Rapala’s new Rippin’ Rap lipless crankbait.
It creates a commotion and (hopefully) entices a reaction strike or two.
It’s different than any other lipless crankbait because of its deep belly and thin sides, which makes it flutter as it falls.
Like most lipless crankbaits, these are useful for pulling over and through grass, hopping off of shell bars, and crashing through rocks. Lipless crankbaits are some of the most versatile baits there are, and can make bass fishing easy.
The Rippin’ Rap has a rounded body, textured scales and gills and deep-set 3D holographic eyes. It’s also got a textured fin. The sound comes from a gang of BBs inside the body, so it rattles rather than clacks. Plus, 12 colors and 3 sizes are available and each Rippin’ Rap is armed with sticky-sharp VMC hooks.
Rapala has set the retail price at $6.99.