Inside look at ICAST 2014

There's so much to see on the floor of the world's largest sportfishing tradeshow, the B.A.S.S. staffers offer a behind-the-scenes look.

Check out the world’s largest sportfishing trade show with B.A.S.S.’s Associate Art Director Laurie Tisdale.
Check out the world’s largest sportfishing trade show with B.A.S.S.’s Associate Art Director Laurie Tisdale.
Tisdale grabs Aaron Martens for a quick photo before he can finish his morning coffee.
Tisdale grabs Aaron Martens for a quick photo before he can finish his morning coffee.
Martens gives a quick explanation of several new Megabass lures.
Martens gives a quick explanation of several new Megabass lures.
Megabass has a lot of new rods on display!
Megabass has a lot of new rods on display!
Easily the tallest product at ICAST, the Bote Paddle Boards are hard to miss.
Easily the tallest product at ICAST, the Bote Paddle Boards are hard to miss.
Pelican is offering a case made just for your GoPro.
Pelican is offering a case made just for your GoPro.
On the apparel front, Tisdale and Gerald Swindle sport the new Huk dry fit attire perfect for wearing out on the water.
On the apparel front, Tisdale and Gerald Swindle sport the new Huk dry fit attire perfect for wearing out on the water.
The lure test tank at the Gene Larew booth is positively glowing.
The lure test tank at the Gene Larew booth is positively glowing.
For a Southern fisherman, the Heybo T-shirt line brings great art and bright colors to the show.
For a Southern fisherman, the Heybo T-shirt line brings great art and bright colors to the show.
Torica Whitty shares her fashionable lure earrings with Tisdale.
Torica Whitty shares her fashionable lure earrings with Tisdale.
A new dry storage box makes its debut on the market. The Snow Lizard Sixtreme Case keeps your phone completely waterproof, offers extended battery life, a solar charger, and also easy maneuverability.
A new dry storage box makes its debut on the market. The Snow Lizard Sixtreme Case keeps your phone completely waterproof, offers extended battery life, a solar charger, and also easy maneuverability.
Turtle Fur offers a range of products to help block the sun. With 50 + SPF, the Turtle Fur headwear line offers protection for anglers on the water all day.
Turtle Fur offers a range of products to help block the sun. With 50 + SPF, the Turtle Fur headwear line offers protection for anglers on the water all day.
For a mother of two, finding fun and interesting tools to get kids interested in fishing is terrific.
For a mother of two, finding fun and interesting tools to get kids interested in fishing is terrific.
Strike King Lure Company debuts a new line of women’s sunglasses. Tisdale and B.A.S.S. Communications Manager Helen Northcutt are happy to try them on.
Strike King Lure Company debuts a new line of women’s sunglasses. Tisdale and B.A.S.S. Communications Manager Helen Northcutt are happy to try them on.
Darren Jacobsen of Strike King explains the features of all the new shades.
Darren Jacobsen of Strike King explains the features of all the new shades.
The first Yeti soft-side cooler is now ready and on the market. The flexible cooler is completely waterproof.
The first Yeti soft-side cooler is now ready and on the market. The flexible cooler is completely waterproof.
When she’s not roaming the floor, Tisdale shoots new products in her photo studio at the B.A.S.S. booth.
When she’s not roaming the floor, Tisdale shoots new products in her photo studio at the B.A.S.S. booth.