BIRMINGHAM, Ala. — Huk, the new performance fishing apparel company, selected what promises to be the hottest Bassmaster Elite Series event of the year — the Aug. 13-16 tournament out of Cecil County, Md. — as the showcase for its coolest clothing for hot weather.
The Huk Performance Fishing Bassmaster Elite at Chesapeake Bay is the seventh of nine events in 2015 in the prestigious Elite Series. Competing for the $100,000 first prize are 112 of the country’s best professional anglers, including some of the biggest names in sportfishing.
“Huk Performance Fishing is extremely excited to be the title sponsor of the Bassmaster Elite Series at Chesapeake Bay,” said Ben Verner, Huk president.
“The opportunity for our brand within the bass fishing community is incredible, and we are proud to be able to offer anglers a competitive advantage, with the function and durability of our gear, as well as technical designs geared directly to help them perform at their best on the water.”
Huk Performance Fishing apparel shirts focus on sun protection with stain release properties and anti-microbial technology fabric. Added mesh at the lower back of the shirts keeps anglers cool and comfortable. The shirts are designed to allow a full range of motion for making casts at any angle. A full lineup of long- and short-sleeve fishing shirts is among the choices of performance clothing available.
“We welcome Huk as the title sponsor of one of our exciting Bassmaster Elite Series tournaments,” said Bruce Akin, B.A.S.S. CEO. “The Huk Performance Fishing Bassmaster Elite at Chesapeake Bay is a great platform for introducing comfortable, functional and attractive Huk gear to the performance-minded bass fishing consumer.”
Huk became a supporting sponsor of Bassmaster events in December 2014 and introduced their technical fishing clothing to anglers at the 2015 GEICO Bassmaster Classic presented by GoPro in Greenville, S.C.