Power-Pole Widens Scope Of Bassmaster Sponsorship For The 2013 Season

BIRMINGHAM, Ala. — For the third consecutive year, JL Marine Systems, manufacturers of the Power-Pole brand shallow water anchors, will partner in 2013 with B.A.S.S. LLC as a strong supporter of the Bassmaster Tournament Trail.

Power-Pole will continue in 2013 as an official Supporting Sponsor of the Bassmaster Elite Series and the Bass Pro Shops Bassmaster Opens Series. For the first time, Power-Pole will be an official Supporting Sponsor of B.A.S.S. Nation events and the Carhartt College B.A.S.S. Series.

The Tampa, Fla., company also will be the Presenting Sponsor of the June 20-23 Bassmaster Elite Series event out of La Crosse, Wis. The Mississippi River Rumble Presented by Power-Pole will be the sixth tournament of the regular Elite season.

“We’re excited about expanding our relationship with B.A.S.S. in 2013 to include B.A.S.S. Nation and College B.A.S.S. events, as well as being the Presenting Sponsor in La Crosse,” said Robert Shamblin, vice president of JL Marine Systems.

Power-Pole will offer its Captains Cash contingency program in the Bassmaster Opens Series, as well as in the Bassmaster Elite Series. At Elite events, the highest-finishing pro registered for the program will earn a bonus of $1,000. At each of the nine Opens events in 2013, the highest-finishing angler registered for the Captains Cash program will receive a $500 bonus.

“Power-Pole has been an important partner of B.A.S.S. for the past several years. We are extremely proud of the success Power-Pole has enjoyed since entering the freshwater market and look forward to doing our part to continue that growth,” said B.A.S.S. CEO Bruce Akin.

When Power-Pole introduced its shallow-water anchoring system to the bass market in 2006, the only bass anglers familiar with the product were those who had noticed the name in the saltwater market. The Power-Pole name now can claim instant recognition among bass anglers who value how the device quietly and steadily positions a bass boat in shallow water. For the past three seasons, almost all Bassmaster Elite Series anglers have had Power-Pole systems installed on their rigs. Power-Pole was the title sponsor of Elite pro Chris Lane even before he won the 2012 Bassmaster Classic.

Power-Pole is available in five types of units: the Sportsman, Sportsman II, Pro Series II, Signature Series and the newest, the Blade, made in two versions for 8-foot and 10-foot depth capabilities.

Other recent advancements include the C-Monster Control System, an Android app that offers customized performance options like speed, synchronization and bottom sensing. Another new item is the Drift Paddle, made to be attached to an existing Power-Pole installation. For drift fishing in windy, rough conditions in deeper water, the new accessory controls drift speed and boat angle. The Drift Paddle won the Best Boating Accessory Award at the 2012 ICAST trade show.

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