Berkley Experience Trailer kicks off 2014

Experience the new and exciting things Berkley Experience Trailers brings this year at the GEICO Bassmaster Classic and select Bassmaster Elite Series tournaments.

COLUMBIA, S.C. — Each year the Berkley Experience Trailer continues to bring new and exciting things to consumers. This year is no different, redesigning the entire trailer for a better experience all around. In its 9th consecutive year, the Berkley Experience kicked off the season in Bristol, Tenn. on February 6-8.

Initially, consumers will notice the difference with a brand new wrap on the exterior and a completely redesigned interior. Once inside the trailer, kids and adults can experience the rich history of Berkley. Onlookers can also examine, for the first time, a look inside the Berkley labs in Spirit Lake, Iowa. It's here where many of the innovative products we use today were first painstakingly research and studied.

There is also a timeline of key products, an updated fish biology section and all new educational videos on Berkley products. The walk through will also display how the products were developed from the ground up.

Four highly trained Berkley professionals are on hand to provide more in depth knowledge on products, knot tying, line selection and how to select the best baits to Catch More Fish.

"We are extremely excited about the upgrades to the Trailer and the experiences that anglers of all skill levels will have this year," said Andrew Marks, Berkley Marketing Director. "Our Experience Trailer team is ready to answer your questions and help anglers of all ages and skill levels learn about fishing, our passion and our company's heritage".

We have many new stops this year including four B.A.S.S. Elite tournament locations. You will be able to follow the trailer on our Facebook page along with our website.

"The Berkley Experience Trailer is such an integral part of our dedication to angler education that we have designed a page on our new website to bring as much of the trailer experience as we can into homes internationally," said Chris Hockley, Berkley Brand Marketing Manager. "On the page, visitors see photos, trailer videos, fun facts and much more."

For more information about the Berkley Experience Trailer visit www.berkley-fishing.com/experience.

The current list of stops includes:

2/6-2/8: Watson Marine, Bristol, TN

2/14-2/16: Vans, Cullman, AL

2/21-2/23: Bassmaster Classic, Birmingham, AL

2/28-3/2: Bass Pro Shops, Savannah, GA

3/7-3/9: Bass Pro Shops, Port St. Lucie, FL

3/14-3/16: Bass Pro Shops, Palm Bay, FL

3/21-3/23: B.A.S.S. Elite, Palatka, FL

3/27-3/29: Rogers, Liberty, MO

4/11-4/13: Cabela's, Rogers, MN

4/17-4/19: DNR, Kalamazoo, MI

4/25-4/27: Scheels, Sioux Falls, SD

5/1-5/3: Scheels, Fargo. ND

5/8-5/10: Scheels, Bismarck, ND

5/29-5/31: Scheels, Minot, ND

6/5-6/7: Denny Dennis, Fenton, MO

6/13-6/15: B.A.S.S. Elite, Dayton, TN

6/19-6/21: Scenic Sports, Willston, ND

6/27-6/29: Black Sheep, Couer D'Alene, ID

7/11-7/13: Ranch & Home, Kennewick, WA

7/18-7/20: Sunbirds, Chehalis, WA

7/25-7/27: Sportco, Fife, WA

8/8-8/10: B.A.S.S. Elite, Philadelphia, PA

8/15-8/17: Bass Pro Shops, Finger Lake, NY

8/22-8/24: B.A.S.S. Elite, Ithaca, NY

10/17-10/19: Berkley Big Bass Challenge, Lake Fork, TX

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz®and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare®and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®,Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.

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