option for the original Arashi.
Storm
Arashi
Here’s another new color option for the original Arashi.
Storm
Arashi Rattling Flat 7
The Arashi Rattling Flat 7 is a mid-range crank that's designed to pick off those suspending fish. It still has the circuit board lip and rotated VMC trebles.
Storm
Arashi Rattling Flat 7
The Arashi Rattling Flat 7 is a mid-range crank that’s designed to pick off those suspending fish. It still has the circuit board lip and rotated VMC trebles.
Storm
Arashi Wake Crank
The Arashi Wake is said to be Brandon Palaniuk's invention. He wanted a hardbait with the Arashi action that would either wake and shake on the surface or dive a foot or so when retrieved faster.
Storm
Arashi Wake Crank
The Arashi Wake is said to be Brandon Palaniuk’s invention. He wanted a hardbait with the Arashi action that would either wake and shake on the surface or dive a foot or so when retrieved faster.
Storm
Rattling Deep 10
The Arashi Rattling Deep 10 got a color palette upgrade for 2014.
Storm
Rattling Deep 10
The Arashi Rattling Deep 10 got a color palette upgrade for 2014.
Storm
Wake Crank
This is a different view and color of the Arashi Wake Crank.
Storm
Wake Crank
This is a different view and color of the Arashi Wake Crank.
Rebel
Bluegill
The Rebel Bluegill’s petite square bill deflects the bait off cover and snags, and takes the lure to about 3-feet deep. The bait body is distinctly bluegill-shaped, and the paint jobs perfectly mimic bluegills and other panfish. The single rattle produces a fish-attracting thump that really gets the attention of hungry predators. Unlike most other crankbaits, the Rebel Bluegill is equipped with barbless trebles to produce less damage to deeply hooked fish. Rebel engineers determined that landing a fish depends more on keeping constant pressure on it during the fight, and the presence of a barb does not substantially increase the percentage of landed fish.
Rebel
Bluegill
The Rebel Bluegill’s petite square bill deflects the bait off cover and snags, and takes the lure to about 3-feet deep. The bait body is distinctly bluegill-shaped, and the paint jobs perfectly mimic bluegills and other panfish. The single rattle produces a fish-attracting thump that really gets the attention of hungry predators. Unlike most other crankbaits, the Rebel Bluegill is equipped with barbless trebles to produce less damage to deeply hooked fish. Rebel engineers determined that landing a fish depends more on keeping constant pressure on it during the fight, and the presence of a barb does not substantially increase the percentage of landed fish.
Z-Man
Project Z Football Jig
Z-Man, known for its revolutionary Elaztech soft plastic and the Chatterbait, is entering the traditional jig market with a football jig and a casting jig. Both sport Z-Man's highly textured skirt. This is the Project Z Football Jig.
Z-Man
Project Z Football Jig
Z-Man, known for its revolutionary Elaztech soft plastic and the Chatterbait, is entering the traditional jig market with a football jig and a casting jig. Both sport Z-Man’s highly textured skirt. This is the Project Z Football Jig.
Z-Man
Project Z Flip N Cast Jig
This is Z-Man's other jig introduction, the Project Z Flip N Cast.
Z-Man
Project Z Flip N Cast Jig
This is Z-Man’s other jig introduction, the Project Z Flip N Cast.
Livingston Lures
JerkMaster 121
JerkMaster 121 is a newly designed Livingston jerkbait that offers the most enticing, darting action, along with great color patterns for all water types. It also features Livingston’s new sound chamber designed with advanced rattles & EBS MultiTouch Technology™. This 4.76” design has a perfectly weighted, balanced design that throws this bait a mile & hits the active 5 to 8 foot range with the best combination of features short of a live bait. It also includes super-sharp, 4 times strong premium Daiichi® hooks
Livingston Lures
JerkMaster 121
JerkMaster 121 is a newly designed Livingston jerkbait that offers the most enticing, darting action, along with great color patterns for all water types. It also features Livingston’s new sound chamber designed with advanced rattles & EBS MultiTouch Technology™. This 4.76” design has a perfectly weighted, balanced design that throws this bait a mile & hits the active 5 to 8 foot range with the best combination of features short of a live bait. It also includes super-sharp, 4 times strong premium Daiichi® hooks
Livingston Lures
Deep Impact 18
When the fish are deep, Deep Impact 18 not only brings you to them but with Livingston Lures exclusive sound chamber featuring the combination of advanced rattles & new EBS MultiTouch Technology™, it instigates predators to strike hard & fast. Featuring natural baitfish sounds, the Deep Impact 18 will dive to 28 ft and features super strong Daiichi hooks.
Livingston Lures
Deep Impact 18
When the fish are deep, Deep Impact 18 not only brings you to them but with Livingston Lures exclusive sound chamber featuring the combination of advanced rattles & new EBS MultiTouch Technology™, it instigates predators to strike hard & fast. Featuring natural baitfish sounds, the Deep Impact 18 will dive to 28 ft and features super strong Daiichi hooks.
Livingston Lures
Howeller Dream Master Classic
The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2.5”, it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Livingston's proprietary EBS (Electronic Baitfish Sounds) Technology™ mimics natural baitfish sounds. It also features 4 times strong, super-sharp, premium Daiichi® hooks.
Livingston Lures
Howeller Dream Master Classic
The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2.5”, it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Livingston’s proprietary EBS (Electronic Baitfish Sounds) Technology™ mimics natural baitfish sounds. It also features 4 times strong, super-sharp, premium Daiichi® hooks.
Livingston Lures
Howeller Dream Master Classic Plus
The Howeller DMC Plus is a 2.6” inches medium to deep diver version of the Howeller Dream Master Classic. The Howeller DMC Plus features the championship winning design with Livingston’s new sound chamber, advanced rattles & EBS MultiTouch Technology™. The slightly larger profile produces a wide, strong wobble with fast, enticing action that game fish cannot resist. The Howeller DMC Plus also features 4 times strong Daiichi super sharp, premium hooks. This bait and the following Livingston offerings will be on shelves this fall.
Livingston Lures
Howeller Dream Master Classic Plus
The Howeller DMC Plus is a 2.6” inches medium to deep diver version of the Howeller Dream Master Classic. The Howeller DMC Plus features the championship winning design with Livingston’s new sound chamber, advanced rattles & EBS MultiTouch Technology™. The slightly larger profile produces a wide, strong wobble with fast, enticing action that game fish cannot resist. The Howeller DMC Plus also features 4 times strong Daiichi super sharp, premium hooks. This bait and the following Livingston offerings will be on shelves this fall.
Livingston Lures
Howeller Dream Master Classic SQ
The Howeller DMC SQ features the championship winning design of the Howeller with a thin square bill designed for erratic actions at shallow to mid-range depths. The Howeller Square offers a unique sound chamber with patented EBS MultiTouch Technology™. It can be fished with the sounds of snapping shellfish and frenzied baitfish or completely silent for a stealth approach.
Livingston Lures
Howeller Dream Master Classic SQ
The Howeller DMC SQ features the championship winning design of the Howeller with a thin square bill designed for erratic actions at shallow to mid-range depths. The Howeller Square offers a unique sound chamber with patented EBS MultiTouch Technology™. It can be fished with the sounds of snapping shellfish and frenzied baitfish or completely silent for a stealth approach.
Livingston Lures
Primetyme CB 2.0
The Primetyme CB 2.0 features a thin, circuit board lip that mimics the disruptive escape action of a baitfish in addition to producing the actual sounds these baitfish make. This lure offers advanced rattles & EBS MultiTouch Technology™ letting you choose between distressed, frenzied or crawfish sounds as required—a selection that no other lure in history has provided.
Livingston Lures
Primetyme CB 2.0
The Primetyme CB 2.0 features a thin, circuit board lip that mimics the disruptive escape action of a baitfish in addition to producing the actual sounds these baitfish make. This lure offers advanced rattles & EBS MultiTouch Technology™ letting you choose between distressed, frenzied or crawfish sounds as required—a selection that no other lure in history has provided.
Livingston Lures
Primetyme SQ 2.0
The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingston’s new sound chamber that features advanced rattles & EBS MultiTouch Technology™. Anglers will present an enticing action produced by this lure’s thin square lip along with an option of frenzied or distressed baitfish sounds to call them in, closing the deal with super sharp, 4 times strong Daiichi hooks
Livingston Lures
Primetyme SQ 2.0
The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingston’s new sound chamber that features advanced rattles & EBS MultiTouch Technology™. Anglers will present an enticing action produced by this lure’s thin square lip along with an option of frenzied or distressed baitfish sounds to call them in, closing the deal with super sharp, 4 times strong Daiichi hooks
Livingston Lures
Primetyme CB 1.5
Primetyme CB 1.5 is a hot little lure that has a tight, fast wiggle produced by a narrow circuit board square bill. The Primetyme CB 1.5 targets fish down to 6 feet and features Livingston’s new sound chamber, designed with the perfect combination of advanced rattles & EBS MultiTouch Technology™. It also includes super-sharp, 4 times strong premium Daiichi® hooks.
Livingston Lures
Primetyme CB 1.5
Primetyme CB 1.5 is a hot little lure that has a tight, fast wiggle produced by a narrow circuit board square bill. The Primetyme CB 1.5 targets fish down to 6 feet and features Livingston’s new sound chamber, designed with the perfect combination of advanced rattles & EBS MultiTouch Technology™. It also includes super-sharp, 4 times strong premium Daiichi® hooks.
Livingston Lures
Walking Boss Part II
Walking Boss Part II features the same top-producing action and look of the Walking Boss with the added exaggeration of the distress baitfish provided by the jointed body.  Put together the distress action, looks and Livingston Lures’ exclusive sound chamber with the combination of advanced rattles & new EBS MultiTouch Technology™, this is the jointed Boss on the water for any game fish you’re after.
Livingston Lures
Walking Boss Part II
Walking Boss Part II features the same top-producing action and look of the Walking Boss with the added exaggeration of the distress baitfish provided by the jointed body. Put together the distress action, looks and Livingston Lures’ exclusive sound chamber with the combination of advanced rattles & new EBS MultiTouch Technology™, this is the jointed Boss on the water for any game fish you’re after.
Livingston Lures
Walking Boss
Walking Boss is a top-producing, top water lure that is balanced and weighted for casting ease and effortlessly produces the right actions. Perfect action & looks along with Livingston Lures’ exclusive sound chamber, featuring the combination of advanced rattles & EBS MultiTouch Technology™, make this the Boss on the water for any game fish you’re after.
Livingston Lures
Walking Boss
Walking Boss is a top-producing, top water lure that is balanced and weighted for casting ease and effortlessly produces the right actions. Perfect action & looks along with Livingston Lures’ exclusive sound chamber, featuring the combination of advanced rattles & EBS MultiTouch Technology™, make this the Boss on the water for any game fish you’re after.
Livingston Lures
Walk N Pop 77
The Walk N Pop 77 is a real upgrade to traditional poppers with its face designed to maximize water spray and sound. It includes the newly designed Livingston sound chamber featuring advanced rattles & EBS MultiTouch Technology™. Its weight moving and balancing system allows it to throw far & sit perfectly in the water so that its action, look and sounds produce increased strikes. The Walk N Pop 77 also includes super-sharp, 4 times strong premium Daiichi® hooks
Livingston Lures
Walk N Pop 77
The Walk N Pop 77 is a real upgrade to traditional poppers with its face designed to maximize water spray and sound. It includes the newly designed Livingston sound chamber featuring advanced rattles & EBS MultiTouch Technology™. Its weight moving and balancing system allows it to throw far & sit perfectly in the water so that its action, look and sounds produce increased strikes. The Walk N Pop 77 also includes super-sharp, 4 times strong premium Daiichi® hooks
Strike King
KVD 1.5 Shallow
This little square bill runs to 3 feet and has the same body style as the original 1.5 that hunts and deflects, it just doesn't run quite as deep.
Strike King
KVD 1.5 Shallow
This little square bill runs to 3 feet and has the same body style as the original 1.5 that hunts and deflects, it just doesn’t run quite as deep.
Strike King
KVD 8.0
This magnum sized square bill dives to 7 feet and has a great wandering action. It's another case of big baits catch big bass. The 8.0 is based off the original 2.5, it is just larger. It weighs 1.5 oz. and is 5 inches long. It deflects really well off of cover.
Strike King
KVD 8.0
This magnum sized square bill dives to 7 feet and has a great wandering action. It’s another case of big baits catch big bass. The 8.0 is based off the original 2.5, it is just larger. It weighs 1.5 oz. and is 5 inches long. It deflects really well off of cover.
Strike King
Lucky Shad
Ever since Strike King has been in the hard bait business, anglers from across the country have asked for a minnow-style bait like this. With breakthroughs in molding technology, this plastic bait has the same great action that similar balsa baits have. It dives to 8 feet.
Strike King
Lucky Shad
Ever since Strike King has been in the hard bait business, anglers from across the country have asked for a minnow-style bait like this. With breakthroughs in molding technology, this plastic bait has the same great action that similar balsa baits have. It dives to 8 feet.
Strike King
Rage Blade Blaster
This bait is counterbalanced for vertical presentations and works well in lieu of traditional spoons.  It is also reported to have a great hookup ratio.
Strike King
Rage Blade Blaster
This bait is counterbalanced for vertical presentations and works well in lieu of traditional spoons. It is also reported to have a great hookup ratio.
Strike King
Tour Grade Titanium Bladed Umbrella Rig
As the name implies, this umbrella rig is made of titanium and is darn near indestructible.
Strike King
Tour Grade Titanium Bladed Umbrella Rig
As the name implies, this umbrella rig is made of titanium and is darn near indestructible.
Strike King
Tour Grade Naked Rage Blade
This has all the same features of the Tour Grade Rage Blade but with a clear blade. It also comes pre-rigged with a Strike King Blade Minnow.
Strike King
Tour Grade Naked Rage Blade
This has all the same features of the Tour Grade Rage Blade but with a clear blade. It also comes pre-rigged with a Strike King Blade Minnow.
Z-Man
Diezel Chatter Bait
The Diezel ChatterBait is the beefiest bladed jig ever, and it comes pre-rigged with a Z-Man Diezel Minnow swimbait.
Z-Man
Diezel Chatter Bait
The Diezel ChatterBait is the beefiest bladed jig ever, and it comes pre-rigged with a Z-Man Diezel Minnow swimbait.
Z-Man
Diezel Spin
Although it looks like a redfish spinner, this spinnerbait's large Colorado blade will call up bass with the best of 'em.
Z-Man
Diezel Spin
Although it looks like a redfish spinner, this spinnerbait’s large Colorado blade will call up bass with the best of ’em.
Z-Man
Quadzilla Spinner Rig
Upon close examination, the Quadzilla Spinner is a hotrod spinnerbait rather than a full-fledged umbrella rig.
Z-Man
Quadzilla Spinner Rig
Upon close examination, the Quadzilla Spinner is a hotrod spinnerbait rather than a full-fledged umbrella rig.
Soul5
Soul Jerk 115 Death Drop
Soul5 Tackle labs designed the death drop to be a super slow sinking jerkbait with premium components that will retail for less than $10.
Soul5
Soul Jerk 115 Death Drop
Soul5 Tackle labs designed the death drop to be a super slow sinking jerkbait with premium components that will retail for less than $10.
Soul5
Muscle Squared 65
Soul5's Muscle Squared is designed to wreck shallow bass while taking it easy on your wallet.
Soul5
Muscle Squared 65
Soul5’s Muscle Squared is designed to wreck shallow bass while taking it easy on your wallet.
Soul5
Victory Deep
This deep diver puts high-dollar action, components and finish in a budget-minded package.
Soul5
Victory Deep
This deep diver puts high-dollar action, components and finish in a budget-minded package.
GloPro
Deep Crank
This deep diver lights up dark water with glowing capability.
GloPro
Deep Crank
This deep diver lights up dark water with glowing capability.
Trigger
Slop Hopper
For 2014, The Trigger X Slop Hopper has been retooled by Bassmaster Elite Series pro and Bassmaster Classic champion Davy Hite. This new model sports a 3 1/2-inch length in addition to the 4 1/2- and 5 1/2-inch models.
Trigger
Slop Hopper
For 2014, The Trigger X Slop Hopper has been retooled by Bassmaster Elite Series pro and Bassmaster Classic champion Davy Hite. This new model sports a 3 1/2-inch length in addition to the 4 1/2- and 5 1/2-inch models.
YUM
Swurm
Remember the first soft jerkbaits? They were kind of actionless hard plastic, but the shape was good. Yum has improved on that shape with the Swurm, a new slithering and twitching soft jerkbait.
YUM
Swurm
Remember the first soft jerkbaits? They were kind of actionless hard plastic, but the shape was good. Yum has improved on that shape with the Swurm, a new slithering and twitching soft jerkbait.
Pro Point Lures
Crunch Minnow
Pro Point Lures has created a swimbait that offers anglers hand-poured action in mass-produced durability. The Crunch Minnow has a subtle yet seductive action.
Pro Point Lures
Crunch Minnow
Pro Point Lures has created a swimbait that offers anglers hand-poured action in mass-produced durability. The Crunch Minnow has a subtle yet seductive action.
Berkley
Fight'n Bug
Regardless of how you rig it, the Fight'n Bug is sure to garner attention. Think bed fishing, beefy drop shots and pitching into sparse cover.
Berkley
Fight’n Bug
Regardless of how you rig it, the Fight’n Bug is sure to garner attention. Think bed fishing, beefy drop shots and pitching into sparse cover.
Optimum Bait Co.
Flying Fish
Before you pass judgement on this unique swimbait, you need to see it in the water. For all of its appendages, the Flying Fish has a relatively subtle action, but still displaces a lot of water thanks to its extra
Optimum Bait Co.
Flying Fish
Before you pass judgement on this unique swimbait, you need to see it in the water. For all of its appendages, the Flying Fish has a relatively subtle action, but still displaces a lot of water thanks to its extra “wings.”
Strike King
Rage Tail Menace
This might be one of the most versatile soft plastics around. In dark hues, it can rig as a jig trailer, but on a leadhead in white, it makes a jam-up shad imitator.
Strike King
Rage Tail Menace
This might be one of the most versatile soft plastics around. In dark hues, it can rig as a jig trailer, but on a leadhead in white, it makes a jam-up shad imitator.
Strike King
Rage Baby Craw
The Rage Craw has been duping bass for years both by itself and on jigs, but now it has a smaller cousin that's ideal for a more finesse bite.
Strike King
Rage Baby Craw
The Rage Craw has been duping bass for years both by itself and on jigs, but now it has a smaller cousin that’s ideal for a more finesse bite.
Z-Man
Batwing Z
This hot rod chunk is made to give lots of action yet last for fish after fish thanks to its Elaztech construction, which is reported to last 10 times longer than regular plastics.
Z-Man
Batwing Z
This hot rod chunk is made to give lots of action yet last for fish after fish thanks to its Elaztech construction, which is reported to last 10 times longer than regular plastics.
Z-Man
Scented Curly Tailz
This slightly larger grub comes loaded with salt and scent in the Elaztech plastic.
Z-Man
Scented Curly Tailz
This slightly larger grub comes loaded with salt and scent in the Elaztech plastic.
Z-Man
Grub Z
Also made of Elaztech soft plastic, the 3 1/2-inch Grubz are great for a finesse swimbait presentation or loading the cooler with crappie.
Z-Man
Grub Z
Also made of Elaztech soft plastic, the 3 1/2-inch Grubz are great for a finesse swimbait presentation or loading the cooler with crappie.
Z-Man
Pop Shad Z
While this concept is not new, Z-Man has nailed it thanks to their buoyant proprietary Elaztech plastic that will float a hook. Imagine a topwater bat that enjoys a remarkably high hookup ratio. Plus, more often than not, bass are keyed into shad rather than frogs.
Z-Man
Pop Shad Z
While this concept is not new, Z-Man has nailed it thanks to their buoyant proprietary Elaztech plastic that will float a hook. Imagine a topwater bat that enjoys a remarkably high hookup ratio. Plus, more often than not, bass are keyed into shad rather than frogs.
YUM
Christie Craw
Ever the power fisherman, Jason Christie has made a craw to his exacting specifications: big action from two pincers and a body lined with legs that'll easily slip into heavy cover behind a big chunk of tungsten.
YUM
Christie Craw
Ever the power fisherman, Jason Christie has made a craw to his exacting specifications: big action from two pincers and a body lined with legs that’ll easily slip into heavy cover behind a big chunk of tungsten.
YUM
Christie Critter
Jason Christie's Christie Critter is an incredibly versatile soft plastic that is ideal for Texas and Carolina rigging.
YUM
Christie Critter
Jason Christie’s Christie Critter is an incredibly versatile soft plastic that is ideal for Texas and Carolina rigging.
Z-Man
Crusteaz
This interesting soft plastic would make a great addition to a jig that you wanted to bulk up, without adding a ton of action.
Z-Man
Crusteaz
This interesting soft plastic would make a great addition to a jig that you wanted to bulk up, without adding a ton of action.
Strike King
Blade Minnow
This soft jerkbait is great for adding to scrounger heads, swimbait hooks and chattering jigs, like the Strike King Rage Blade.
Strike King
Blade Minnow
This soft jerkbait is great for adding to scrounger heads, swimbait hooks and chattering jigs, like the Strike King Rage Blade.
Strike King
Rage Bug
The Rage Bug has been earning Elite Series pro checks all season long thanks to its subtle yet realistic action. It's been a favorite for free-swinging jig heads and standard jigs alike.
Strike King
Rage Bug
The Rage Bug has been earning Elite Series pro checks all season long thanks to its subtle yet realistic action. It’s been a favorite for free-swinging jig heads and standard jigs alike.
Strike King
Rage Bug
It's available in lots of natural colors. Don't expect merthiolate or bubble gum anytime soon.
Strike King
Rage Bug
It’s available in lots of natural colors. Don’t expect merthiolate or bubble gum anytime soon.
Z-Man
Slim Swimz
Like all Z-Man soft plastics, the Slim Swimz is made of Elaztech plastic, offering you ten times better durability than regular plastics. Another benefit of its construction is the inherent action; moving baits like the Slim Swimz have a great kicking and rolling movement in the water.
Z-Man
Slim Swimz
Like all Z-Man soft plastics, the Slim Swimz is made of Elaztech plastic, offering you ten times better durability than regular plastics. Another benefit of its construction is the inherent action; moving baits like the Slim Swimz have a great kicking and rolling movement in the water.
Z-Man
Finesse TRD
This is about as finessy as soft stickbaits get. Its teeny size is also ideal for panfish.
Z-Man
Finesse TRD
This is about as finessy as soft stickbaits get. Its teeny size is also ideal for panfish.
Tightlines
UV Beaver Whiskers
Again, before you judge you need to see Tightlines' Whiskers line of baits in the water. The whiskers add a whole new action to traditional plastic styles.
Tightlines
UV Beaver Whiskers
Again, before you judge you need to see Tightlines’ Whiskers line of baits in the water. The whiskers add a whole new action to traditional plastic styles.
Tightlines
Black Talon
Tightlines UV Tackle is known for its UV-responsive soft baits, but the Black Talon is the company's first-ever hardbait to be built with UV technology.
Tightlines
Black Talon
Tightlines UV Tackle is known for its UV-responsive soft baits, but the Black Talon is the company’s first-ever hardbait to be built with UV technology.
Kalin's
Wac-O-Worm
This soft stickbait is about as loaded with salt as soft stickbaits gets, which means it casts a long way and has all kinds of shimmying action when Texas rigged and falls at a good rate when wacky rigged.
Kalin’s
Wac-O-Worm
This soft stickbait is about as loaded with salt as soft stickbaits gets, which means it casts a long way and has all kinds of shimmying action when Texas rigged and falls at a good rate when wacky rigged.
Tightlines
Punch'N Rig Whiskers
The Whiskers Punch'n Rig takes a craw body and adds a rubber skirt in lieu of pincers. Not only does this make it slide into heavy cover easier, it gives off a new action that the bass almost certainly haven't seen.
Tightlines
Punch’N Rig Whiskers
The Whiskers Punch’n Rig takes a craw body and adds a rubber skirt in lieu of pincers. Not only does this make it slide into heavy cover easier, it gives off a new action that the bass almost certainly haven’t seen.
Kalin's
Sizmic Grub
Although it's called a grub, this small soft plastic is a hybrid grub and swimbait. The unique tail causes a twisting and rolling action that neither regular grubs nor swimbaits have.
Kalin’s
Sizmic Grub
Although it’s called a grub, this small soft plastic is a hybrid grub and swimbait. The unique tail causes a twisting and rolling action that neither regular grubs nor swimbaits have.
Tightlines
Texas Rig Whiskers
The Whiskers Texas Rig retains the claws but has the same rubber skirt running crossways through it.
Tightlines
Texas Rig Whiskers
The Whiskers Texas Rig retains the claws but has the same rubber skirt running crossways through it.
Uncle Josh
Pork Minnow
Sure, it looks like your everyday soft jerkbait, but there's nothing remotely close to the Uncle Josh Pork Minnow on the market. As the name implies, this sucker is made from real pork, like the company's jig trailers. The scent and action are reported to out fish regular plastics and live bait.
Uncle Josh
Pork Minnow
Sure, it looks like your everyday soft jerkbait, but there’s nothing remotely close to the Uncle Josh Pork Minnow on the market. As the name implies, this sucker is made from real pork, like the company’s jig trailers. The scent and action are reported to out fish regular plastics and live bait.
Uncle Josh
Pork Crawler
Like the Pork Minnow, this crawler is oozing with action and live pork scent.
Uncle Josh
Pork Crawler
Like the Pork Minnow, this crawler is oozing with action and live pork scent.
GloPro
Minnow
GloPro's soft plastics - like the company's hard baits - glow with the addition of a glow stick.
GloPro
Minnow
GloPro’s soft plastics – like the company’s hard baits – glow with the addition of a glow stick.
Shimano
Poison Adrena
Shimano and Jackall have teamed up to make these drool-worthy sticks. The method by which they're made takes high-quality carbon and wraps it both inside and outside the blank in an X pattern. This construction is said to offer reduced weight but a higher strength and a truer shape under load.
Shimano
Poison Adrena
Shimano and Jackall have teamed up to make these drool-worthy sticks. The method by which they’re made takes high-quality carbon and wraps it both inside and outside the blank in an X pattern. This construction is said to offer reduced weight but a higher strength and a truer shape under load.
Shimano
Expride
The Expride line features a construction similar to the Poison Adrena in that the carbon has been applied to the blank in a X pattern, which adds to the rod's sensitivity and strength.
Shimano
Expride
The Expride line features a construction similar to the Poison Adrena in that the carbon has been applied to the blank in a X pattern, which adds to the rod’s sensitivity and strength.
Wright & McGill
Victory Pro Carbon Spinning
Working closely with B.A.S.S. Elite Series Pro Skeet Reese, the Wright & McGill Co. is extremely excited to announce the introduction of an entirely new performance rod series called the Victory Pro Carbon series.There are 10 new rods in this series and each one is designed from front to back for one of Skeet’s favorite techniques. There are 7 casting and 3 spinning models, and each one features our exclusive and new Pro Carbon blank, new guides, new reel seats, all designed to reduce weight and create the ultimate fishing tool!
Wright & McGill
Victory Pro Carbon Spinning
Working closely with B.A.S.S. Elite Series Pro Skeet Reese, the Wright & McGill Co. is extremely excited to announce the introduction of an entirely new performance rod series called the Victory Pro Carbon series.There are 10 new rods in this series and each one is designed from front to back for one of Skeet’s favorite techniques. There are 7 casting and 3 spinning models, and each one features our exclusive and new Pro Carbon blank, new guides, new reel seats, all designed to reduce weight and create the ultimate fishing tool!
Wright & McGill
Victory Pro Carbon Casting
Skeet also had his hand in the development of the actions for the Victory Pro Carbon casting rods.
Wright & McGill
Victory Pro Carbon Casting
Skeet also had his hand in the development of the actions for the Victory Pro Carbon casting rods.
Wright & McGill
Victory Pro Carbon
Working closely with B.A.S.S. Elite Series Pro, Skeet Reese, the Wright & McGill Co. is proud to announce the introduction of three new carbon frame spinning reels that will be the highest performance spinning reels the company has ever introduced. The new reels feature an ultra light weight, strong and durable carbon frame and dynamic balanced rotor. The ported aluminum spool features carbon inserts to reduce weight even further while adding rigidity. In addition, the reel has a custom graphite handle and EVA handle knobs to enhance performance and to provide all day fishing comfort to the angler.The fast, 6.0:1 gear ratio, titanium main shaft and a total of 10 ball bearings, including 2 ceramic ball bearings, ensure that the new Victory Pro Carbon reels are the smoothest, lightest and highest performing reel we’ve ever introduced.
Wright & McGill
Victory Pro Carbon
Working closely with B.A.S.S. Elite Series Pro, Skeet Reese, the Wright & McGill Co. is proud to announce the introduction of three new carbon frame spinning reels that will be the highest performance spinning reels the company has ever introduced. The new reels feature an ultra light weight, strong and durable carbon frame and dynamic balanced rotor. The ported aluminum spool features carbon inserts to reduce weight even further while adding rigidity. In addition, the reel has a custom graphite handle and EVA handle knobs to enhance performance and to provide all day fishing comfort to the angler.The fast, 6.0:1 gear ratio, titanium main shaft and a total of 10 ball bearings, including 2 ceramic ball bearings, ensure that the new Victory Pro Carbon reels are the smoothest, lightest and highest performing reel we’ve ever introduced.
Wright & McGill
SRVictory II
Working closely with B.A.S.S. Elite Series Pro, Skeet Reese, the Wright & McGill Co. is proud to announce the introduction of a new generation, Victory II casting reels. The new reels feature a lightweight aluminum frame and spool and will be available in both left and right hand retrieve in a 6.3:1 and 7.0:1 gear ratio. The new reels now have an easily adjustable, magnetic casting control located on the outside of the side plate which allows the angler to fine tune their reel for any bait presentation and fishing application. The spool is removable and rides smoothly on stainless steel ball bearings.The reel has a total of 10 bearings for smooth and trouble free fishing.The extra wide power handle makes landing large fish easier and provides for maximum energy when needed. There is a large and powerful star drag that is infinitely adjustable to any fishing condition.
Wright & McGill
SRVictory II
Working closely with B.A.S.S. Elite Series Pro, Skeet Reese, the Wright & McGill Co. is proud to announce the introduction of a new generation, Victory II casting reels. The new reels feature a lightweight aluminum frame and spool and will be available in both left and right hand retrieve in a 6.3:1 and 7.0:1 gear ratio. The new reels now have an easily adjustable, magnetic casting control located on the outside of the side plate which allows the angler to fine tune their reel for any bait presentation and fishing application. The spool is removable and rides smoothly on stainless steel ball bearings.The reel has a total of 10 bearings for smooth and trouble free fishing.The extra wide power handle makes landing large fish easier and provides for maximum energy when needed. There is a large and powerful star drag that is infinitely adjustable to any fishing condition.
Shimano
Stella FI
The new Stella FI series features innovative Shimano technology including Micro Module gearing, S-Direct gear alignment, G Free Body design, and CoreProtect. The Micro Module gear teeth are smaller so that operation is smoother. S-Direct gear technology improves gear component alignment which kills all handle play.
Shimano
Stella FI
The new Stella FI series features innovative Shimano technology including Micro Module gearing, S-Direct gear alignment, G Free Body design, and CoreProtect. The Micro Module gear teeth are smaller so that operation is smoother. S-Direct gear technology improves gear component alignment which kills all handle play.
Quantum
Speed Freak
Quantum has joined the super high speed reel race with the Smoke Speed Freak, an 8.1:1 ratio scorcher that pulls in just about 3 feet of line with each turn of the reel handle. Plus, it's got Smoke architecture so it's lightweight (6.4 ounces), smooth and has a new Slim Line ACS external cast control. The Performance Tuned Carbon Stainless Ceramic drag offers a lunker-stopping 25 pounds of drag.
Quantum
Speed Freak
Quantum has joined the super high speed reel race with the Smoke Speed Freak, an 8.1:1 ratio scorcher that pulls in just about 3 feet of line with each turn of the reel handle. Plus, it’s got Smoke architecture so it’s lightweight (6.4 ounces), smooth and has a new Slim Line ACS external cast control. The Performance Tuned Carbon Stainless Ceramic drag offers a lunker-stopping 25 pounds of drag.
Wiley X
Knife
Wiley X says these frames for medium/large faces feature their patented seal technology and have high velocity protection and Top Down ventilation for a fog free environment.
Wiley X
Knife
Wiley X says these frames for medium/large faces feature their patented seal technology and have high velocity protection and Top Down ventilation for a fog free environment.
Wiley X
Arrow
According to Wiley X these frames for small/medium faces feature their patented seal technology and have high velocity protection and Top Down ventilation for a fog free environment.
Wiley X
Arrow
According to Wiley X these frames for small/medium faces feature their patented seal technology and have high velocity protection and Top Down ventilation for a fog free environment.
Costa
Starfish
Costa says the flowing arms of the Starfish inspired the temples of this female frame. The nylon frames and new 5-barrel optical hinges add extra sturdiness and durability to a beautiful, iconic look.
Costa
Starfish
Costa says the flowing arms of the Starfish inspired the temples of this female frame. The nylon frames and new 5-barrel optical hinges add extra sturdiness and durability to a beautiful, iconic look.
Costa
Pluma
These vintage-inspired female frames are named for the iridescent silvery-purple fish found in the beautiful Atlantic reefs from the Bahamas to Brazil, Costa tells us. Made with shiny, nylon frames and new 5-barrel optical hinges for added sturdiness, these glasses look great on boats, beaches and in backyards.
Costa
Pluma
These vintage-inspired female frames are named for the iridescent silvery-purple fish found in the beautiful Atlantic reefs from the Bahamas to Brazil, Costa tells us. Made with shiny, nylon frames and new 5-barrel optical hinges for added sturdiness, these glasses look great on boats, beaches and in backyards.
Costa
Starfish
Costa says the flowing arms of the Starfish inspired the temples of this female frame. The nylon frames and new 5-barrel optical hinges add extra sturdiness and durability to a beautiful, iconic look.
Costa
Starfish
Costa says the flowing arms of the Starfish inspired the temples of this female frame. The nylon frames and new 5-barrel optical hinges add extra sturdiness and durability to a beautiful, iconic look.
Costa
Cat Cay
Costa says these rugged men's sunglasses—boasting a patented vented system that keeps their lenses clear—will help you make your own history out on the water.
Costa
Cat Cay
Costa says these rugged men’s sunglasses—boasting a patented vented system that keeps their lenses clear—will help you make your own history out on the water.
Frabill
F1 Pant
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
Frabill
F1 Pant
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
Frabill
F1 Jacket
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
Frabill
F1 Jacket
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
Frabill
F1 Jacket (green)
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
Frabill
F1 Jacket (green)
Anglers in the South can celebrate, Frabill is introducing the latest in its F-series of stormsuits, this one engineered for warm climates. It keeps the rain out while getting rid of the sweat.
Costa
Tortuga Fade Frame
These sunglasses are so new, Costa hasn't sent us a description.
Costa
Tortuga Fade Frame
These sunglasses are so new, Costa hasn’t sent us a description.
Costa
Austin
These rimless sunglasses with 580P technology have adjustable nose pads to fit whatever it is you do on the water.
Costa
Austin
These rimless sunglasses with 580P technology have adjustable nose pads to fit whatever it is you do on the water.
Costa
Saltbreak
Costa says there's nothing fancy about these bold, hardworking frames—they're just eye-catching. Made of a durable nylon and with sturdy integral hinges, they're as tough as they look. On top of that, they're versatile: they come in five epic colors.
Costa
Saltbreak
Costa says there’s nothing fancy about these bold, hardworking frames—they’re just eye-catching. Made of a durable nylon and with sturdy integral hinges, they’re as tough as they look. On top of that, they’re versatile: they come in five epic colors.
Carhartt
Shoreline Jacket
Carhartt says this jacket can handle anything Mother Nature can throw at it, and look good doing it.
Carhartt
Shoreline Jacket
Carhartt says this jacket can handle anything Mother Nature can throw at it, and look good doing it.
Carhartt
Tappen Cargo Short
This hard-working, sweat-wicking, stain-busting short stares down heat and grime according to Carhartt. So it’s ready to get back to work after every wash.
Carhartt
Tappen Cargo Short
This hard-working, sweat-wicking, stain-busting short stares down heat and grime according to Carhartt. So it’s ready to get back to work after every wash.
Carhartt
Mandan Shirt
Carhartt says this shirt is built to beat the heat. Not only does it wick sweat, its power venting back panel optimizes airflow to keep you cool as a cucumber. Fights stains, too.
Carhartt
Mandan Shirt
Carhartt says this shirt is built to beat the heat. Not only does it wick sweat, its power venting back panel optimizes airflow to keep you cool as a cucumber. Fights stains, too.
Smith Optics
Dockside
Smith Optics says the new Dockside is a large fitting frame that provides superior coverage from sun reflection on and off the water.
Smith Optics
Dockside
Smith Optics says the new Dockside is a large fitting frame that provides superior coverage from sun reflection on and off the water.
Smith Optics
Wayward
Wayward is new for 2014 from Smith Optics. These new frames also feature Smith Optic's
Smith Optics
Wayward
Wayward is new for 2014 from Smith Optics. These new frames also feature Smith Optic’s “ChromaPop” lenses.
Smith Optics
Dragstrip
Dragstrip is a new frame from Smith Optics for 2014. These new frames also feature Smith Optic's
Smith Optics
Dragstrip
Dragstrip is a new frame from Smith Optics for 2014. These new frames also feature Smith Optic’s “ChromaPop” lenses.
Smith Optics
Discord
Discord is another new frame for 2014. These new frames also feature Smith Optic's
Smith Optics
Discord
Discord is another new frame for 2014. These new frames also feature Smith Optic’s “ChromaPop” lenses.
VMC
X-Long Wide Gap
This hook is ideal for plus-size soft plastics with its offset point, extra-long shank and resin-closed eye. Sizes are 3/0, 4/0 and 5/0.
VMC
X-Long Wide Gap
This hook is ideal for plus-size soft plastics with its offset point, extra-long shank and resin-closed eye. Sizes are 3/0, 4/0 and 5/0.
VMC
Swingin Ruby Head
Free-swinging lead-and-hook combos have accounted for hundreds of thousands of dollars won on the Bassmaster Elite Series trail in 2014 alone. Pros tried keeping the rigs secret, but they were enjoying so much success that it proved impossible. VMC's offering has an articulated jig head and an extra long Z-bend hook with an offset point and a recessed eye.
VMC
Swingin Ruby Head
Free-swinging lead-and-hook combos have accounted for hundreds of thousands of dollars won on the Bassmaster Elite Series trail in 2014 alone. Pros tried keeping the rigs secret, but they were enjoying so much success that it proved impossible. VMC’s offering has an articulated jig head and an extra long Z-bend hook with an offset point and a recessed eye.
Troar
TK133
The TK133 is the newest flippin’ hook in the TroKar arsenal.  The Big Nasty Flippin’ hook incorporates an aggressive bend design that is engineered to keep the greenbacks pinned up tight! Manufactured in Denver, CO with super-high carbon Q741 wire, the TK133 Big Nasty Flippin’ was designed by the TroKar pro’s with a smaller gap to accommodate various styles of precision baits in their arsenal.
Troar
TK133
The TK133 is the newest flippin’ hook in the TroKar arsenal. The Big Nasty Flippin’ hook incorporates an aggressive bend design that is engineered to keep the greenbacks pinned up tight! Manufactured in Denver, CO with super-high carbon Q741 wire, the TK133 Big Nasty Flippin’ was designed by the TroKar pro’s with a smaller gap to accommodate various styles of precision baits in their arsenal.
Trokar
TK135
“Go Big or Go Home”, that’s what Skeet Reese told TroKar when requesting a bigger, meatier and nastier flippin’ hook. TroKar listened and engineered the TK135 HD Flippin hook, the most radically stout flippin’ hook produced by TroKar to date.
Trokar
TK135
“Go Big or Go Home”, that’s what Skeet Reese told TroKar when requesting a bigger, meatier and nastier flippin’ hook. TroKar listened and engineered the TK135 HD Flippin hook, the most radically stout flippin’ hook produced by TroKar to date.
Owner
All Purpose Worm Hook
Having lots of choices in hooks is great, but walking down the hook aisle at your tackleshop can easily leave you with more questions than answers. Enter Owner's All Purpose hooks, this Worm Hook and the EWG model. Owner advises the All Purpose Worm Hook is best for worms, soft jerkbaits and not-so-bulky plastics.
Owner
All Purpose Worm Hook
Having lots of choices in hooks is great, but walking down the hook aisle at your tackleshop can easily leave you with more questions than answers. Enter Owner’s All Purpose hooks, this Worm Hook and the EWG model. Owner advises the All Purpose Worm Hook is best for worms, soft jerkbaits and not-so-bulky plastics.
Owner
All Purpose EWG
Try this All-Purpose EWG (extra wide gap) hook for bulky creature baits and swimbaits.
Owner
All Purpose EWG
Try this All-Purpose EWG (extra wide gap) hook for bulky creature baits and swimbaits.
Owner 
Brush Head
Need a wacky jighead that won't get hung or snagged? Besides the obvious weedguard, the line tie has a small guard on the front of it that keeps the hook out of trouble in and around vegetation.
Owner
Brush Head
Need a wacky jighead that won’t get hung or snagged? Besides the obvious weedguard, the line tie has a small guard on the front of it that keeps the hook out of trouble in and around vegetation.
Zman
Finesse Shroomz
Z-Man's Finesse Shroomz is a hybrid hook that's mostly a shaky head and a can also pull duty as a wacky head.
Zman
Finesse Shroomz
Z-Man’s Finesse Shroomz is a hybrid hook that’s mostly a shaky head and a can also pull duty as a wacky head.
Strike King 
Mark Davis Jointed Structure Head
This jighead mates the free-swinging hook craze to Strike King's newest head design, the Structure Head, which is half flipping jig and half football jig. The end result? A super snag-resistant way to drag your plastics around deep structure.
Strike King
Mark Davis Jointed Structure Head
This jighead mates the free-swinging hook craze to Strike King’s newest head design, the Structure Head, which is half flipping jig and half football jig. The end result? A super snag-resistant way to drag your plastics around deep structure.
Strike King 
Mark Davis Jointed Structure Head
Mark Davis' Structure Head is available in three colors.
Strike King
Mark Davis Jointed Structure Head
Mark Davis’ Structure Head is available in three colors.
Strike King 
Mark Davis Jointed Structure Head
Here's the last color.
Strike King
Mark Davis Jointed Structure Head
Here’s the last color.
Plano
Rod Tube
Taking a trip out of state to some bassin' Mecca? Consider storing your sticks in Plano's Rod Tube, a burly airline baggage-handler proof way to travel with peace of mind.
Plano
Rod Tube
Taking a trip out of state to some bassin’ Mecca? Consider storing your sticks in Plano’s Rod Tube, a burly airline baggage-handler proof way to travel with peace of mind.
Canyon Coolers
50-quart cooler
Rugged coolers are nothing new, but Canyon Coolers hold their own among the others but weigh less in comparable sizes. Plus, they keep ice for up to 14 days and are available in either white or sandstone. To boot, they're more affordable than many other brands and actually hold what they say they do.
Canyon Coolers
50-quart cooler
Rugged coolers are nothing new, but Canyon Coolers hold their own among the others but weigh less in comparable sizes. Plus, they keep ice for up to 14 days and are available in either white or sandstone. To boot, they’re more affordable than many other brands and actually hold what they say they do.
ARE 
Rod Pod
Running out of room in your boat but need to take more sticks to the lake? Consider an ARE Rod Pod or two. They each hold several combos or a slew of rods securely on top of your pickup. They're also weatherproof.
ARE
Rod Pod
Running out of room in your boat but need to take more sticks to the lake? Consider an ARE Rod Pod or two. They each hold several combos or a slew of rods securely on top of your pickup. They’re also weatherproof.
Mercury
Oil Change Kit
Got a 4-stroke Merc? Life just got easier. Mercury's complete Oil Change Kit makes it easier than ever to be sure you're giving your outboard the best oil change possible in the correct manner.
Mercury
Oil Change Kit
Got a 4-stroke Merc? Life just got easier. Mercury’s complete Oil Change Kit makes it easier than ever to be sure you’re giving your outboard the best oil change possible in the correct manner.
Bull Frog
Mosquito Coast
Got bugs? Sure you do, it's summer. BullFrog has got your back with Mosquito Coast, a DEET-free repellent that also has aloe in it, for a cooling sensation when it hits your skin.
Bull Frog
Mosquito Coast
Got bugs? Sure you do, it’s summer. BullFrog has got your back with Mosquito Coast, a DEET-free repellent that also has aloe in it, for a cooling sensation when it hits your skin.
Leer
Locker
Got a topper on your pickup? Then you've got wasted space in the ceiling. Leer has created a fancy drawer that fills that space with lockable storage.
Leer
Locker
Got a topper on your pickup? Then you’ve got wasted space in the ceiling. Leer has created a fancy drawer that fills that space with lockable storage.
Rigid Industries
Trolling Motor Mount Light
Rigid is listening to the bass fishing market and working to fill voids in anglers' needs. In this case, this light replaces the front part of a Minn Kota Fortrex trolling motor.
Rigid Industries
Trolling Motor Mount Light
Rigid is listening to the bass fishing market and working to fill voids in anglers’ needs. In this case, this light replaces the front part of a Minn Kota Fortrex trolling motor.
ZMan
EZ Skirt Finesse
These high-quality skirts.are handy when you need to give your jig a finesse look in a hurry.
ZMan
EZ Skirt Finesse
These high-quality skirts.are handy when you need to give your jig a finesse look in a hurry.
Rigid Industries
Back Up Light Kit
As anglers, many times we're backing up in total darkness within close proximity to other boats and trucks. In these instances, you want as much light as possible to show you hazards. Rigid has fabbed up reverse lights that easily mount to your bumper to brighten the early morning darkness.
Rigid Industries
Back Up Light Kit
As anglers, many times we’re backing up in total darkness within close proximity to other boats and trucks. In these instances, you want as much light as possible to show you hazards. Rigid has fabbed up reverse lights that easily mount to your bumper to brighten the early morning darkness.
VT-2
VT-2
With air and water temperatures rising, bass mortality also peaks. The enemy of livewell-bound bass is heat and low owygen levels. The VT-2 remedies this problem by allowing air in and heat and bad gases out. Plus, as you drive home from the lake, your livewells will dry thanks to the newfound circulation the VT-2 offers
VT-2
VT-2
With air and water temperatures rising, bass mortality also peaks. The enemy of livewell-bound bass is heat and low owygen levels. The VT-2 remedies this problem by allowing air in and heat and bad gases out. Plus, as you drive home from the lake, your livewells will dry thanks to the newfound circulation the VT-2 offers
Rigid Industries
Tundra Grill
If you drive a 2014 or newer Tundra, you ought to look into this grille for a one-of-a-kind look.
Rigid Industries
Tundra Grill
If you drive a 2014 or newer Tundra, you ought to look into this grille for a one-of-a-kind look.
BucketGrip
BucketGrip
Do you use a 5 gallon bucket on your boat or anywhere else? This ingenious
BucketGrip
BucketGrip
Do you use a 5 gallon bucket on your boat or anywhere else? This ingenious “coaster” keeps it in place no matter what. The Bucket Grip is a sturdy non-skid /non-marking ring that is designed to minimize sliding and toppling.
Mercury 
Pro Four Stroke 200
Mercury has retooled its 200-horse 4-stroke to be a more efficient, lighter and torquier replacement for the old 4-stroke.
Mercury
Pro Four Stroke 200
Mercury has retooled its 200-horse 4-stroke to be a more efficient, lighter and torquier replacement for the old 4-stroke.
Mercury
Small HP 4 strokes
Brand new for the Wisconsin outboard manufacturer is a small-horsepower line of 75-, 90-, and 115-horse 4-strokes. They are a shade heavier than 2-strokes but have four cylinders and greater displacement for a super stout midrange and hole shot.
Mercury
Small HP 4 strokes
Brand new for the Wisconsin outboard manufacturer is a small-horsepower line of 75-, 90-, and 115-horse 4-strokes. They are a shade heavier than 2-strokes but have four cylinders and greater displacement for a super stout midrange and hole shot.
Plano
Spinnerbait Box
Never again open your spinnerbait box to gaze upon a gooey, melted mess. This tailor-made box keeps your baits hanging upright with breathing room.
Plano
Spinnerbait Box
Never again open your spinnerbait box to gaze upon a gooey, melted mess. This tailor-made box keeps your baits hanging upright with breathing room.
Plano
Deep Stowaway
This watertight box is a great keeper for your plus-sized plugs, thanks to its cavernous compartments.
Plano
Deep Stowaway
This watertight box is a great keeper for your plus-sized plugs, thanks to its cavernous compartments.
Plano
Sportsmans Trunk
Taking a road trip? Do you rotate the tackle in your boat based on the seasons? Then you likely need a trunk like this to keep all your goods organized.
Plano
Sportsmans Trunk
Taking a road trip? Do you rotate the tackle in your boat based on the seasons? Then you likely need a trunk like this to keep all your goods organized.
Deps
Evoke 1.2
This shallow diving crankbait weighs 3/8-oz and is 55MM in length. It dives to 3-4 feet on 20-pound line and its super buoyant body profile and plastic makes it the perfect crank to crash hard into cover.
Deps
Evoke 1.2
This shallow diving crankbait weighs 3/8-oz and is 55MM in length. It dives to 3-4 feet on 20-pound line and its super buoyant body profile and plastic makes it the perfect crank to crash hard into cover.
Deps
Balisong Minnow
Balisong 130 & 100 are Deps suspending jerkbaits that offer a high pitched rolling action. They feature a triple weight transfer system that not only aids in casting distance but also adds vibration and sound.
Deps
Balisong Minnow
Balisong 130 & 100 are Deps suspending jerkbaits that offer a high pitched rolling action. They feature a triple weight transfer system that not only aids in casting distance but also adds vibration and sound.
Deps
Slide Swimmer175
Slide Swimmer 175 & 250 Japan's leading tackle manufacturer for monster bass, Deps, introduces the 175 size of the ultra-popular Slide Swimmer. The 175 is 7 Inches long and weighs 2.75 oz. On a straight retrieve the Slide Swimmer glides back and forth producing an irresistible action to monster bass and stripers.
Deps
Slide Swimmer175
Slide Swimmer 175 & 250 Japan’s leading tackle manufacturer for monster bass, Deps, introduces the 175 size of the ultra-popular Slide Swimmer. The 175 is 7 Inches long and weighs 2.75 oz. On a straight retrieve the Slide Swimmer glides back and forth producing an irresistible action to monster bass and stripers.
Ima
Helips
Ima has added the “Select Series,” several models previously only available on the Japanese market. This includes the Helips a topwater dual prop bait. There are 4 hot new topwater colors being released for summertime including Bone, Ghost Shad, Matt Black & Chrome Shad
Ima
Helips
Ima has added the “Select Series,” several models previously only available on the Japanese market. This includes the Helips a topwater dual prop bait. There are 4 hot new topwater colors being released for summertime including Bone, Ghost Shad, Matt Black & Chrome Shad
Ima
Skimmer Grande Little Stik
The Little Stik 135 is  more of a tournament-sized bait. You’ll be able to use it coast to coast, from bream beds to the shad spawn, and of course the blueback lakes are where it’ll really be a big deal. The Skimmer Grande 125 won’t be quite as finesse as the Skimmer but still skims gracefully on the surface when walked.
Ima
Skimmer Grande Little Stik
The Little Stik 135 is more of a tournament-sized bait. You’ll be able to use it coast to coast, from bream beds to the shad spawn, and of course the blueback lakes are where it’ll really be a big deal. The Skimmer Grande 125 won’t be quite as finesse as the Skimmer but still skims gracefully on the surface when walked.
Kahara
KJCrank
 KJ Crank - Unlike traditional solid-bodied crankbaits, the hollow body KJ Crank features an extra-strong double frog hook and a circuit board lip to allow it to plow through the heaviest vegetation on the lake. This allows you to show fish a crankbait where no other crankbait dares to travel. It also has two stainless steel connectors should an angler prefer to add treble hooks, blades or feathers.
Kahara
KJCrank
KJ Crank – Unlike traditional solid-bodied crankbaits, the hollow body KJ Crank features an extra-strong double frog hook and a circuit board lip to allow it to plow through the heaviest vegetation on the lake. This allows you to show fish a crankbait where no other crankbait dares to travel. It also has two stainless steel connectors should an angler prefer to add treble hooks, blades or feathers.
Kahara
Kaharaba
The Kaharaba combines a tungsten head with hand-tied silicon and tinsel skirting material to create the ultimate finesse jig, available in both football head and round head styles, in sizes from 1.3 grams up to 9 grams.
Kahara
Kaharaba
The Kaharaba combines a tungsten head with hand-tied silicon and tinsel skirting material to create the ultimate finesse jig, available in both football head and round head styles, in sizes from 1.3 grams up to 9 grams.
Karaha
Buzzy Kahara Frog
The Buzzy Kahara Frog combines a naturalistic hard resin frog body with a buzzbait blade to attract fish via multiple senses.  At ¾ of an ounce, it can be thrown a mile, and it’s available in eight highly-realistic combinations of skirt, body color and buzzbait blades to match the prevailing conditions.
Karaha
Buzzy Kahara Frog
The Buzzy Kahara Frog combines a naturalistic hard resin frog body with a buzzbait blade to attract fish via multiple senses. At ¾ of an ounce, it can be thrown a mile, and it’s available in eight highly-realistic combinations of skirt, body color and buzzbait blades to match the prevailing conditions.
Optimum
Opti Grub
Optimum Baits also developed the new 5” Opti Grub, built on the same proven design as the rest of the Opti Series, but with a wildly vibrating curl tail, and available in four new colors. Works great buzzed over grass or swam on a light jighead.
Optimum
Opti Grub
Optimum Baits also developed the new 5” Opti Grub, built on the same proven design as the rest of the Opti Series, but with a wildly vibrating curl tail, and available in four new colors. Works great buzzed over grass or swam on a light jighead.
Optimum
Victory Tail
The Victory Tail, a fork-tailed collaboration between Optimum and Lucky Craft, was previously available in 3”, 5” and 8” sizes. Beginning in the fall it will also be available in 6” and 7” sizes.
Optimum
Victory Tail
The Victory Tail, a fork-tailed collaboration between Optimum and Lucky Craft, was previously available in 3”, 5” and 8” sizes. Beginning in the fall it will also be available in 6” and 7” sizes.
Optimum
Opti Shad
The Opti Shad, with its boot-tailed configuration, was previously available in 2”, 4” and 7” sizes. Beginning this year it will be available in 5” and 6” sizes as well. The new size offerings give anglers a full range to use wherever they go. These baits are perfect for rigging on a jighead, scrounger head, drop shotting or even fishing on a weightless worm hook.
Optimum
Opti Shad
The Opti Shad, with its boot-tailed configuration, was previously available in 2”, 4” and 7” sizes. Beginning this year it will be available in 5” and 6” sizes as well. The new size offerings give anglers a full range to use wherever they go. These baits are perfect for rigging on a jighead, scrounger head, drop shotting or even fishing on a weightless worm hook.
Reins
Craw Tube
The Reins Craw Tube, a very versatile lure, is effective when fished in flipping and pitching situations, or the pinchers can be removed for fishing when less bulk is desired in tighter flipping and pitching situations, or open clear water situations.  The Reins Ring Craw Tube was designed to fix problem areas of other baits, such as low hook-up ratios from too much excess of plastic that folds over on the hook or spinning from deformed rudder like pinchers.  The Reins Craw Tube is great for flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across or off color water where bulk is desired.  The Reins Craw Tube is built with efficiency in mind and with its unique scent will ensure greater fishing success!
Reins
Craw Tube
The Reins Craw Tube, a very versatile lure, is effective when fished in flipping and pitching situations, or the pinchers can be removed for fishing when less bulk is desired in tighter flipping and pitching situations, or open clear water situations. The Reins Ring Craw Tube was designed to fix problem areas of other baits, such as low hook-up ratios from too much excess of plastic that folds over on the hook or spinning from deformed rudder like pinchers. The Reins Craw Tube is great for flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across or off color water where bulk is desired. The Reins Craw Tube is built with efficiency in mind and with its unique scent will ensure greater fishing success!
Reins
Punchin Predator
Reins introduces the new Punchin' Predator, a flipping style bait built for efficiency when fishing compact targets.  The Punchin' Predator was designed to fix problem areas of other baits, such as snagging from too thin of mid section or spinning from deformed rudder like pinchers.  It is great for punchin' or flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across that can be difficult to fish with other baits that aren't as streamline.  It is also known to be effective when fished on a jighead in deeper clear water.  The Punchin; Predator is built with efficiency in mind and with its unique scent will ensure greater fishing success!
Reins
Punchin Predator
Reins introduces the new Punchin’ Predator, a flipping style bait built for efficiency when fishing compact targets. The Punchin’ Predator was designed to fix problem areas of other baits, such as snagging from too thin of mid section or spinning from deformed rudder like pinchers. It is great for punchin’ or flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across that can be difficult to fish with other baits that aren’t as streamline. It is also known to be effective when fished on a jighead in deeper clear water. The Punchin; Predator is built with efficiency in mind and with its unique scent will ensure greater fishing success!
Reins
Football Tungsten
The industry leader in tungsten weight technology, releases a sliding football head weight that builds upon existing designs to allow for full customization of any soft plastic lure. The sliding football head incorporates a tungsten football-shaped head with a hole cut through it to allow for use with an angler’s preferred soft plastic and a matching hook. The idea was generated from Bassmaster Elite Series angler David Walker.
Reins
Football Tungsten
The industry leader in tungsten weight technology, releases a sliding football head weight that builds upon existing designs to allow for full customization of any soft plastic lure. The sliding football head incorporates a tungsten football-shaped head with a hole cut through it to allow for use with an angler’s preferred soft plastic and a matching hook. The idea was generated from Bassmaster Elite Series angler David Walker.
Zappu
Pera R 
Japan’s finest terminal tackle brand, Zappu, releases the Pera R, an add-on propeller that will allow you to adapt any soft plastic lure to the recent Spybaiting phenomenon.
Zappu
Pera R
Japan’s finest terminal tackle brand, Zappu, releases the Pera R, an add-on propeller that will allow you to adapt any soft plastic lure to the recent Spybaiting phenomenon.
<p>Abu Garcia Revo Beast If there were a reel that spooked children at night, this would be it. It's built to be scary tough with oversize everything (except weight), most notably the EVA foam handles that turn the high-capacity spool and burly gears.</p>
Abu Garcia Revo Beast If there were a reel that spooked children at night, this would be it. It’s built to be scary tough with oversize everything (except weight), most notably the EVA foam handles that turn the high-capacity spool and burly gears.
<p>Abu Garcia Orra spinner Similar to the Orra baitcaster, the Orra spinning reel stresses value and performance.</p>
Abu Garcia Orra spinner Similar to the Orra baitcaster, the Orra spinning reel stresses value and performance.
<p>Berkley Emotion Berkley's Emotion line of casting rods are designed to give anglers high-end features and looks in a budget-friendly stick.</p>
Berkley Emotion Berkley’s Emotion line of casting rods are designed to give anglers high-end features and looks in a budget-friendly stick.
<p>Berkley Flicker Minnow Based off of the wildly successful Flicker Shad, the Flicker Minnow sports an elongated body and slightly lager profile for a different look.</p>
Berkley Flicker Minnow Based off of the wildly successful Flicker Shad, the Flicker Minnow sports an elongated body and slightly lager profile for a different look.
<p>Berkley Havoc Money Maker Why is this called the Money Maker? Because a wacky rig and drop shot are many pros go-to when the bite is tough and there are big bucks on the line. This bulbous worm is great for both of those presentations as well as a standard Texas rig.</p>
Berkley Havoc Money Maker Why is this called the Money Maker? Because a wacky rig and drop shot are many pros go-to when the bite is tough and there are big bucks on the line. This bulbous worm is great for both of those presentations as well as a standard Texas rig.
<p>Berkley Heritage The Berkley Heritage line of casting rods will be endeared to anglers who value a reasonable price as well as performance.</p>
Berkley Heritage The Berkley Heritage line of casting rods will be endeared to anglers who value a reasonable price as well as performance.
<p>Berkley Line Stripper Don't fool with winding old line off reels hand-over-hand ever again: buzz it off within seconds with this easy-to-use stripper.</p>
Berkley Line Stripper Don’t fool with winding old line off reels hand-over-hand ever again: buzz it off within seconds with this easy-to-use stripper.
<p>Berkley Rod Armor Berkley's Rod Armor is intended to keep your stick safe whether they're in your rod locker on rough waters on in your truck or garage.</p>
Berkley Rod Armor Berkley’s Rod Armor is intended to keep your stick safe whether they’re in your rod locker on rough waters on in your truck or garage.
<p>Berkley Rod Cinch If you fish from the bank or as a co-angler, you know how difficult it can be to manage all of your rods in one hand and your tacklebox in the other. Get your act together with a Rod Cinch.</p>
Berkley Rod Cinch If you fish from the bank or as a co-angler, you know how difficult it can be to manage all of your rods in one hand and your tacklebox in the other. Get your act together with a Rod Cinch.
<p>Megabass BODY BALANCE Now available in a 1/4 oz. and 3/8 oz. size, the incredibly realistic BODY BALANCE jig head is designed with a low center-of-gravity to maintain ideal swimming posture and range-keeping ability.</p>
Megabass BODY BALANCE Now available in a 1/4 oz. and 3/8 oz. size, the incredibly realistic BODY BALANCE jig head is designed with a low center-of-gravity to maintain ideal swimming posture and range-keeping ability.
<p>Megabass Dot Crawler 4.8” & 5.8” Featuring a specially blended salt-rich formula, DOT CRAWLER is designed for wriggling horizontal falls and enticing tremors rigged Texas, no-sinker, or wacky. DOT CRAWLER is part of Megabass’ new Custom Worm series, which will debut at ICAST.</p>
Megabass Dot Crawler 4.8” & 5.8” Featuring a specially blended salt-rich formula, DOT CRAWLER is designed for wriggling horizontal falls and enticing tremors rigged Texas, no-sinker, or wacky. DOT CRAWLER is part of Megabass’ new Custom Worm series, which will debut at ICAST.
<p>Megabass DX-FREE 2.0 & 3.0 Based on the popular DEEP-X 300, the DX-FREE series is designed to further divide up the water column to extract maximum bites from productive areas. Featuring a tungsten moving balancer system and precise hydrodynamics, DX-FREE brings the tight wobbling/rolling action of the 300 to precise target depths.</p>
Megabass DX-FREE 2.0 & 3.0 Based on the popular DEEP-X 300, the DX-FREE series is designed to further divide up the water column to extract maximum bites from productive areas. Featuring a tungsten moving balancer system and precise hydrodynamics, DX-FREE brings the tight wobbling/rolling action of the 300 to precise target depths.
<p>Megabass EVOLUZION (casting & spinning) These 3rd-Generation EVOLUZION rods feature a redesigned C40 hybrid titanium blank that blends ultra-premium low-resin carbon material and titanium fibers for a uniquely crisp, sensitive, and powerful experience. Finished off with Torzite guides and the custom tooling, design, and finish that Megabass is known for, the EVOLUZION series stands as Megabass’ new flagship performance series. Expect retail prices north of $700.</p>
Megabass EVOLUZION (casting & spinning) These 3rd-Generation EVOLUZION rods feature a redesigned C40 hybrid titanium blank that blends ultra-premium low-resin carbon material and titanium fibers for a uniquely crisp, sensitive, and powerful experience. Finished off with Torzite guides and the custom tooling, design, and finish that Megabass is known for, the EVOLUZION series stands as Megabass’ new flagship performance series. Expect retail prices north of $700.
<p>Fenwick Elite Tech The Elite Tech line is back and better than ever. By better, the actions are improved as well as the components.</p>
Fenwick Elite Tech The Elite Tech line is back and better than ever. By better, the actions are improved as well as the components.
<p>Megabass I-SLIDE 185 Designed to perform flawless “S” swimming action and 360-Degree turns with a well-timed snap of the rod, I-SLIDE 185 is a 7 1/4 inch jointed injection-molded swim bait designed to capture trophies.</p>
Megabass I-SLIDE 185 Designed to perform flawless “S” swimming action and 360-Degree turns with a well-timed snap of the rod, I-SLIDE 185 is a 7 1/4 inch jointed injection-molded swim bait designed to capture trophies.
<p>Megabass MAGDRAFT (still PROTOTYPE) The MAGDRAFT is a soft-plastic swim bait featuring wire-through construction and an internal MAGHOLD (PAT.P) system that holds the treble hook against the body for a more natural profile and reduced tangle. Featuring an ultra-realistic 6” profile and detail, the MAGDRAFT is already a proven performer in Japan, but is still undergoing final prototyping for the US market. Expect to see the US-tuned swim bait on shelves sometime next year.</p>
Megabass MAGDRAFT (still PROTOTYPE) The MAGDRAFT is a soft-plastic swim bait featuring wire-through construction and an internal MAGHOLD (PAT.P) system that holds the treble hook against the body for a more natural profile and reduced tangle. Featuring an ultra-realistic 6” profile and detail, the MAGDRAFT is already a proven performer in Japan, but is still undergoing final prototyping for the US market. Expect to see the US-tuned swim bait on shelves sometime next year.
<p>Megabass Orochi XX Megabass will be releasing several new application-specific models in the popular Orochi XX series developed by Aaron Martens, Luke Clausen, and Chris Zaldain. Featuring the same multi-axis blank construction, performance, and 3-Year warranty of the original series, these new models are the result of painstaking design, development, and testing to ensure that the Orochi XX line of rods will dominate the front deck of any tournament fisherman’s boat.</p>
Megabass Orochi XX Megabass will be releasing several new application-specific models in the popular Orochi XX series developed by Aaron Martens, Luke Clausen, and Chris Zaldain. Featuring the same multi-axis blank construction, performance, and 3-Year warranty of the original series, these new models are the result of painstaking design, development, and testing to ensure that the Orochi XX line of rods will dominate the front deck of any tournament fisherman’s boat.
<p>Megabass RENEGADE Where swim baits and buzz baits collide. Available in a 2-Blade metal prop, or 4-Blade clear prop, RENEGADE is designed for weedless presentation in light cover or grass areas where one would normally throw Texas-rigs or jigs, adding a new dimension to your high-speed arsenal.</p>
Megabass RENEGADE Where swim baits and buzz baits collide. Available in a 2-Blade metal prop, or 4-Blade clear prop, RENEGADE is designed for weedless presentation in light cover or grass areas where one would normally throw Texas-rigs or jigs, adding a new dimension to your high-speed arsenal.
<p>Sebile Flat Belly Walker Stressing ease-of-use and appeal, the Sebile Action First Line adds a few hard baits this year. The Flat Belly Walker is reported to be so easy to walk that no action is needed on the angler's behalf. Simply winding the bait in will produce a side-to-side walking action.</p>
Sebile Flat Belly Walker Stressing ease-of-use and appeal, the Sebile Action First Line adds a few hard baits this year. The Flat Belly Walker is reported to be so easy to walk that no action is needed on the angler’s behalf. Simply winding the bait in will produce a side-to-side walking action.
<p>Sebile Pivot Frog This hollow topwater frog is designed to be one of the easiest walking frogs due to its setback hook and low center of gravity. The unique hook position also allows for a high hookup ratio.</p>
Sebile Pivot Frog This hollow topwater frog is designed to be one of the easiest walking frogs due to its setback hook and low center of gravity. The unique hook position also allows for a high hookup ratio.
<p>Sebile Swingtail Minnow This jointed hard bait is a hybrid jerkbait and swimbait that can be either twitched or steadily retrieved to achieve a shimmying and sashaying action.</p>
Sebile Swingtail Minnow This jointed hard bait is a hybrid jerkbait and swimbait that can be either twitched or steadily retrieved to achieve a shimmying and sashaying action.
<p>Megabass SM-X SPRIGGAN Designed specifically for Japanese waters, SM-X SPRIGGAN features a new tungsten balancer system with lateral and vertical chambers to encourage erratic “escape” action to trigger reaction bites.</p>
Megabass SM-X SPRIGGAN Designed specifically for Japanese waters, SM-X SPRIGGAN features a new tungsten balancer system with lateral and vertical chambers to encourage erratic “escape” action to trigger reaction bites.
<p>Megabass SPARK SHAD 4” Designed in partnership with Japanese big-bass experts, the SPARK SHAD is designed for linear stability and sensitive tail-action, particularly at slow retrieve-speeds. Designed to be paired with the BODY BALANCE jig head</p>
Megabass SPARK SHAD 4” Designed in partnership with Japanese big-bass experts, the SPARK SHAD is designed for linear stability and sensitive tail-action, particularly at slow retrieve-speeds. Designed to be paired with the BODY BALANCE jig head
<p>Megabass Bottle Shrimp 4” A hog-type worm with the detail, premium material and flavors you expect from Megabass, the 4” BOTTLE SHRIMP is part of Megabass’ new Custom Worm series, which will debut at ICAST.</p>
Megabass Bottle Shrimp 4” A hog-type worm with the detail, premium material and flavors you expect from Megabass, the 4” BOTTLE SHRIMP is part of Megabass’ new Custom Worm series, which will debut at ICAST.
<p>Megabass Wild Header The WILD HEADER is equipped with a Megabass original blade that features a gear-hole design to produce alluring sound as the blade vibrates back and forth. The combination of blade and ultra-low center of gravity head produce wild, erratic swimming action that sends pulses through the water and attracts predators from greater distances than before.</p>
Megabass Wild Header The WILD HEADER is equipped with a Megabass original blade that features a gear-hole design to produce alluring sound as the blade vibrates back and forth. The combination of blade and ultra-low center of gravity head produce wild, erratic swimming action that sends pulses through the water and attracts predators from greater distances than before.
<p>Abu Garcia Fantasista Regista The Fantasista rods are constructed using unique Tetra axial carbon construction. This special carbon wrapping process provides incredible strength and sensitivity in a lightweight design. On the water, this translates into exceptional bite detection and superior castability. Generously equipped with Fuji skeletal reel seat and Fuji® Titanium Alconite K guides, the Fantasista surpasses what anglers once thought possible from a rod. A micro-guide system allows anglers to increase casting distance while maintaining accuracy throughout the cast. The Fantasista also provides a split-grip design to enhance feel while reducing weight throughout the rod. Models weigh between 3.7 ounces and 5.0 ounces. The Fantasista is available in three spinning models and six baitcast models. All Fantasista rods are tuned for technique-specific applications and will be available fall 2014.</p>
Abu Garcia Fantasista Regista The Fantasista rods are constructed using unique Tetra axial carbon construction. This special carbon wrapping process provides incredible strength and sensitivity in a lightweight design. On the water, this translates into exceptional bite detection and superior castability. Generously equipped with Fuji skeletal reel seat and Fuji® Titanium Alconite K guides, the Fantasista surpasses what anglers once thought possible from a rod. A micro-guide system allows anglers to increase casting distance while maintaining accuracy throughout the cast. The Fantasista also provides a split-grip design to enhance feel while reducing weight throughout the rod. Models weigh between 3.7 ounces and 5.0 ounces. The Fantasista is available in three spinning models and six baitcast models. All Fantasista rods are tuned for technique-specific applications and will be available fall 2014.
<p>Flambeau Outdoors Bucket Wrap The new Flambeau® Bucket Wrap is an easy way to transport gear, tackle and rods to any fishing destination. Flambeau's Bucket Wrap adjusts for a snug fit around five gallon buckets. The Bucket Wrap has four zippered pockets to store soft plastics, pliers, hooks, and other gear. Place a fishing rod in the built-in rod holder and secure in place by hooking to the plastic hook included on the top of the wrap. Flambeau's Bucket Wrap is constructed with a durable and textured royal blue and black material.</p>
Flambeau Outdoors Bucket Wrap The new Flambeau® Bucket Wrap is an easy way to transport gear, tackle and rods to any fishing destination. Flambeau’s Bucket Wrap adjusts for a snug fit around five gallon buckets. The Bucket Wrap has four zippered pockets to store soft plastics, pliers, hooks, and other gear. Place a fishing rod in the built-in rod holder and secure in place by hooking to the plastic hook included on the top of the wrap. Flambeau’s Bucket Wrap is constructed with a durable and textured royal blue and black material.
<p>Flambeau Outdoors T3 Frost Series Multiloader The T3 Frost Series Multiloader features three front-loading 3009 Tuff Tainer® boxes with Zerust® and an in-lid compartment to provide additional storage. Zerust products maintain their effectiveness for up to five years or more, ensuring hassle-free, long-lasting protection with Flambeau's Tuff Tainer utility boxes. The T3 Frost Series Multiloader is made from a strong and durable molded plastic to withstand the toughest conditions.</p>
Flambeau Outdoors T3 Frost Series Multiloader The T3 Frost Series Multiloader features three front-loading 3009 Tuff Tainer® boxes with Zerust® and an in-lid compartment to provide additional storage. Zerust products maintain their effectiveness for up to five years or more, ensuring hassle-free, long-lasting protection with Flambeau’s Tuff Tainer utility boxes. The T3 Frost Series Multiloader is made from a strong and durable molded plastic to withstand the toughest conditions.
<p>Okuma Avenger ladies’ Edition Featuring a classy silver primary color with hot pink accents, Avenger Ladies Edition reels are the ultimate compliment to Okuma Ladies Edition SST rods. And with the full complement of Avenger features, they’re stunning performers also.</p>
Okuma Avenger ladies’ Edition Featuring a classy silver primary color with hot pink accents, Avenger Ladies Edition reels are the ultimate compliment to Okuma Ladies Edition SST rods. And with the full complement of Avenger features, they’re stunning performers also.
<p>Okuma “B” Series Baitfeeder For 2015, Okuma’s venerable Avenger ABF spinning reels have undergone numerous upgrades to form and function.</p>
Okuma “B” Series Baitfeeder For 2015, Okuma’s venerable Avenger ABF spinning reels have undergone numerous upgrades to form and function.
<p>Okuma Caymus With its ultra-lightweight, aggressively ported spool and rotor and black and red styling, Caymus makes a statement on the water. Backing up the fierce look is a core of excellence: 8-bearing system including Quick-Set anti-reverse, machined aluminum spool, Blade Body Design, forged aluminum handle, EVA handle knobs and a up to 18-pounds of max drag.</p>
Okuma Caymus With its ultra-lightweight, aggressively ported spool and rotor and black and red styling, Caymus makes a statement on the water. Backing up the fierce look is a core of excellence: 8-bearing system including Quick-Set anti-reverse, machined aluminum spool, Blade Body Design, forged aluminum handle, EVA handle knobs and a up to 18-pounds of max drag.
<p>Okuma Cerros In the hand, new Cerros takes a deep seat in the palm. The left side plate is 3mm narrower than any previous Okuma design, bringing the angler’s grip more in line with the rod and offering increased confidence overall. The machined aluminum frame serves as a powerful foundation for the hand while EVA knobs greet the cranking hand with cushioned comfort. Nine bearings plus Quick-Set anti-reverse bearing set free enhanced casting distance from the machined aluminum spool and ultra-smooth cranking while delivering authoritative hooksets. Anglers will appreciate a full 24-point magnetic cast control and Cerros’ optional 6.6:1 or 7.3:1 gear ratios</p>
Okuma Cerros In the hand, new Cerros takes a deep seat in the palm. The left side plate is 3mm narrower than any previous Okuma design, bringing the angler’s grip more in line with the rod and offering increased confidence overall. The machined aluminum frame serves as a powerful foundation for the hand while EVA knobs greet the cranking hand with cushioned comfort. Nine bearings plus Quick-Set anti-reverse bearing set free enhanced casting distance from the machined aluminum spool and ultra-smooth cranking while delivering authoritative hooksets. Anglers will appreciate a full 24-point magnetic cast control and Cerros’ optional 6.6:1 or 7.3:1 gear ratios
<p>Okuma Helios The lineup includes three available gear ratios: standard 6.6:1, high-speed 7.3:1 and burner 8.1:1. Premium construction features are the same as standard Helios baitcast reels: aluminum gearing, ABEC-5 spool bearings, Carbonite drag system and 7-position cast control.</p>
Okuma Helios The lineup includes three available gear ratios: standard 6.6:1, high-speed 7.3:1 and burner 8.1:1. Premium construction features are the same as standard Helios baitcast reels: aluminum gearing, ABEC-5 spool bearings, Carbonite drag system and 7-position cast control.
<p>Okuma RTX For 2015, Okuma is proud to introduce RTX reel models in larger sizes to include 55, 65 and 80, showcasing how cutting-edge material technology pays huge dividends to anglers. Headlining an extensive feature set of RTX reels is the Okuma C-40X frame and rotor system. Instead of a standard resin featuring powdered filler for strength, C-40X resin is mixed with strands of carbon fiber that overlap and interweave tens of thousands of times. By greatly enhancing the connections between the fibers, strength is increased by 50% over graphite frames.</p>
Okuma RTX For 2015, Okuma is proud to introduce RTX reel models in larger sizes to include 55, 65 and 80, showcasing how cutting-edge material technology pays huge dividends to anglers. Headlining an extensive feature set of RTX reels is the Okuma C-40X frame and rotor system. Instead of a standard resin featuring powdered filler for strength, C-40X resin is mixed with strands of carbon fiber that overlap and interweave tens of thousands of times. By greatly enhancing the connections between the fibers, strength is increased by 50% over graphite frames.
<p>Shimano Calcutta Conquest 1000 Round reels are reborn with the new Calcutta Conquest baitcasting series. A longtime benchmark among anglers for cranking due to its gears and durability, the Conquest continues with the Calcutta timeless design, and is now more compact and offers a higher level of performance.</p>
Shimano Calcutta Conquest 1000 Round reels are reborn with the new Calcutta Conquest baitcasting series. A longtime benchmark among anglers for cranking due to its gears and durability, the Conquest continues with the Calcutta timeless design, and is now more compact and offers a higher level of performance.
<p>Shimano Crucial Full cork Handle Newly designed with Shimano’s C4S-HM blank construction – lighter and providing anglers both stronger hook-up and hang down strength, the Crucial rod series – 21 casting models, 17 spinning - are offered in popular powers and actions for across the board fishing action. And depending on personal preference, anglers can select from either full grip cork or split grip cork rear grips, and all models feature Fuji Alconite guides and Custom Shimano reel seats.</p>
Shimano Crucial Full cork Handle Newly designed with Shimano’s C4S-HM blank construction – lighter and providing anglers both stronger hook-up and hang down strength, the Crucial rod series – 21 casting models, 17 spinning – are offered in popular powers and actions for across the board fishing action. And depending on personal preference, anglers can select from either full grip cork or split grip cork rear grips, and all models feature Fuji Alconite guides and Custom Shimano reel seats.
<p>Shimano Crucial Split Grip Handle The Crucial line also gets several new split grip models for 2014-15.</p>
Shimano Crucial Split Grip Handle The Crucial line also gets several new split grip models for 2014-15.
<p>Shimano Sport Camera CM-1000 Marking Shimano first product introduction from its Lifestyle Gear Division (LSG) appealing to anglers and bicyclists - and anything from family beach vacations to technical kayaking and canoeing and all kinds of adventure in-between! - the new Shimano CM-1000 Sport Camera lets you capture all kinds of experiences in high quality photos and HD video. The CM-1000 excels in critical camera functions, including a F2.0 bright lens for low-light photos and videos; light, compact size, waterproof down to 30-feet (10 meters) without the need of any external housing; and WiFi connectivity and custom iOS and Android apps for mobile devices to allow live views, video playback and remote adjustments to the camera settings and shot framing. A two-button design allows for quick control to key functions while dual LED lights and audible cues identify settings.</p>
Shimano Sport Camera CM-1000 Marking Shimano first product introduction from its Lifestyle Gear Division (LSG) appealing to anglers and bicyclists – and anything from family beach vacations to technical kayaking and canoeing and all kinds of adventure in-between! – the new Shimano CM-1000 Sport Camera lets you capture all kinds of experiences in high quality photos and HD video. The CM-1000 excels in critical camera functions, including a F2.0 bright lens for low-light photos and videos; light, compact size, waterproof down to 30-feet (10 meters) without the need of any external housing; and WiFi connectivity and custom iOS and Android apps for mobile devices to allow live views, video playback and remote adjustments to the camera settings and shot framing. A two-button design allows for quick control to key functions while dual LED lights and audible cues identify settings.
<p>Humminbird</p>
<p>AutoChart LIVE</p>
<p>Imagine fishing a body of water where you possessed the only accurate contour map in existence. AutoChart Live is an exclusive DIY mapping program that allows anglers to create their own precision contour maps, live and on the fly. Offered as a free software upgrade for users of Humminbird's ONIX and ION Cross Touch touchscreen units, AutoChart LIVE provides 8 hours of mapping data. After 8 hours of data have been compiled, users can either erase the data and commence mapping, or purchase a Zero Line Map Card (MSRP $99).</p>
Humminbird
AutoChart LIVE
Imagine fishing a body of water where you possessed the only accurate contour map in existence. AutoChart Live is an exclusive DIY mapping program that allows anglers to create their own precision contour maps, live and on the fly. Offered as a free software upgrade for users of Humminbird’s ONIX and ION Cross Touch touchscreen units, AutoChart LIVE provides 8 hours of mapping data. After 8 hours of data have been compiled, users can either erase the data and commence mapping, or purchase a Zero Line Map Card (MSRP $99).
The Gan Craft S-Song 115 swimbait has a lazy
The Gan Craft S-Song 115 swimbait has a lazy “S” swimming action on the retrieve and responds well to twitches and pauses.
Gan Craft will release a 300 mm (bottom photo) version of the Jointed Claw, the original
Gan Craft will release a 300 mm (bottom photo) version of the Jointed Claw, the original “S” motion swimbait, in 2014. It is currently available in 178 mm (top) and 230mm (middle) sizes as well as a 148 mm.
The Imakatsu Waddle Bats features what the company calls
The Imakatsu Waddle Bats features what the company calls “drunken action,” meaning that the bait has a normal crankbait action but hunts erratically thanks to the tail on the rear treble.
<p>The King Kong spinnerbait is named for its plus-size head, which is made of a high-density foam rather than a metal. This allows Fish Hawk to control the sink rate of the bait better, which keeps it in the strike zone longer.</p>
The King Kong spinnerbait is named for its plus-size head, which is made of a high-density foam rather than a metal. This allows Fish Hawk to control the sink rate of the bait better, which keeps it in the strike zone longer.
You’d be hard-pressed to find a more realistic drop shot bait than the Fish Arrow Flash-J.
You’d be hard-pressed to find a more realistic drop shot bait than the Fish Arrow Flash-J.
Is it a mini Alabama rig or a jig trailer? The Imakatsu Dread Hog gives the appearance of a school of tiny baitfish swimming together.
Is it a mini Alabama rig or a jig trailer? The Imakatsu Dread Hog gives the appearance of a school of tiny baitfish swimming together.
The Fish Arrow Vivid Cruise soft swimbait features a dual belly hook that can be rigged weedless or for free-swinging action.
The Fish Arrow Vivid Cruise soft swimbait features a dual belly hook that can be rigged weedless or for free-swinging action.
Berkley calls this new line the toughest monofilament in its class. It’s designed to be fished in the toughest, most abrasive environments such as around zebra mussels, oyster beds, docks and rip rap. This opaque green line is tough as iron but smooth as silk. The smooth composition of IRONSilk allows it to flow through rod guides 20 to 25 percent faster, delivering anglers longer, smoother casts. New IRONSilk is 40 percent more UV resistant than the original version.
Berkley calls this new line the toughest monofilament in its class. It’s designed to be fished in the toughest, most abrasive environments such as around zebra mussels, oyster beds, docks and rip rap. This opaque green line is tough as iron but smooth as silk. The smooth composition of IRONSilk allows it to flow through rod guides 20 to 25 percent faster, delivering anglers longer, smoother casts. New IRONSilk is 40 percent more UV resistant than the original version.
The all new Stren Braid is designed for strength and durability, and is made for fishing heavy cover. The Glide Coat treatment gives Stren Braid smoother casts and faster line movement through your rod guides while minimizing wear and tear on the line. Available in 10 to 65-pound test Stren Braid has an MSRP of $12.99 to $15.99.
The all new Stren Braid is designed for strength and durability, and is made for fishing heavy cover. The Glide Coat treatment gives Stren Braid smoother casts and faster line movement through your rod guides while minimizing wear and tear on the line. Available in 10 to 65-pound test Stren Braid has an MSRP of $12.99 to $15.99.
Keeping your skin safe from the sun’s harmful rays is paramount, and there’s not a better way to protect your face and neck than with a fabric cover like the Sun Bandit. It’s 100 percent polyester to keep the sun out and absorb and wick moisture away from your skin.
Keeping your skin safe from the sun’s harmful rays is paramount, and there’s not a better way to protect your face and neck than with a fabric cover like the Sun Bandit. It’s 100 percent polyester to keep the sun out and absorb and wick moisture away from your skin.
<p>Strike King has launched a line of polarized sunglasses for women. The Madsion is one of the of the frames available. They are offered in Tortishell, Black and Mossy Oak/Pink.</p>
Strike King has launched a line of polarized sunglasses for women. The Madsion is one of the of the frames available. They are offered in Tortishell, Black and Mossy Oak/Pink.
Do the math! Sure, treble hooks are nice, but, with a quad hook like the Quattro Hook XS21 from Decoy Hook, your chances of hooking fish increase.
Do the math! Sure, treble hooks are nice, but, with a quad hook like the Quattro Hook XS21 from Decoy Hook, your chances of hooking fish increase.
<p>Add some flash to your crankbaits with this super-sharp treble hook, the Decoy Hook Blade Tuned YS21BT.</p>
Add some flash to your crankbaits with this super-sharp treble hook, the Decoy Hook Blade Tuned YS21BT.
<p>When you put the Fish Arrow J Spinner on a wacky jighead, you've got a petite spinnerbait. The jighead is a Fish Arrow J Head.</p>
When you put the Fish Arrow J Spinner on a wacky jighead, you’ve got a petite spinnerbait. The jighead is a Fish Arrow J Head.
The Fish Arrow Wacky Jighead has dual fiber weedguards and a bait keeper feature if you decide to thread a swim bait or other plastic on it.
The Fish Arrow Wacky Jighead has dual fiber weedguards and a bait keeper feature if you decide to thread a swim bait or other plastic on it.
Protect your phone from the elements with Snow Lizard’s SLXtreme5. It features an integrated battery that more than doubles the life of your phone while water-tight housing allows the SLXtreme case to be taken down to a depth of up to 6 ft./2m. The case also has a solar power charger to recharge the integrated battery. The SLXtreme polycarbonate case has a top- loading lid that makes it quick and easy to slide your iPhone in and remove it just as easily without compromising the integrity of the case.
Protect your phone from the elements with Snow Lizard’s SLXtreme5. It features an integrated battery that more than doubles the life of your phone while water-tight housing allows the SLXtreme case to be taken down to a depth of up to 6 ft./2m. The case also has a solar power charger to recharge the integrated battery. The SLXtreme polycarbonate case has a top- loading lid that makes it quick and easy to slide your iPhone in and remove it just as easily without compromising the integrity of the case.
The Rod Runner will hold 5 rod-and-reel combos to the bank, shore or in your truck or SUV.
The Rod Runner will hold 5 rod-and-reel combos to the bank, shore or in your truck or SUV.
<p>BEST FOOTWEAR</p>
<p>Columbia</p>
<p>Sportswear Megavent PFG</p>
BEST FOOTWEAR
Columbia
Sportswear Megavent PFG
<p>BEST GIFTWARE</p>
<p>Helter Skeletons, Ltd.</p>
<p>Authentic Skeletal Articulation</p>
BEST GIFTWARE
Helter Skeletons, Ltd.
Authentic Skeletal Articulation
<p>BEST FISHING ACCESSORY</p>
<p>Lit-Industries, LLC</p>
<p>Lit Coolers</p>
BEST FISHING ACCESSORY
Lit-Industries, LLC
Lit Coolers
<p>BEST KID’S TACKLE</p>
<p>ZEBCO Brands</p>
<p>ZEBCO Splash Combos</p>
BEST KID’S TACKLE
ZEBCO Brands
ZEBCO Splash Combos
<p>Navionics Vexilar App</p>
Vexilar Wifi transducer unit is now incorporated into the Navionics award-winning app giving your iPhone or iPad split-screen Navionics cartography and fish finder sonar all in one.
Navionics Vexilar App
Vexilar Wifi transducer unit is now incorporated into the Navionics award-winning app giving your iPhone or iPad split-screen Navionics cartography and fish finder sonar all in one.
<p>Pepper Custom Baits Commando Roumbler.</p>
This is the bait that caught Fred’s 9 lb 3 oz monster largemouth at the 2014 Bassmaster Classic.  The commando Roumbler is a revolutionary vibrating bait that incorporates a free swinging hook behind an oscillating coffin style blade. The free swinging hook provides a new dimension in fish catching action to an already proven bait style. As with all of the Pepper Commando series baits, the free swinging hook eliminates the fishes ability to leverage themselves loose which translates to more fish in your boat. 
<br><p>The Roumbler comes with a 4/O Trokar swimbait hook, a hand tied #2 Gamakatsu feathered treble hook and a soft plastic swimbait.  The swimbait and treble hooks can be interchanged to meet any fishing condition. The feathered treble is perfect for open water conditions or to provide a smaller profile for tough-to-catch fish. The weedless swimbait hook is excellent in all conditions, but shines in heavy cover.</p>
Pepper Custom Baits Commando Roumbler.
This is the bait that caught Fred’s 9 lb 3 oz monster largemouth at the 2014 Bassmaster Classic. The commando Roumbler is a revolutionary vibrating bait that incorporates a free swinging hook behind an oscillating coffin style blade. The free swinging hook provides a new dimension in fish catching action to an already proven bait style. As with all of the Pepper Commando series baits, the free swinging hook eliminates the fishes ability to leverage themselves loose which translates to more fish in your boat.
The Roumbler comes with a 4/O Trokar swimbait hook, a hand tied #2 Gamakatsu feathered treble hook and a soft plastic swimbait. The swimbait and treble hooks can be interchanged to meet any fishing condition. The feathered treble is perfect for open water conditions or to provide a smaller profile for tough-to-catch fish. The weedless swimbait hook is excellent in all conditions, but shines in heavy cover.
<p>SproBBZ-1 Rat</p>
The Spro BBZ-1 Rat is a 10-inch two-piece wake and walking bait. It comes with a patent-pending 8-section articulating hard tail that is easily replaced with a simple toothpick-holding design.This bait is made of a multi-composite material that has a plastic shell that is injected with foam to create a realistic wood feel and action.
SproBBZ-1 Rat
The Spro BBZ-1 Rat is a 10-inch two-piece wake and walking bait. It comes with a patent-pending 8-section articulating hard tail that is easily replaced with a simple toothpick-holding design.This bait is made of a multi-composite material that has a plastic shell that is injected with foam to create a realistic wood feel and action.
<p>Greenfish Tackle Crawball</p>
The goal of the Crawball football jig is absolute realism. The scalloping on the head looks more like a crawfish scooting than just about any other jig.
Greenfish Tackle Crawball
The goal of the Crawball football jig is absolute realism. The scalloping on the head looks more like a crawfish scooting than just about any other jig.
<p>Greenfish Tackle Prototype Prop bait</p>
This prop bait is a high-floater, but is weighted so it throws better than any balsa prop bait. Also, when jerked, it won’t roll over and stays horizontal. This bait, in four colors, will be available this fall.
Greenfish Tackle Prototype Prop bait
This prop bait is a high-floater, but is weighted so it throws better than any balsa prop bait. Also, when jerked, it won’t roll over and stays horizontal. This bait, in four colors, will be available this fall.
<p>Greenfish Tackle Skipping Jig</p>
This skipping jig is hand-tied in Martinez, Ga., and comes in 12 colors. It’ll be ready soon.
Greenfish Tackle Skipping Jig
This skipping jig is hand-tied in Martinez, Ga., and comes in 12 colors. It’ll be ready soon.
<p>Greenfish Tackle High Class Spinnerbait</p>
If a spinnerbait could be considered “loaded” with options, the High Class is it. A ball bearing swivel swings the High Class blade and the skirt is made with traditional living rubber as well as silicone-color accents.
Greenfish Tackle High Class Spinnerbait
If a spinnerbait could be considered “loaded” with options, the High Class is it. A ball bearing swivel swings the High Class blade and the skirt is made with traditional living rubber as well as silicone-color accents.
<p>Greenfish Tackle Prop Head</p>
This swimbait head has a prop for added appeal and flash.
Greenfish Tackle Prop Head
This swimbait head has a prop for added appeal and flash.
<p>Hildebrandt The Blade</p>
For 2014, Bernie Schultz’s spinnerbait gets smallie-approved painted blades.
Hildebrandt The Blade
For 2014, Bernie Schultz’s spinnerbait gets smallie-approved painted blades.
<p>Gary Yamamoto Funka Frog</p>
The Yamamoto Funka Frog
Gary Yamamoto Funka Frog
The Yamamoto Funka Frog
<p>Berkley Havoc Money Maker</p>
With bulbs on either end, the Money Maker makes a great wacky rigging worm. It skips well too.
Berkley Havoc Money Maker
With bulbs on either end, the Money Maker makes a great wacky rigging worm. It skips well too.
<p>Creme Lure Book Kit</p>
These kits make fishing easy thanks to its all-inclusive kits and instructions. Don’t know how to make a Texas or Carolina rig? No problem. Everything you’ll need to make the rig and how to do it is included.
Creme Lure Book Kit
These kits make fishing easy thanks to its all-inclusive kits and instructions. Don’t know how to make a Texas or Carolina rig? No problem. Everything you’ll need to make the rig and how to do it is included.
<p>Luck-E-Strike Chris Lane Drop Dead 4</p>
Chris Lane designed this soft lure to be one of the most versatile plastics on the market. Whether it’s Texas-rigged, Carolina-rigged or drop-shoted, the lure’s three appendages move with the slightest angler input.
Luck-E-Strike Chris Lane Drop Dead 4
Chris Lane designed this soft lure to be one of the most versatile plastics on the market. Whether it’s Texas-rigged, Carolina-rigged or drop-shoted, the lure’s three appendages move with the slightest angler input.
<p>Luck-E-Strike Chris Lane Pow Stick</p>
Lane’s Pow Stick plays off of his signature catch word, “Pow!”, which was made famous during his Bassmaster Classic win. This stick is ideal when fished weightless or wacky rigged.
Luck-E-Strike Chris Lane Pow Stick
Lane’s Pow Stick plays off of his signature catch word, “Pow!”, which was made famous during his Bassmaster Classic win. This stick is ideal when fished weightless or wacky rigged.
<p>Berkley PowerBait Slim Shad</p>
The Slim Shad is a ribbed swimbait that’s designed to be slow rolled on jigheads.
Berkley PowerBait Slim Shad
The Slim Shad is a ribbed swimbait that’s designed to be slow rolled on jigheads.
<p>Berkley PowerBait Rib Shad</p>
Thin-tailed swimbaits are super popular right now, and for good reason: they flat-out catch fish. Berkley’s offering has PowerBait scent and a wild tail-kicking action.
Berkley PowerBait Rib Shad
Thin-tailed swimbaits are super popular right now, and for good reason: they flat-out catch fish. Berkley’s offering has PowerBait scent and a wild tail-kicking action.
<p>Culprit Incredi-Slim</p>
This new, smaller profile of this craw allows for a more finesse presentation, easier entry into thick cover and better hooksets.
Culprit Incredi-Slim
This new, smaller profile of this craw allows for a more finesse presentation, easier entry into thick cover and better hooksets.
<p>Culprit Incredi-Punch</p>
The Incredi-Punch was designed to slide through the heaviest slop, right into where the fish are.
Culprit Incredi-Punch
The Incredi-Punch was designed to slide through the heaviest slop, right into where the fish are.
<p>Castaway Pro Sport Medium Fast Casting</p>
The Medium Fast Casting Rod from the Castaway Rods Pro Sport Series features 24-Ton, IM7 carbon fiber, a CA Resin System, Forecast SS304 Stainless Guides/Compression Rings to deliver maximum performance, Split EVA Light-Core handles, Sensa-Touch locking reel seat, and CastAway Static Zoned Guide Spacing for max casting distance. This rod retails at $79.99.
Castaway Pro Sport Medium Fast Casting
The Medium Fast Casting Rod from the Castaway Rods Pro Sport Series features 24-Ton, IM7 carbon fiber, a CA Resin System, Forecast SS304 Stainless Guides/Compression Rings to deliver maximum performance, Split EVA Light-Core handles, Sensa-Touch locking reel seat, and CastAway Static Zoned Guide Spacing for max casting distance. This rod retails at $79.99.
<p>Lew’s Custom Speed Stick Crankbait Rod 1</p>
The Lew’s Custom Speed Stick Series rods are constructed with Lew’s new propriety, multi-layered, multi-directional, HM60 graphite and feature Lew’s exclusive Power Core. The new Power Core construction makes the new Custom Speed Stick rods incredibly strong, while allowing weight reduction and increased sensitivity. The new Lew’s Custom Speed Stic is Lighter, Stronger, and Faster on the hook set.
Lew’s Custom Speed Stick Crankbait Rod 1
The Lew’s Custom Speed Stick Series rods are constructed with Lew’s new propriety, multi-layered, multi-directional, HM60 graphite and feature Lew’s exclusive Power Core. The new Power Core construction makes the new Custom Speed Stick rods incredibly strong, while allowing weight reduction and increased sensitivity. The new Lew’s Custom Speed Stic is Lighter, Stronger, and Faster on the hook set.
<p>Major Craft Nanoace</p>
The Major Craft Nanoace is a Japanese rod that will soon makes its debut in the United States. The rod will retail at $100.
Major Craft Nanoace
The Major Craft Nanoace is a Japanese rod that will soon makes its debut in the United States. The rod will retail at $100.
<p>Major Craft MS-X</p>
The new Major Craft MS-X rod comes in three models: baitcasting, bait finesse and spinning. The new version, 10 years in the making, has reinforced stiffness again torsion, a titanium frame and a high, crisp action.
Major Craft MS-X
The new Major Craft MS-X rod comes in three models: baitcasting, bait finesse and spinning. The new version, 10 years in the making, has reinforced stiffness again torsion, a titanium frame and a high, crisp action.
<p>Heybo T-shirt</p>
Named after the southern greeting, Heybo offers a wide variety of t-shirts for the fishing enthusiasts.
Heybo T-shirt
Named after the southern greeting, Heybo offers a wide variety of t-shirts for the fishing enthusiasts.
<p>Simms Strip Flip</p>
The Strip Flip sandal from Simms features EVA foam midsole and arch support for comfortable all-day fishing in warm weather. They have a durable synthetic nubuck upper and non-marking soles -- good news for boaters with white decks.
Simms Strip Flip
The Strip Flip sandal from Simms features EVA foam midsole and arch support for comfortable all-day fishing in warm weather. They have a durable synthetic nubuck upper and non-marking soles — good news for boaters with white decks.
<p>Simms Clinch LS Shirt</p>
A new addition to Simms’ Guide Collection, the Clinch long-sleeve shirt has the cooling feel of cotton but the moisture-wicking properties and durability of nylon. It’s available in fishing colors, such as “cornflower.”
Simms Clinch LS Shirt
A new addition to Simms’ Guide Collection, the Clinch long-sleeve shirt has the cooling feel of cotton but the moisture-wicking properties and durability of nylon. It’s available in fishing colors, such as “cornflower.”
<p>Stormr Bibbs</p>
STORMR Fusion bibs provide protection from the elements in a lightweight shell. Neoprene is placed in key areas to increase mobility and comfort.
Stormr Bibbs
STORMR Fusion bibs provide protection from the elements in a lightweight shell. Neoprene is placed in key areas to increase mobility and comfort.
<p>Stromr Jacket</p>
STORMR Fusion jacket provides protection from the elements in a lightweight shell. Neoprene is placed in key areas to increase mobility and comfort.
Stromr Jacket
STORMR Fusion jacket provides protection from the elements in a lightweight shell. Neoprene is placed in key areas to increase mobility and comfort.
<p>Costa Hamlin</p>
The Hamlin frame featuring the brand new 580P blue mirror lens debuts at ICAST this week and will be available in the fall. The 580P mirror technology is built into the polycarbonate making the glasses lightweight and impact resistant.
Costa Hamlin
The Hamlin frame featuring the brand new 580P blue mirror lens debuts at ICAST this week and will be available in the fall. The 580P mirror technology is built into the polycarbonate making the glasses lightweight and impact resistant.
<p>Owner Treble Wide Gap</p>
These new trebles have a wider gap and shorter shank that are designed to stick fish and keep them stuck.
Owner Treble Wide Gap
These new trebles have a wider gap and shorter shank that are designed to stick fish and keep them stuck.
<p>Owner Jungle Flipping Hook</p>
As the name implies, the Jungle Flipping Hook is made for scary thick situations and cover.The eye is 100 percent closed and the wire is stronger than traditional high-carbon steel hooks.
Owner Jungle Flipping Hook
As the name implies, the Jungle Flipping Hook is made for scary thick situations and cover.The eye is 100 percent closed and the wire is stronger than traditional high-carbon steel hooks.
<p>Owner Pivot Head Ultra Head</p>
Owner designed the bean-shaped head to be used with swimbaits. The shape gives the plastic an erratic action. A weedless version is also available.
Owner Pivot Head Ultra Head
Owner designed the bean-shaped head to be used with swimbaits. The shape gives the plastic an erratic action. A weedless version is also available.
<p>Greenfish Tackle Creeper Head</p>
This jighead is available in three sizes and is ideal for skipping in lighter weights, or fished deep in bigger sizes.
Greenfish Tackle Creeper Head
This jighead is available in three sizes and is ideal for skipping in lighter weights, or fished deep in bigger sizes.
<p>Greenfish Tackle Crawball Shaky</p>
Like the Crawball football jig, this scalloped-head shaky head strives for realism.
Greenfish Tackle Crawball Shaky
Like the Crawball football jig, this scalloped-head shaky head strives for realism.
<p>Beyond Coastal Active Sunscreen & Lip Balm</p>
Beyond Coastal has developed a new line of skin care products from sunscreen to lipbalm to aftersun lotion to protect, nourish and repair skin that sees a lot of sun.
Beyond Coastal Active Sunscreen & Lip Balm
Beyond Coastal has developed a new line of skin care products from sunscreen to lipbalm to aftersun lotion to protect, nourish and repair skin that sees a lot of sun.
<p>Simms Dry Creek Z Backpack</p>
Need a waterproof backpack? Sure you do, and Simms has got you covered.
Simms Dry Creek Z Backpack
Need a waterproof backpack? Sure you do, and Simms has got you covered.
<p>Equalizer Designed by Robbie Patterson</p>
The Equalizer is  a trolling motor assist system that is a must for any Motorguide trolling motor with a Gator mount (fits most Motorguide Gator mounts). The Equalizer is a add-on accessory that aids in trolling motor deploying and stowing and can reduce the pull weight felt of the motor by over 50%.
Equalizer Designed by Robbie Patterson
The Equalizer is a trolling motor assist system that is a must for any Motorguide trolling motor with a Gator mount (fits most Motorguide Gator mounts). The Equalizer is a add-on accessory that aids in trolling motor deploying and stowing and can reduce the pull weight felt of the motor by over 50%.
<p>Realis</p>
<p>Spinbait 90 1/2 oz</p>
<p>The Realis Spinbait 90 was created to match mature bait fish while still keeping finesse opportunities. This hard bait better immates minnow behavior.</p>
Realis
Spinbait 90 1/2 oz
The Realis Spinbait 90 was created to match mature bait fish while still keeping finesse opportunities. This hard bait better immates minnow behavior.
<p>Realis</p>
<p>M-62 5 A 1/2 oz</p>
<p>The new Realis M-62 5A crankbait has a thin-cut lip that is structurally reinforced. While the lip is flat and wide, the lip is proficient in displaying a significant amount of water.</p>
Realis
M-62 5 A 1/2 oz
The new Realis M-62 5A crankbait has a thin-cut lip that is structurally reinforced. While the lip is flat and wide, the lip is proficient in displaying a significant amount of water.
<p>Realis</p>
<p>Vibration 68 G-fix 3/4 oz</p>
<p>The Realis Vibration 68 G-Fix is designed to move through water columns with little resistance, and its fall is balanced with a subtle shimmy.</p>
Realis
Vibration 68 G-fix 3/4 oz
The Realis Vibration 68 G-Fix is designed to move through water columns with little resistance, and its fall is balanced with a subtle shimmy.
<p>Realis</p>
<p>Vibration 62 G-fix 1/2 oz</p>
<p>The Realis Vibration 62 G-Fix has a tight profile and is one of the thinnest lipless crankbaits constructed.</p>
Realis
Vibration 62 G-fix 1/2 oz
The Realis Vibration 62 G-Fix has a tight profile and is one of the thinnest lipless crankbaits constructed.
<p>Realis</p>
<p>Jerkbait 100 Deep Runner 1/2 oz</p>
<p>The Realis 100 Deep Runner Jerkbait was designed to bring a ripbait to the market that could fish heavier lines. The DR’s lip construction is reinforced by intersecting angles.</p>
Realis
Jerkbait 100 Deep Runner 1/2 oz
The Realis 100 Deep Runner Jerkbait was designed to bring a ripbait to the market that could fish heavier lines. The DR’s lip construction is reinforced by intersecting angles.
<p>Realis</p>
<p>Jerkbait 110 Suspend 5/8 oz</p>
<p>The Realis Jerkbait 110 Suspend is a snack size jerkbait that is made to cover water more effectively and at longer distances.</p>
Realis
Jerkbait 110 Suspend 5/8 oz
The Realis Jerkbait 110 Suspend is a snack size jerkbait that is made to cover water more effectively and at longer distances.
<p>Realis</p>
<p>Shad 62 DR Suspend 1/4 oz</p>
<p>The new Realis Shad 62 DR is a deadly finesse rip-bait able to cover several depth columns. It is a noted shallow runner, and its body profile is the same within all models.</p>
Realis
Shad 62 DR Suspend 1/4 oz
The new Realis Shad 62 DR is a deadly finesse rip-bait able to cover several depth columns. It is a noted shallow runner, and its body profile is the same within all models.
<p>Realis</p>
<p>Crank G-87 20A</p>
<p>The new Realis Crank G-87 20A can dive beyond the 20-foot mark and remain balanced. It features a weight transfer system with enlarged magnetic ballast carriage.</p>
Realis
Crank G-87 20A
The new Realis Crank G-87 20A can dive beyond the 20-foot mark and remain balanced. It features a weight transfer system with enlarged magnetic ballast carriage.
<p>Nichols Lures </p>
<p>Ben Parker Magnum Flutter Spoon</p>
<p>It’s hard to appreciate the size of the Ben Parker Magnum Flutter Spoon from Nichols Lures until you hold one in your hand -- or chunk one into the next county. Shown next to the 5-inch Nichols flutter spoon, they look massive. And deadly on big bass, as proved by the Bethel University team that won the Carhartt Bassmaster College Wild Card tournament on Pickwick Lake recently. The 8-inch, 3 1/2-ounce slabs mimic big gizzard shad and attract the biggest bass in the school.</p>
Nichols Lures
Ben Parker Magnum Flutter Spoon
It’s hard to appreciate the size of the Ben Parker Magnum Flutter Spoon from Nichols Lures until you hold one in your hand — or chunk one into the next county. Shown next to the 5-inch Nichols flutter spoon, they look massive. And deadly on big bass, as proved by the Bethel University team that won the Carhartt Bassmaster College Wild Card tournament on Pickwick Lake recently. The 8-inch, 3 1/2-ounce slabs mimic big gizzard shad and attract the biggest bass in the school.
<p>Panther Martin </p>
<p>Inline Spinner</p>
<p>Panther Martin’s new inline spinner has a Heavi-Scent hook for added appeal.</p>
Panther Martin
Inline Spinner
Panther Martin’s new inline spinner has a Heavi-Scent hook for added appeal.
<p>Panther Martin</p>
<p>Vibrant Image</p>
<p>Panther Martin’s new inline Spinner has FishSeeUV which allows the fish to see far better in cloudy or murky waters.</p>
Panther Martin
Vibrant Image
Panther Martin’s new inline Spinner has FishSeeUV which allows the fish to see far better in cloudy or murky waters.
<p>Realis</p>
<p>Spinbait 80 G-fix</p>
<p>The new Realis Spinbait 80 G-Fix is the perfect bait for deeper targets because they can stay in deep zones longer and fish more accurately.</p>
Realis
Spinbait 80 G-fix
The new Realis Spinbait 80 G-Fix is the perfect bait for deeper targets because they can stay in deep zones longer and fish more accurately.
<p>Mr Whiffle Lure </p>
<p>Plubber Freshwater Fishing Worm</p>
<p>Mr Wiffle’s Plubber is a chunky ribbontail bait that offers anglers a big profile in a short plastic bait. Think Carolina rig.</p>
Mr Whiffle Lure
Plubber Freshwater Fishing Worm
Mr Wiffle’s Plubber is a chunky ribbontail bait that offers anglers a big profile in a short plastic bait. Think Carolina rig.
<p>Scum </p>
<p>FrogChugger</p>
<p>This cupped-mouth topwater chugs, bloops and spits.</p>
Scum
FrogChugger
This cupped-mouth topwater chugs, bloops and spits.
<p>Phenix Custom Quality Rods</p>
<p>Maxim</p>
<p>The new Phenix Maxim Series utilizes a Multi axis Carbon Fiber scrim. This allows Phenix to build an extremely light and sensitive rod. Phenix then utilizes a cross wrapped Carbon Tape to insure strength and proper flex. It also features a new Phenix Designed up locking reel seat. The Casting models feature a split trigger design with the durability and performance of a single piece reel seat. Slender High density EVA handles are comfortable for all day use. The New Maxim series of bass rods also features SiC guides unlike many others in this price point.</p>
Phenix Custom Quality Rods
Maxim
The new Phenix Maxim Series utilizes a Multi axis Carbon Fiber scrim. This allows Phenix to build an extremely light and sensitive rod. Phenix then utilizes a cross wrapped Carbon Tape to insure strength and proper flex. It also features a new Phenix Designed up locking reel seat. The Casting models feature a split trigger design with the durability and performance of a single piece reel seat. Slender High density EVA handles are comfortable for all day use. The New Maxim series of bass rods also features SiC guides unlike many others in this price point.
<p>Phenix Custom Quality Rods</p>
<p>K2</p>
<p>The K2 evolution begins. Only the best in mind, the K2 rod blanks are constructed with our own proprietary blend of composite material from Toray, the world leading manufacturer of elite carbon fiber material. Utlizing cutting edge rod blank technology, Toray’s T-46 Ton composite is the core of what sets us apart from the competition. Our unique layering process combined with detailed construction results in a rod blank that has exceptional balance and sensitivity. The lower rod is reinforced to increase strength for better back bone performance while not adding considerable weight or bulk. Anglers expect the best, and the K2 rod delivers.</p>
Phenix Custom Quality Rods
K2
The K2 evolution begins. Only the best in mind, the K2 rod blanks are constructed with our own proprietary blend of composite material from Toray, the world leading manufacturer of elite carbon fiber material. Utlizing cutting edge rod blank technology, Toray’s T-46 Ton composite is the core of what sets us apart from the competition. Our unique layering process combined with detailed construction results in a rod blank that has exceptional balance and sensitivity. The lower rod is reinforced to increase strength for better back bone performance while not adding considerable weight or bulk. Anglers expect the best, and the K2 rod delivers.
<p>Century</p>
<p>4B1</p>
<p>Moderate–fast, crisp action rods, the Sling Shot series is designed for long-distance plugs and bait. The moderately fast action, combined with a quick recovery, gives all rods in the Sling Shot series optimum performance. The rod’s maximum distance and fish-fighting ability is uncanny with aerodynamic plugs and bait.</p>
Century
4B1
Moderate–fast, crisp action rods, the Sling Shot series is designed for long-distance plugs and bait. The moderately fast action, combined with a quick recovery, gives all rods in the Sling Shot series optimum performance. The rod’s maximum distance and fish-fighting ability is uncanny with aerodynamic plugs and bait.
<p>Century</p>
<p>IS1-904</p>
<p>The Stealth Series is a slower action parabolic rod with a ton of backbone. These rods are best suited for throwing eels, darters, dannys and any other lipped swimming baits that are not aerodynamic. The slower recovering action prevents extra tumble that a faster action rod will produce in the non-aerodynamic plugs. This rod is also good for the guys using light leaders for light bait with circle hooks. The moderate tip lets you throw 3 and 4 ounce sinkers on very light 15# Fluorocarbon leaders without having to worry about the leaders breaking.</p>
Century
IS1-904
The Stealth Series is a slower action parabolic rod with a ton of backbone. These rods are best suited for throwing eels, darters, dannys and any other lipped swimming baits that are not aerodynamic. The slower recovering action prevents extra tumble that a faster action rod will produce in the non-aerodynamic plugs. This rod is also good for the guys using light leaders for light bait with circle hooks. The moderate tip lets you throw 3 and 4 ounce sinkers on very light 15# Fluorocarbon leaders without having to worry about the leaders breaking.
<p>Century</p>
<p>IS1-785</p>
<p>The Stealth Series is a slower action parabolic rod with a ton of backbone. These rods are best suited for throwing eels, darters, dannys and any other lipped swimming baits that are not aerodynamic. The slower recovering action prevents extra tumble that a faster action rod will produce in the non-aerodynamic plugs. This rod is also good for the guys using light leaders for light bait with circle hooks. The moderate tip lets you throw 3 and 4 ounce sinkers on very light 15# Fluorocarbon leaders without having to worry about the leaders breaking.</p>
Century
IS1-785
The Stealth Series is a slower action parabolic rod with a ton of backbone. These rods are best suited for throwing eels, darters, dannys and any other lipped swimming baits that are not aerodynamic. The slower recovering action prevents extra tumble that a faster action rod will produce in the non-aerodynamic plugs. This rod is also good for the guys using light leaders for light bait with circle hooks. The moderate tip lets you throw 3 and 4 ounce sinkers on very light 15# Fluorocarbon leaders without having to worry about the leaders breaking.
<p>Quantum Smoke</p>
<p>PT Rods</p>
<p>Under the heading, “why didn’t someone think of this before?” is the Line Memo Indicator being built into the butts of Quantum Smoke PT rods. Elite Series angler Gerald Swindle gets credit for the innovation, which enables the fisherman to turn a spring-loaded dial to show the pound test of the line he has on each rod/reel combo The 14 models in the Smoke PT series also feature Fuji ACS and VSS reel seats and EVA high performance foam grips.</p>
Quantum Smoke
PT Rods
Under the heading, “why didn’t someone think of this before?” is the Line Memo Indicator being built into the butts of Quantum Smoke PT rods. Elite Series angler Gerald Swindle gets credit for the innovation, which enables the fisherman to turn a spring-loaded dial to show the pound test of the line he has on each rod/reel combo The 14 models in the Smoke PT series also feature Fuji ACS and VSS reel seats and EVA high performance foam grips.
<p>13 Fishing</p>
<p>Concept A</p>
<p>Fishing’s Concept A is an aluminum-framed reel that’s made to stop lunkers in their tracks with 22 pounds of drag. It designed to fit low on the rod so you can easily palm it. It’s also got seven ball bearings and is priced at $170.</p>
13 Fishing
Concept A
Fishing’s Concept A is an aluminum-framed reel that’s made to stop lunkers in their tracks with 22 pounds of drag. It designed to fit low on the rod so you can easily palm it. It’s also got seven ball bearings and is priced at $170.
<p>13 Fishing</p>
<p>Concept E</p>
<p>The Concept E is a lightweight at 5.7 ounces thanks to its Featherweight magnesium frame. It also features a Japanese NTN Dead Stop anti-reverse, a 6-way centrifugal braking system and 13’s Bulldog Drag make long days on the water easier.</p>
13 Fishing
Concept E
The Concept E is a lightweight at 5.7 ounces thanks to its Featherweight magnesium frame. It also features a Japanese NTN Dead Stop anti-reverse, a 6-way centrifugal braking system and 13’s Bulldog Drag make long days on the water easier.
<p>13 Fishing</p>
<p>Concept C</p>
<p>Concept C has Airfoil Carbon sideplates and an upgraded stainless steel gear shaft. A total of nine bearings keep things running smoothly.</p>
13 Fishing
Concept C
Concept C has Airfoil Carbon sideplates and an upgraded stainless steel gear shaft. A total of nine bearings keep things running smoothly.
<p>13 Fishing</p>
<p>Concept KP</p>
<p>This is the Ferrari of 13’s line. It’s loaded with Japanese NTN Dead Stop anti-reverse, Airfoil Carbon sideplates, EVA Tech knobs on the handle, and weighs in at 5.1 ounces.</p>
13 Fishing
Concept KP
This is the Ferrari of 13’s line. It’s loaded with Japanese NTN Dead Stop anti-reverse, Airfoil Carbon sideplates, EVA Tech knobs on the handle, and weighs in at 5.1 ounces.
<p>Japan Import Tackle</p>
<p>Gan Craft G Blood</p>
<p>This is a line created specifically to maximize the performance of big swimbaits. The custom grey finish reduces underwater reflection. Its 100 percent fluorocarbon offers maximum strength and abrasion resistance. And it’s low stretch and high density support the four primary actions of big swimbaits: retrieve, sink, stay and flow.</p>
Japan Import Tackle
Gan Craft G Blood
This is a line created specifically to maximize the performance of big swimbaits. The custom grey finish reduces underwater reflection. Its 100 percent fluorocarbon offers maximum strength and abrasion resistance. And it’s low stretch and high density support the four primary actions of big swimbaits: retrieve, sink, stay and flow.
<p>P-Line</p>
<p>XTCB 8 Braid</p>
<p>By using 8 strands of fiber during the braiding process, P-Line has made a braid that is extremely tight and compact. The benefit to the angler is a smooth finish that retains its round shape.</p>
P-Line
XTCB 8 Braid
By using 8 strands of fiber during the braiding process, P-Line has made a braid that is extremely tight and compact. The benefit to the angler is a smooth finish that retains its round shape.
<p>P-Line</p>
<p>XTCB Braid with Teflon</p>
<p>By incorporating DuPont’s Teflon Surface Protector, P-Line has created a braided line with more abrasion resistance that flows through the guides with less friction.</p>
P-Line
XTCB Braid with Teflon
By incorporating DuPont’s Teflon Surface Protector, P-Line has created a braided line with more abrasion resistance that flows through the guides with less friction.
<p>Balsax</p>
<p>Nano</p>
<p>This West German company produces co-polymer sinking lines that it says are 30-50 percent thinner than lines produced in other countries, while maintaining it’s strength. Balsax produces over 20 different lines for the European market and are unveiling a handful in the U.S.</p>
Balsax
Nano
This West German company produces co-polymer sinking lines that it says are 30-50 percent thinner than lines produced in other countries, while maintaining it’s strength. Balsax produces over 20 different lines for the European market and are unveiling a handful in the U.S.
<p>Balsax</p>
<p>White Peacock Fluorocarbon</p>
<p>White Peacock is 100 percent fluorocarbon line, fast sinking, durable and invisible in the water. It claims to be 50 percent thinner than ordinary lines.</p>
Balsax
White Peacock Fluorocarbon
White Peacock is 100 percent fluorocarbon line, fast sinking, durable and invisible in the water. It claims to be 50 percent thinner than ordinary lines.
<p>Toro Tamer</p>
<p>Color Code Wind-on Superbraid</p>
<p>This braided line comes in four different colors, a different color for the four different pound test lines they carry, 60, 80, 100 and 130. Which makes it easy to differentiate the different lines in your tackle box.</p>
Toro Tamer
Color Code Wind-on Superbraid
This braided line comes in four different colors, a different color for the four different pound test lines they carry, 60, 80, 100 and 130. Which makes it easy to differentiate the different lines in your tackle box.
<p>Tuf-Line</p>
<p>Tournament 8 </p>
<p>This  company is touting a nano coating on top of an 8-carrier construction for a very smooth and quiet braid.</p>
Tuf-Line
Tournament 8
This company is touting a nano coating on top of an 8-carrier construction for a very smooth and quiet braid.
<p>Huk</p>
<p>Icon T gray camo</p>
<p>Huk’s Icon T is built with moisture wiking fabric, a drip dry finish, spf protection. It’s perfect for bass fisherman because the shirt is built to make sure it doesn’t pull when casting which prevents wear on shoulders.</p>
Huk
Icon T gray camo
Huk’s Icon T is built with moisture wiking fabric, a drip dry finish, spf protection. It’s perfect for bass fisherman because the shirt is built to make sure it doesn’t pull when casting which prevents wear on shoulders.
<p>Huk</p>
<p>Fowl Weather Gear - Speed Suit</p>
<p>The Huk Speed Suit is 100 percent waterproof with heat dumping technology, high vis patching and velco lockdowns on the wrists. Designed for bass anglers and offshore fisherman, the Speed Suit is extremely durable and lightweight.</p>
Huk
Fowl Weather Gear – Speed Suit
The Huk Speed Suit is 100 percent waterproof with heat dumping technology, high vis patching and velco lockdowns on the wrists. Designed for bass anglers and offshore fisherman, the Speed Suit is extremely durable and lightweight.
<p>Huk</p>
<p>Fowl Weather Gear</p>
Huk
Fowl Weather Gear
<p>Huk</p>
<p>Visor</p>
<p>Huk also offers visors and hats in various colors and styles.</p>
Huk
Visor
Huk also offers visors and hats in various colors and styles.
<p>Eagle Claw</p>
<p>Scented Hooks</p>
<p>Scented Snells by Eagle Claw now give you the advantage of fishing with scent, but without the mess. Scent has been proven to increase bites and increase the fun. Now with scented hooks, there is no need to apply aftermarket scents and attractants.</p>
Eagle Claw
Scented Hooks
Scented Snells by Eagle Claw now give you the advantage of fishing with scent, but without the mess. Scent has been proven to increase bites and increase the fun. Now with scented hooks, there is no need to apply aftermarket scents and attractants.
<p>Penetration Hooks</p>
<p>In-line hook</p>
<p>The Penetration Hook keeps the hook more flush to the bait and puts the hook further down into the striking zone for the bait.</p>
Penetration Hooks
In-line hook
The Penetration Hook keeps the hook more flush to the bait and puts the hook further down into the striking zone for the bait.
<p>Orca</p>
<p>SEC cooler</p>
<p>SEC fans, get happy: now you can tote your beverages to the tailgatte in a color-matching cooler that’s made in the USA with a lifetime warranty.</p>
Orca
SEC cooler
SEC fans, get happy: now you can tote your beverages to the tailgatte in a color-matching cooler that’s made in the USA with a lifetime warranty.
<p>Orca</p>
<p>20-quart</p>
<p>This new, smaller size is boat friendly and will be in Ott DeFoe’s Nitro throughout the rest of the Bassmaster Elite Series.</p>
Orca
20-quart
This new, smaller size is boat friendly and will be in Ott DeFoe’s Nitro throughout the rest of the Bassmaster Elite Series.
<p>Fizards.com</p>
<p>Total Extinction</p>
<p>Fizzards is a multi-species fish attractant that attracts every sense a fish has and is excellent for bed fish. A moldable, pliable putty that can be added to any bait. When it activates in the water it puts out millions air bubbles that are infused with pure shad oil. The putty is 100 percent biodegradable.</p>
Fizards.com
Total Extinction
Fizzards is a multi-species fish attractant that attracts every sense a fish has and is excellent for bed fish. A moldable, pliable putty that can be added to any bait. When it activates in the water it puts out millions air bubbles that are infused with pure shad oil. The putty is 100 percent biodegradable.
<p>SkinBait</p>
<p>SkinBait</p>
<p>SkinBait offers 12 reusable skins for the price of one lure. The SkinBait stickers can reapply up to 100 times and they stay intact after each catch.</p>
SkinBait
SkinBait
SkinBait offers 12 reusable skins for the price of one lure. The SkinBait stickers can reapply up to 100 times and they stay intact after each catch.
<p>HullSpeed</p>
<p>Smart Armor</p>
<p>Get a quicker hole shot and better top end with this protective coating for the underside of your boat.</p>
HullSpeed
Smart Armor
Get a quicker hole shot and better top end with this protective coating for the underside of your boat.
<p>Hi Seas</p>
<p>Adjustable Storage Box</p>
<p>The 16 compartment tackle storage box comes with 12 adjustable dividers and is great for travel. Round slides in each compartment makes for easy scooping.</p>
Hi Seas
Adjustable Storage Box
The 16 compartment tackle storage box comes with 12 adjustable dividers and is great for travel. Round slides in each compartment makes for easy scooping.
<p>Hi Seas</p>
<p>Adjustable Storage Box</p>
<p>Hi Seas offers four different size options of their tackle box, meeting the storing, transportation, and organization needs of every angler. Four, two different 12 slot options, and one 22 compartment.</p>
Hi Seas
Adjustable Storage Box
Hi Seas offers four different size options of their tackle box, meeting the storing, transportation, and organization needs of every angler. Four, two different 12 slot options, and one 22 compartment.
<p>Star Brite</p>
<p>Ultimate Xtreme Clean</p>
<p>Need something to clean every surface on your boat? Star brite Xtreme Clean does just that- it attacks dirt and grease on vinyl, fiberglass, plastic, rubber, metal, carpets, and more. </p>
Star Brite
Ultimate Xtreme Clean
Need something to clean every surface on your boat? Star brite Xtreme Clean does just that- it attacks dirt and grease on vinyl, fiberglass, plastic, rubber, metal, carpets, and more.