Russ Lane might be the most underrated crankbait fisherman on the Bassmaster Elite Series. He's so well respected with a crankbait that Spro turned over the design board to Lane and allowed him to create his own line of crankbaits, the Fat Papa series. Lane says that the crankbait bite is heating up as the water cools down. "I like throwing shallow-running crankbaits in tournaments because they really up your odds of getting a bite," he says. "You can cover a lot more water with them than by flipping or dragging something. Plus, this time of year the bass are eating shad, and there's nothing that's more shad-looking than these crankbaits."