BIRMINGHAM, Ala. — Evan Williams Bourbon, which for several years has sponsored at least one Bassmaster Elite Series event a season, is following suit in 2014.
The Evan Williams Bourbon Bassmaster Elite at Toledo Bend will take place May 1-4 in Louisiana out of the town of Many in Sabine Parish.
Most recently, Evan Williams Bourbon had title sponsorship of the 2011, 2012 and 2013 All-Star Championships, the 2013 Showdown, and the 2011 Carolina Clash. Evan Williams Bourbon is also a 2014 Premier Level sponsor of the entire Bassmaster lineup of tournaments.
“We are looking forward to continuing our deep relationship with the Bassmaster Elite Series as the title sponsor of the Toledo Bend event,” said Chris Ratterman, associate brand manager.
“We invite Bassmaster fans and bourbon drinkers at the site to take advantage of a great opportunity to taste the Evan Williams products.”
Adults can head toward the huge inflatable bourbon bottle at the Toledo Bend event to learn more about the company’s offerings, and enjoy tasting one of the many Evan Williams flavors.
“We are proud to have Evan Williams Bourbon as an event sponsor once again,” said Bruce Akin, CEO of B.A.S.S., which owns Bassmaster events. “Their continuing commitment to the fishing market, and especially to Bassmaster events, shows they have made market inroads through their site activation and involvement. We expect that trend to gain momentum in 2014 as Elite Series fan attendance and viewership grows.”
The fourth competition of the season for the 108-pro Elite Series field, the Toledo Bend stop marks a return to the fishery first visited by the Elite Series in 2011 and 2012. Dean Rojas won the first year and Brent Chapman in 2012; both accepted their trophies in front of big crowds at the weigh-in site, Cypress Bend Park.
As members of Team Evan Williams, Elite pros Hank Cherry and John Crews will represent the brand as they and the others in the field compete on Toledo Bend for a first prize of $100,000 and an instant qualification for the 2015 Bassmaster Classic.
Named after Kentucky’s First Commercial Distiller of 1783, Evan Williams Bourbon — at an average national retail price of $13.99 for the 750ml size — is a two-time “Best Buy Whiskey of the Year” from Whisky Advocate magazine and a Gold Medalist at the San Francisco World Spirits Competition. It is produced according to a traditional 200-year-old recipe by Heaven Hill’s father and son Master Distillers, Parker and Craig Beam.
The new Evan Williams Bourbon Experience opened last fall in Louisville, Ky. Featuring an immersive visitor experience that takes guests back to Evan Williams’ distillery on the banks of the Ohio, which was established more than 200 years ago just across Louisville’s Main Street from where the facility is located, the Evan Williams Bourbon Experience includes an artisanal distillery and guided tours and tastings.