Hot Product Press: Rapala Shadow Rap

What is it?

The most anticipated bait of 2015 so far, the Rapala Shadow Rap.

What does it do?

Sure, it looks like a regular jerkbait, but the Shadow Rap shines when you get it in the water. Rapala’s engineers wanted to create the most realistic dying baitfish imitator to hit the lake.

How do I use it?

When, where and how you would a regular jerkbait, but you’ll also want to add a few vigorous pops and pauses in your retrieve to get the most out of the Shadow Rap.

What sets it apart?

The weighting system in the Shadow Rap is placed so that when you have a slack line and twitch it hard, it’ll spin 180 degrees, facing any fish that might be following it. The weights also give it a shimmying, quivering action on the fall akin to a soft stickworm. This thing has action no matter what you do, all with the goal of being the most natural-looking hard jerkbait ever.

For more information:

www.rapala.com