ABT Lure Co. of Ahwahnee, Calif., has re-signed Grant Goldbeck with a multiyear contract.
“Grant Goldbeck is a perfect fit with our company,” said Allen Borden, president of ABT. “Grant has been with us for four years now and has really helped in letting us know what is needed around the country to help catch fish on every body of water. I think at this point, you can call us family.”
The renewal of the Bassmaster Elite Series pro’s sponsorship came at the same time as an announcement of a new ABT bait series named The Next Generation. It includes the Banshee swimbait, the X-2 crankbait and a jointed topwater.
“I am really looking forward to applying the new lineup of baits on the Tour. I have not fished a swimbait, crankbait or topwater that I have this much confidence in,” Goldbeck said.