While B.A.S.S. is a tournament and membership organization, it has evolved into a powerful multimedia brand. B.A.S.S. publishes a number of magazines for anglers, including the number one "how-to" publication on bass fishing — Bassmaster Magazine. B.A.S.S. also publishes B.A.S.S. Times. In addition, Bassmaster.com provides up-to-the-minute sporting news and content including Bassmaster Elite Series tournament coverage. With a devotion to new technologies, Bassmaster.com offers live content — including underwater bass fishing cameras and live on-the-water tournament action — in addition to journalistic staples such as photo galleries, analysis and insight.
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