The Alabama Bass Trail (ABT) received the state’s Tourism Partnership Award on Aug. 19 at a ceremony in Huntsville hosted by the Alabama Department of Tourism.
Criteria for the award include outstanding efforts by two or more businesses, organizations, attractions, events and/or individuals to combine their resources in creative, innovative and/or cost-effective ways to promote tourism in Alabama; quality and effectiveness of marketing efforts; and enhancement of local, regional or state image as a tourism destination.
By acting as a marketing arm for 11 lakes and rivers across the state, the ABT, headquartered in Decatur, was determined to have met the criteria admirably for the past year.
“This was really a salute to the communities that work so hard to recruit anglers to our state and welcome them with open arms,” said Kay Donaldson, program director of the Alabama Bass Trail. “I am blessed to be the one leading the effort but certainly don't claim to do any of it alone.”
ABT was created to promote recreational and competitive bass fishing — both valuable economic drivers — on key reservoirs and rivers throughout the state. Details on the trail are available at www.alabamabasstrail.org.