The Mad Hueys, a global fishing lifestyle brand, is proud to announce the naming sponsorship of professional bass angler Carl Jocumsen. In 2014, Jocumsen had his best year of his career and secured his spot on the Bassmaster Elite Series for 2015, making history as the first ever Australian to compete against the best bass anglers in the world.
Jocumsen started fishing bass events in Australia when he was old enough to do so. At the age of 16, his mother would drive him to the lake to launch his boat and compete as a pro. He won his first event before he had a driver’s license. Since, he has dominated the Australian bass tournament scene, becoming Australia’s No. 1 ranked bass angler from 2005 through 2010.
Jocumsen got a taste of American bass fishing when he won a trip to fish the U.S. Open as a co-angler in 2009. His Australian-bred skills stood him in good stead and a second-place finish gave him the confidence to dream about stepping onto the global Bassmaster stage. Now that dream has come true as Jocumsen sets out to take on the best in the world in this year’s Elite Series.
I’ve never been so fired up to represent a company like The Mad Hueys,” said Jocumsen. “With its core base built in Australia where my life roots originated from, the company’s motto ‘Let Us Live’ is something I’ve stood by my whole life. Showing the world that fishing is fun, cool and exciting is what The Hueys and I live by.
“Having The Mad Hueys’ support in 2015 is going to make for one exciting year ahead!”
Along with his other sponsors, The Mad Hueys will act as foundational support brand to Carl’s quest to best of the Elite Series.
“The Mad Hueys is a brand all about living life to the fullest, and Carl is a true representative of just that,” said PJ Connell, The Mad Hueys USA general manager. “He’s a hard-core professional with the skills and passion to win but at the same time doing it all with a positive outlook. That’s a Mad Huey and that’s why we’re pumped to be backing him on the Bassmaster Elite Series.”
The brand is also pleased to announce a fresh, new bass apparel lifestyle collection designed with Jocumsen. Fans can find new bass designs on product categories such as headwear, shirts, board shorts and accessories dropping every month at www.themadhueys.com.