2013 Elite Series Diet Mountain Dew Mississippi River Rumble presented by Power-Pole
Mississippi River - La Crosse, WI, Jun 20 - 23, 2013

The science of Spirit Lake, Iowa

9:44 pm CDT, Jun 19, 2013 | By Jim Sexton

Today, on the way to the Elite tourney in La Crosse, Wisc., I got to visit Pure Fishing's operation in Spirit Lake, Iowa. This is a legendary facility where they do research and production for their brands, such as Berkley. Two things I was very impressed with: 1) there's a tremendous amount of science behind their products, and 2) it was exciting to see fishing gear being made in America, using innovative manufacturing processes. More to come on this story in the weeks ahead!

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