B.A.S.S., LLC Privacy Policy

Table of Contents
The Information We Collect
How We Use the Information
Collection of Information by Third-Party Sites and Sponsors
Privacy Options
Cookies
Our Commitment to Security
How You can Access or Correct Information
Special Note for Parents
Changes to this Notice
How to Contact Us

This is the Privacy Policy for the United States of America, which applies to you if you live outside the European Union or Canada.

Thank you for visiting Bassmaster.com, a site within the network of sites of B.A.S.S. LLC, each of which have adopted this Privacy Notice. Your privacy is important to us. To better protect your privacy, we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used by B.A.S.S. LLC.

The Information We Collect
Through B.A.S.S. websites, you can order publications and products and engage in various activities, like entering contests or sweepstakes, playing games, taking quizzes, voting in polls or otherwise expressing an opinion, subscribing to one of our services, such as newsletters, or participating in one of our online forums or communities. Your personally identifiable information may be required to engage in these activities as well as to receive products and services that you may have requested. The types of personally identifiable information that may be collected at these pages and elsewhere include but are not limited to: name, address, gender, e-mail address, telephone number, fax number and credit or debit card information. We may also collect information about your personal or professional interests and use of or opinions about various products, programs and services. For instance, we may ask you to identify your job or number of days you fish to qualify you for new products and services.

At some B.A.S.S. LLC sites and through certain promotions, you can submit information about other people. For example, you might submit a person's name and mailing and/or e-mail address to send a gift or electronic greeting card. The types of personally identifiable information that may be collected about other people at these pages include: recipient's name, address, e-mail address and telephone number.

We may also collect certain non-personally identifiable information when you visit our Web pages or use our applications, such as the type of browser and operating system you are using, your IP address and your Internet service provider, and location-based information.

How We Use the Information
We may use the information you provide about yourself or others to fulfill requests for our publications, products or services, to respond to inquiries about offerings and to offer other products, programs or services that may be of interest. We may combine information we receive with outside records and share such information with third parties to enhance our ability to market to you those products or services that may be of interest to you. We may disclose personally identifiable information to third parties whose practices are not covered by this privacy statement (e.g., other marketers, magazine publishers, retailers, participatory databases and nonprofit organizations) that want to market products or services to you.

When you request a magazine, service or other product, we will forward the information you give us to the publisher or provider for fulfillment. They may contact you with special offers of possible interest.

We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests or sweepstakes, or when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter or to contact you about your account.

If you choose to submit content (e.g., a "letter to our editors" or an online review), we may publish your name, screen name and other information you have provided to us.

The information we collect in connection with our online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs or services.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our publications and websites, and to enable us to customize your Internet experience. We also may use this information to analyze site usage, as well as to offer you products, programs or services.

We will disclose information we maintain when required to do so by law; for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request.

Agents and contractors of B.A.S.S. that have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Notice by, for example, not using the information for any purpose other than to carry out the services they are performing for B.A.S.S. LLC. We may transfer your personally identifiable information to other B.A.S.S. LLC offices for internal management and administrative purposes. Your personal data will be transferred to other B.A.S.S. LLC offices where necessary for the performance or conclusion of our contractual obligations to you or for your benefit. Transfers of personally identifiable information may also be made where necessary for the establishment, exercise or defense of legal claims.

Please note that if B.A.S.S. LLC or any of its subsidiaries or lines of business is sold or otherwise disposed of, including through merger of, consolidation or sale of assets, the relevant customer database, including personally identifiable information we may possess about you, may, in whole or in part, be sold, disposed of, transferred or otherwise disclosed as part of that transaction. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Notice. Inadvertent disclosures may result, for example, when third parties misrepresent their identities in asking the site for access to personally identifiable information about themselves for purposes of correcting possible factual errors in the data.

Privacy Options
If you prefer not to receive traditional mail or other offline promotions from this or any other B.A.S.S. LLC property or any companies not owned by B.A.S.S. LLC (other than messages related to any accounts you have with us), please contact us at online@bassmaster.com.

If you prefer not to receive e-mail marketing from this or any other B.A.S.S. LLC property or any companies not owned by B.A.S.S. LLC (other than messages related to any accounts you may have with us), please click here. B.A.S.S. LLC sites will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

Collection of Information by Third-Party Sites and Sponsors
Some of our sites contain links to other sites whose information practices may be different than ours. You should consult the other sites' privacy notices, as we have no control over information that is submitted to, or collected by, these third parties.

B.A.S.S. LLC sites sometimes may offer contests, sweepstakes, promotions, editorial features or other activities or offerings that are sponsored or co-sponsored by or presented with identified third parties. By virtue of your participation in such activities or offerings, your IP Address and the personally identifiable information that you voluntarily submit may be provided to both the B.A.S.S. LLC site and the third parties. B.A.S.S. LLC has no control over the third parties' use of this information.

B.A.S.S. LLC sites may use reputable third parties to present or serve advertisements, including online behavioral advertisements, that you may see on the Web pages and to conduct research about the advertisements. This privacy notice does not cover any use of information that such third parties may have collected from you (e.g., type of browser, operating system, domain name, day and time of visit, page(s) visited) or the methods used by the third parties to collect that information (e.g., cookies, Web beacons and clear gifs). For more information on the use of such third parties, please click here.

Cookies
To enhance your online experience we use cookies. Cookies are text files we place in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at one of our sites. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand Internet usage and to improve our content, offerings and advertisements. For example, we may use cookies to personalize your experience at our Web pages (e.g., to recognize you by name when you return to our site), save your password in password-protected areas and enable you to use shopping carts on our sites. We also may use cookies to offer you products, programs or services. Similarly, as part of an arrangement with our business partners (including, those who present or serve the advertisements that you see on our web pages) we may also access cookies placed by others and allow others to access certain cookies placed by us.

We may also use small pieces of code such as "Web beacons" or "clear gifs" to collect anonymous and aggregate advertising metrics, such as counting page views, promotion views or advertising responses. These "Web beacons" may be used to deliver cookies that conform to our cookie policy. If you do not want cookies, most Web browsers include an option that allows you to not accept them. However, if you set your browser to refuse cookies, some portions of our site may not function effectively.

Our Commitment to Security
We have put in place appropriate physical, electronic and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect.

How You can Access or Correct Information
To inquire about personally identifiable information that this B.A.S.S. LLC site has collected about you, or how to correct factual errors in such information, please e-mail us at online@bassmaster.com.

Special Note for Parents
The site you are visiting is one of the B.A.S.S. LLC general audience sites and is not intended for use by children. For more information about our online privacy practices for children's sites, consult the privacy notice at the children's site in which you are interested.

Changes to this Notice
This Notice may be changed by B.A.S.S. LLC. The revised Notice will be posted to this page so that you are aware of the information we collect, how we use it and under what circumstances we may disclose it.

How to Contact Us
If you have any questions or concerns about the B.A.S.S. LLC. Privacy Notice or its implementation please contact us via emailing us at online@bassmaster.com.

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