New Curado line unveiled

Curado I to be unveiled at Bassmaster Classic Outdoor Expo

IRVINE, Calif. — As interest and anticipation spreads on fishing web site forums and bulletin boards, not only coast-to-coast but also worldwide, Shimano confirms the impending introduction of an entire new series of Curado baitcasting reels, announces Bob Mahoney with Team Shimano. “We’ll unveil the new Curado I series reels officially on Friday, February 21 at the Classic Outdoor Expo in Birmingham, Alabama,” Mahoney said, “and on that same Friday, select tackle shops in both the U.S. and Canada will also have a limited supply of reels available.”

Shimano product development and sales staffers have been on a clandestine tour of key tackle dealers throughout the country since early January – with a special emphasis on shops focusing on bass fishing tackle. “Their interest in the new reels has been off-the-chart strong – and as much as we’ve tried to keep info on Curado under wraps until our official launch at the Bassmaster Classic,” Mahoney notes, “certain details about the new reels have filtered out – and of course, that has many anglers buzzing with interest.”

As anglers expect from Shimano, the new Curado reels will feature cutting-edge technology and features, “and we’ll look forward to showing it and telling you more for those attending the Classic Outdoor Expo – and on our web site, Facebook page and through select tackle dealers in a few weeks,” said Mahoney. “With our commitment to this somewhat legendary baitcasing reel series at Shimano, we can assure anglers that will definitely get more with the new Curado I series.”

On February 21, tackle retailers at the Classic Outdoor Expo will have a limited number of Curado reels available, plus the Shimano web site – – lists tackle dealers in the U.S. and Canada carrying Shimano tackle.