Gear

2018 Bassmaster Holiday Gift Guide

We’ve assembled one of the greatest Christmas lists known to man. This year’s comprehensive Holiday Gift Guide will help you be confident that no stone was left unturned to fulfill the dreams of every angler on your list.
Photo: We’ve assembled one of the greatest Christmas lists known to man. This year’s comprehensive Holiday Gift Guide will help you be confident that no stone was left unturned to fulfill the dreams of every angler on your list. - We’ve assembled one of the greatest Christmas lists known to man. This year’s comprehensive Holiday Gift Guide will help you be confident that no stone was left unturned to fulfill the dreams of every angler on your list.
<p><b>Berkley Choppo, $9.99</b></p> Whether you are a weekend warrior or a seasoned pro, this easy to use topwater lure is designed to deliver explosive topwater action. The durable tail propeller on the Choppo won’t melt in your tackle box, and the enhanced surface area provides more sound and spray.  Equipped with sharp Fusion19 hooks. <br> <a href=
Berkley Choppo, $9.99 Whether you are a weekend warrior or a seasoned pro, this easy to use topwater lure is designed to deliver explosive topwater action. The durable tail propeller on the Choppo won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. Equipped with sharp Fusion19 hooks. Buy Now
<p><b>Rapala RipStop 12, $10.99</b></p> The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to rest, then ever so slightly lifts its head with a super slow rise. Fish it like a swimbait or a jerkbait, there is no wrong way. Now in a larger size with three treble hooks, the bass are in trouble!<br> <a href=
Rapala RipStop 12, $10.99 The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to rest, then ever so slightly lifts its head with a super slow rise. Fish it like a swimbait or a jerkbait, there is no wrong way. Now in a larger size with three treble hooks, the bass are in trouble!Buy Now
<p><b>Terminator Shudder Bait, $6.99</b></p> The Shudder Bait has a custom designed swimming lip, combined with a lower positioned head to create an erratic, hard-pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. The lifelike interchangeable silicone skirts in multiple baitfish patterns allow you to perfectly match any situation, and the premium VMC hook and snap ensures you land ‘em all. The action of this bait is almost that of a Colorado bladed spinnerbait and has become a go-to presentation when faced with dirty water. Available in nine colors and in 3/8- and 1/2-ounce.<br> <a href=
Terminator Shudder Bait, $6.99 The Shudder Bait has a custom designed swimming lip, combined with a lower positioned head to create an erratic, hard-pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. The lifelike interchangeable silicone skirts in multiple baitfish patterns allow you to perfectly match any situation, and the premium VMC hook and snap ensures you land ‘em all. The action of this bait is almost that of a Colorado bladed spinnerbait and has become a go-to presentation when faced with dirty water. Available in nine colors and in 3/8- and 1/2-ounce.Buy Now
<p><b>VMC Tokyo Rig, $3.99</b></p> This rig is going to be responsible for a lot of tournament wins in the near future! Taking the effectiveness of a drop shot and coupling that with the power of a Texas rig and you have the Tokyo rig. With premium components including a one-piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm, maximizing the rig’s action. A Heavy-duty wide gap forged hook for maximum strength with a 3-degree offset point for increased hooking rate and a 2.5-inch stainless steel dropper arm for customized rigging. Insert your preferred weight on the shaft then bend the end of the shaft with pliers to secure weight on the dropper arm. Flip, punch, pitch or cast this rig anywhere and everywhere you would fish a traditional Texas rig or jig and show the fish a presentation they’ve never seen. Two rigs per package in sizes 2/0-5/0.<br> <a href=
VMC Tokyo Rig, $3.99 This rig is going to be responsible for a lot of tournament wins in the near future! Taking the effectiveness of a drop shot and coupling that with the power of a Texas rig and you have the Tokyo rig. With premium components including a one-piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm, maximizing the rig’s action. A Heavy-duty wide gap forged hook for maximum strength with a 3-degree offset point for increased hooking rate and a 2.5-inch stainless steel dropper arm for customized rigging. Insert your preferred weight on the shaft then bend the end of the shaft with pliers to secure weight on the dropper arm. Flip, punch, pitch or cast this rig anywhere and everywhere you would fish a traditional Texas rig or jig and show the fish a presentation they’ve never seen. Two rigs per package in sizes 2/0-5/0.Buy Now
<p><b>Strike King KVD 1.5 Deep, $7.49</b></p> After years and many versions of prototypes, Strike King is excited to introduce the all-new KVD 1.5 Deep. The bait has evolved into four other sizes that are also winning options. But KVD has secretly been working behind the scenes for the past few years on a new 1.5 project. The new KVD 1.5 Deep is available in 25 of Kevin’s favorite fish-catching colors and will be available at better fishing tackle retailers everywhere.<br> <a href=
Strike King KVD 1.5 Deep, $7.49 After years and many versions of prototypes, Strike King is excited to introduce the all-new KVD 1.5 Deep. The bait has evolved into four other sizes that are also winning options. But KVD has secretly been working behind the scenes for the past few years on a new 1.5 project. The new KVD 1.5 Deep is available in 25 of Kevin’s favorite fish-catching colors and will be available at better fishing tackle retailers everywhere.Buy Now
<p><b>LiveTarget BaitBall Spinner Rig, $13.49 - $15.49</b></p> The BaitBall Spinner Rig is a multi-wire lure that incorporates “teaser” fish on three arms, a single spin blade for flash in the center, and a specially designed “target” fish armed with a single, sturdy black nickel hook. Think spinnerbait, yet better.  Think Alabama Rig, but refined and castable.  Think about penetrating dense hard cover like brush piles and blow-downs.  Think about improving some of your all-time favorite lures and incorporating them into one design.<br> <a href=
LiveTarget BaitBall Spinner Rig, $13.49 - $15.49 The BaitBall Spinner Rig is a multi-wire lure that incorporates “teaser” fish on three arms, a single spin blade for flash in the center, and a specially designed “target” fish armed with a single, sturdy black nickel hook. Think spinnerbait, yet better. Think Alabama Rig, but refined and castable. Think about penetrating dense hard cover like brush piles and blow-downs. Think about improving some of your all-time favorite lures and incorporating them into one design.Buy Now
<p><b>Megabass Vision Oneten Silent, $24.99</b></p> Oneten Silent brings deadly stealth to the renowned performance of the Vision Onten jerkbait, unleashing a covert new weapon upon highly-pressured tournament waters. Built for highly-pressured target fish, the Oneten Silent expands the traditional jerkbait bite window with a stealth offering perfectly suited to the toughest conditions and highest demands of tournament anglers. <br> <a href=
Megabass Vision Oneten Silent, $24.99 Oneten Silent brings deadly stealth to the renowned performance of the Vision Onten jerkbait, unleashing a covert new weapon upon highly-pressured tournament waters. Built for highly-pressured target fish, the Oneten Silent expands the traditional jerkbait bite window with a stealth offering perfectly suited to the toughest conditions and highest demands of tournament anglers. More Info
<p><b>Booyah Melee, $6.99</b></p> The Booyah Melee deflects off wood, and other cover with ease due to the uniquely designed head that always strikes cover first which prompts the hook to move up and away from cover. The syncopated loud clacking during the retrieve is also aided by the unique polycarbonate head with an inner lead core that provides a distinct noise far different from any other bladed jig. Add in an extra-long shank hook with a wire plastic keeper and the recipe for yanking bass out of cover is complete. Run it into cover and it comes out unscathed on the other side. This bladed jig will put more bass in your live well when others fail.<br> <a href=
Booyah Melee, $6.99 The Booyah Melee deflects off wood, and other cover with ease due to the uniquely designed head that always strikes cover first which prompts the hook to move up and away from cover. The syncopated loud clacking during the retrieve is also aided by the unique polycarbonate head with an inner lead core that provides a distinct noise far different from any other bladed jig. Add in an extra-long shank hook with a wire plastic keeper and the recipe for yanking bass out of cover is complete. Run it into cover and it comes out unscathed on the other side. This bladed jig will put more bass in your live well when others fail.Buy Now
<p><b>Bandit Rack-It, $6.99</b></p> The Bandit Rack-It is a squarebill crankbait that dives 4 to 6 feet, and is designed for use around rocks or wooden cover thanks to a high deflection rate. A molded-in and shave bill increases the hunting action to an aggressive level. But the sound is the real key. A butyrate body emits a unique sound compared to all the other plastic crankbaits in the water today.<br> <a href=
Bandit Rack-It, $6.99 The Bandit Rack-It is a squarebill crankbait that dives 4 to 6 feet, and is designed for use around rocks or wooden cover thanks to a high deflection rate. A molded-in and shave bill increases the hunting action to an aggressive level. But the sound is the real key. A butyrate body emits a unique sound compared to all the other plastic crankbaits in the water today.Buy Now
<p><b>Z-Man SlingBladeZ, $7.99-$8.99</b></p> Armed with a collection of subtle yet super-intelligent features, the Z-Man SlingBladeZ spinnerbait boasts two primary talents: Deep, palpable vibrations and exceptional lure balance across the full spectrum of retrieve speeds. Riding on the SlingBladeZ’s low-vis LiveWire frame, double willow or tandem willow-Colorado blades are each stamped from custom dies and electroplated with a jeweler-quality finish.<br> <a href=
Z-Man SlingBladeZ, $7.99-$8.99 Armed with a collection of subtle yet super-intelligent features, the Z-Man SlingBladeZ spinnerbait boasts two primary talents: Deep, palpable vibrations and exceptional lure balance across the full spectrum of retrieve speeds. Riding on the SlingBladeZ’s low-vis LiveWire frame, double willow or tandem willow-Colorado blades are each stamped from custom dies and electroplated with a jeweler-quality finish.Buy Now
<p><b>Yum Flash Mob Jr., $13.49</b></p> The Yumbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel. An ultralight version of the Yumbrella Flash Mob, but still with all the features that made Yumbrella the leader in the category.<br> <a href=
Yum Flash Mob Jr., $13.49 The Yumbrella Flash Mob Jr. features super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel. An ultralight version of the Yumbrella Flash Mob, but still with all the features that made Yumbrella the leader in the category.Buy Now
<p><p>Do-It Molds Freestyle Jig, $52.50</b></p> Do-It’s new six-cavity Freestyle Jig Mold is built on a 90-degree aberdeen frame and teamed up with Do-It’s WB400 wire keeper to hold plastics tight up against the head. The light-wire hook options, 90-degree line tie, and oversized eye sockets for 2D or 3D stick on lure eyes make the new Freestyle Jig the ultimate finesse jig for fishing minnow like plastics on clean, high pressured bodies of water. This makes for a killer Damiki Rig jig and comes in multiple sizes from 3/16- up to 1/2-ounce making it extremely versatile.  Make your own with Do-It Molds. <br> <a href=
Do-It Molds Freestyle Jig, $52.50 Do-It’s new six-cavity Freestyle Jig Mold is built on a 90-degree aberdeen frame and teamed up with Do-It’s WB400 wire keeper to hold plastics tight up against the head. The light-wire hook options, 90-degree line tie, and oversized eye sockets for 2D or 3D stick on lure eyes make the new Freestyle Jig the ultimate finesse jig for fishing minnow like plastics on clean, high pressured bodies of water. This makes for a killer Damiki Rig jig and comes in multiple sizes from 3/16- up to 1/2-ounce making it extremely versatile. Make your own with Do-It Molds. Buy Now
<p><b>4x4 Jigs Turn N Burn finesse head, $4.49</b></p> The jighead has a custom pin bait keeper and it takes under three seconds to put plastic on straight and true every time. Easy, simple, fast, anyone can do it.<br> <a href=
4x4 Jigs Turn N Burn finesse head, $4.49 The jighead has a custom pin bait keeper and it takes under three seconds to put plastic on straight and true every time. Easy, simple, fast, anyone can do it.More Info
<p><b>Spro RKCrawler MD 55, $10.38</b></p> The RkCrawler MD 55 features all the benefits of the RkCrawler 55, but with a shallower dive angle. This bait will be able to come through the rocks more like a squarebill crankbait deflecting off of the cover drawing more strikes. When the fish are shallower then 7 feet, the RkCrawler MD 55 should be your go-to.<br> <a href=
Spro RKCrawler MD 55, $10.38 The RkCrawler MD 55 features all the benefits of the RkCrawler 55, but with a shallower dive angle. This bait will be able to come through the rocks more like a squarebill crankbait deflecting off of the cover drawing more strikes. When the fish are shallower then 7 feet, the RkCrawler MD 55 should be your go-to.Buy Now
<p><b>Booyah Squelcher, $7.99</b></p> Perfection gets tossed around far too much in the fishing industry, but we believe that the new Booyah Squelcher is sitting atop a plateau in the buzz bait category. The Squelcher features components that provide an action most anglers spend hours tuning on their traditional buzzbaits to achieve. Components such as: Extra-large cupped blade that allows the bait to be fished extra slow, nested rivet for optimum screech, keeled head, and an extra sharp hook with wire plastic keeper to eliminate the need for glue. Painstaking R&D took place to fine tune all of these features present in the Squelcher, and the result is a buzz bait that any hardcore bass angler will be itching to reel across a slick calm surface.<br> <a href=
Booyah Squelcher, $7.99 Perfection gets tossed around far too much in the fishing industry, but we believe that the new Booyah Squelcher is sitting atop a plateau in the buzz bait category. The Squelcher features components that provide an action most anglers spend hours tuning on their traditional buzzbaits to achieve. Components such as: Extra-large cupped blade that allows the bait to be fished extra slow, nested rivet for optimum screech, keeled head, and an extra sharp hook with wire plastic keeper to eliminate the need for glue. Painstaking R&D took place to fine tune all of these features present in the Squelcher, and the result is a buzz bait that any hardcore bass angler will be itching to reel across a slick calm surface.Buy Now
<p><b>Jackall Lures ChopCut, $22.99</b></p> With an asymmetrical prop design to ensure proper rotation and creating different sounds depending on retrieve speed, Jackall’s new ChopCut topwater lure features a front wire with attached swivel. Anglers can cast freely without their line tangling with the prop, plus a swiveling feathered front hook helps prevent bass from spitting the lure. Jackall puts a special coating on both the front and rear treble hooks for easier penetration. The 3 1/4-inch ChopCut topwaters weigh in at 0.8-ounces and are offered in six colors - green frog, black white bone, RT chartreuse gill, bone white, skeleton bone and HL bluegill. <a href=
Jackall Lures ChopCut, $22.99 With an asymmetrical prop design to ensure proper rotation and creating different sounds depending on retrieve speed, Jackall’s new ChopCut topwater lure features a front wire with attached swivel. Anglers can cast freely without their line tangling with the prop, plus a swiveling feathered front hook helps prevent bass from spitting the lure. Jackall puts a special coating on both the front and rear treble hooks for easier penetration. The 3 1/4-inch ChopCut topwaters weigh in at 0.8-ounces and are offered in six colors - green frog, black white bone, RT chartreuse gill, bone white, skeleton bone and HL bluegill. More Info
<p><b>Big Bite Baits Suicide Buzz, $6.99</b></p> Big Bite Baits is adding to its successful Suicide Shad Family with the addition of the Suicide Buzz. The top selling swimbait is now available rigged on a buzzbait body on the new Suicide Buzz.  Rigged with a Suicide Shad it creates the ultimate baitfish profile on the surface.  The blade has the perfect “squeak” and can easily be tuned to “clack” the head for added noise. The Suicide Buzz features a quick rising head, designed to quickly plane to the surface. The head has a double wire keeper to firmly hold the swimbait in place. Head and blade colors perfectly match the swimbait, and each pack comes with a spare bait.<br> <a href=
Big Bite Baits Suicide Buzz, $6.99 Big Bite Baits is adding to its successful Suicide Shad Family with the addition of the Suicide Buzz. The top selling swimbait is now available rigged on a buzzbait body on the new Suicide Buzz. Rigged with a Suicide Shad it creates the ultimate baitfish profile on the surface. The blade has the perfect “squeak” and can easily be tuned to “clack” the head for added noise. The Suicide Buzz features a quick rising head, designed to quickly plane to the surface. The head has a double wire keeper to firmly hold the swimbait in place. Head and blade colors perfectly match the swimbait, and each pack comes with a spare bait.Buy Now
<p><b>Culprit Water Dragon, $5.29</b></p> The Water Dragon is designed to impress. From head to tail and with form, function and many more action-features than a standard lizard. First the head is designed with gills and gill filaments for a new look and extra gliding function on Carolina rigs. The body is filled with detail and contour to make a more realistic presentation, reflecting light in many directions and breaking up the image. A lateral line is also incorporated that can be easily adapted with a marker-style pen for added color along with a large flat spot on the tail.<br> <a href=
Culprit Water Dragon, $5.29 The Water Dragon is designed to impress. From head to tail and with form, function and many more action-features than a standard lizard. First the head is designed with gills and gill filaments for a new look and extra gliding function on Carolina rigs. The body is filled with detail and contour to make a more realistic presentation, reflecting light in many directions and breaking up the image. A lateral line is also incorporated that can be easily adapted with a marker-style pen for added color along with a large flat spot on the tail.Buy Now
<p><b>Do-It Molds Midwest Finesse Rig, $93.75</b></p> Do-It's new Midwest Finesse soft-plastic mold is the perfect complement to Do-It's Midwest Finesse Jig aka, the Ned Rig.  This 2.7-inch finesse soft plastic stands up straight when made with Do-It's Crystal Clear Plastisol and you can pour up to eight at a time in any color combination you would like.  Different actions can also be achieved using Do-It's variety of soft plastic additives available at do-itmolds.com. <br> <a href=
Do-It Molds Midwest Finesse Rig, $93.75 Do-It's new Midwest Finesse soft-plastic mold is the perfect complement to Do-It's Midwest Finesse Jig aka, the Ned Rig. This 2.7-inch finesse soft plastic stands up straight when made with Do-It's Crystal Clear Plastisol and you can pour up to eight at a time in any color combination you would like. Different actions can also be achieved using Do-It's variety of soft plastic additives available at do-itmolds.com. Buy Now
<p><b>Yum Pulse 3.5 Swimbait, $3.99</b></p> The Yum Pulse is a solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action, which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished with any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, Yumbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or on a spinnerbait. <br> <a href=
Yum Pulse 3.5 Swimbait, $3.99 The Yum Pulse is a solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action, which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished with any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, Yumbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or on a spinnerbait. Buy Now
<p><b>Abu Garcia Revo Rocket, $299.95</b></p> The new Abu Garcia Revo Rocket packs a punch when it comes to delivering high speed performance. Featuring 10.1:1 rocket gear ratio, delivering 41 inches of line per turn, the new Revo Rocket gives anglers speed, compact design and power all in one package.  <br> <a href=
Abu Garcia Revo Rocket, $299.95 The new Abu Garcia Revo Rocket packs a punch when it comes to delivering high speed performance. Featuring 10.1:1 rocket gear ratio, delivering 41 inches of line per turn, the new Revo Rocket gives anglers speed, compact design and power all in one package. Buy Now
<p><b>Abu Garcia Revo Ike Signature Baitcasting Reels, $229.95</b></p> Mike Iaconelli, one of the most recognized professional freshwater bass anglers, and Abu Garcia have teamed up to create a unique series of Ike designed products tailored to the avid bass angler. The Abu Garcia Ike Series leverages Iaconelli’s angling expertise to deliver a series of baitcast reels designed with Ike’s unmistakable cosmetics. <br> <a href=
Abu Garcia Revo Ike Signature Baitcasting Reels, $229.95 Mike Iaconelli, one of the most recognized professional freshwater bass anglers, and Abu Garcia have teamed up to create a unique series of Ike designed products tailored to the avid bass angler. The Abu Garcia Ike Series leverages Iaconelli’s angling expertise to deliver a series of baitcast reels designed with Ike’s unmistakable cosmetics. Buy Now
<p><b>Abu Garcia Revo Ike Signature Spinning Reels, $229.95</b></p> Mike Iaconelli, one of the most recognized professional freshwater bass anglers, and Abu Garcia have teamed up to create a unique series of Ike designed products tailored to the avid bass angler. The Abu Garcia Ike Series leverages Iaconelli’s angling expertise to deliver spinning reels designed with Ike’s unmistakable cosmetics. <br> <a href=
Abu Garcia Revo Ike Signature Spinning Reels, $229.95 Mike Iaconelli, one of the most recognized professional freshwater bass anglers, and Abu Garcia have teamed up to create a unique series of Ike designed products tailored to the avid bass angler. The Abu Garcia Ike Series leverages Iaconelli’s angling expertise to deliver spinning reels designed with Ike’s unmistakable cosmetics. Buy Now
<p><b>Shimano Curado DC Baitcaster, $249.99</b></p> The Shimano Curado DC Baitcasting Reel delivers dependable durability and versatility expected from a quality reel. Designed with Digital Control braking technology, this system uses a microcomputer to monitor spool speed up to 1,000 times every second to apply the ideal amount of brake and prevent backlash, while maximizing the distance. Less thumbing and easy casting makes the Shimano Curado DC baitcaster perfect for newer and experienced anglers alike.<br> <a href=
Shimano Curado DC Baitcaster, $249.99 The Shimano Curado DC Baitcasting Reel delivers dependable durability and versatility expected from a quality reel. Designed with Digital Control braking technology, this system uses a microcomputer to monitor spool speed up to 1,000 times every second to apply the ideal amount of brake and prevent backlash, while maximizing the distance. Less thumbing and easy casting makes the Shimano Curado DC baitcaster perfect for newer and experienced anglers alike.Available at DICK'S Sporting Goods
<p><b>Pflueger Patriarch, $199.99</b></p> SMARTretrieve Technology provides better line management with even line lay on the spool. SMARTgear Technology optimizes performance by gaining unmatched precision with gear alignment. Built on a magnesium body and rotor with a titanium mainshaft, the Pflueger Patriarch is light and durable for all day use.<br> <a href=
Pflueger Patriarch, $199.99 SMARTretrieve Technology provides better line management with even line lay on the spool. SMARTgear Technology optimizes performance by gaining unmatched precision with gear alignment. Built on a magnesium body and rotor with a titanium mainshaft, the Pflueger Patriarch is light and durable for all day use.Buy Now
<p><b>Pflueger President, $49.95-$59.95</b></p> Smooth performance at a great value. The President's 10-bearing system delivers smooth performance that will impress over and over again.<br> <a href=
Pflueger President, $49.95-$59.95 Smooth performance at a great value. The President's 10-bearing system delivers smooth performance that will impress over and over again.Buy Now
<p><b>Shimano SLX, $99.99</b></p> SLX is compact, rigid and versatile. At just 6.9 ounces, it is the lightest reel in its class, even with its ultra rigid, durable, all metal HGN Body frame. SLX is over 20 percent more compact than its predecessor, while maintaining the same great line capacity. With three gear ratios to choose from and a long, powerful handle, SLX offers tournament anglers a complete series of reels, that won’t break the bank.<br> <a href=
Shimano SLX, $99.99 SLX is compact, rigid and versatile. At just 6.9 ounces, it is the lightest reel in its class, even with its ultra rigid, durable, all metal HGN Body frame. SLX is over 20 percent more compact than its predecessor, while maintaining the same great line capacity. With three gear ratios to choose from and a long, powerful handle, SLX offers tournament anglers a complete series of reels, that won’t break the bank.Buy Now
<p><b>Daiwa Ballistic LT, $229.99-$249.99</b></p> Daiwa is pleased to announce the introduction of a versatile line of spinning reels well suited for freshwater, inshore and offshore applications. The Ballistic LT series of spinning reels were designed lighter and stronger in a more compact package. The strength of the Zaion housing is an example of the LT design concept of light but tough. At the heart of the reel is a machined A7075 Aircraft Grade Aluminum DIGIGEAR designed for smoothness, strength and durability. The main shaft utilizes the Magseal which prevents water and debris intrusion. The reel is long-casting and extremely smooth employing a 7-Bearing System. With models ranging from 1000 to 6000 size the Ballistic LT line of spinning reels are designed for a wide range of gamefish incorporating many different techniques. The Ballistic LT series of reels is a prime example of Daiwa’s commitment to the LT Concept of modern spinning reel design, smaller, lighter yet stronger. <br> <a href=
Daiwa Ballistic LT, $229.99-$249.99 Daiwa is pleased to announce the introduction of a versatile line of spinning reels well suited for freshwater, inshore and offshore applications. The Ballistic LT series of spinning reels were designed lighter and stronger in a more compact package. The strength of the Zaion housing is an example of the LT design concept of light but tough. At the heart of the reel is a machined A7075 Aircraft Grade Aluminum DIGIGEAR designed for smoothness, strength and durability. The main shaft utilizes the Magseal which prevents water and debris intrusion. The reel is long-casting and extremely smooth employing a 7-Bearing System. With models ranging from 1000 to 6000 size the Ballistic LT line of spinning reels are designed for a wide range of gamefish incorporating many different techniques. The Ballistic LT series of reels is a prime example of Daiwa’s commitment to the LT Concept of modern spinning reel design, smaller, lighter yet stronger. Buy Now
<p><b>Quantum Smoke S3 Spinning Reel, $159.95</b></p> Using Reel Engine Design 2.0 – Quantum’s new Smoke S3 series is the product of a whole new way to build a spinning reel in an all-aluminum uni-body construction, which keeps all the gears and key components in precise alignment for a smoother more durable reel, versus more typical two-part reels. Speaking of gears, Smoke S3 reels feature an all-new asymmetric gear that is forged and machined from high-strength aluminum to allow the gears to mesh better for incredible durability and smoothness.<br> <a href=
Quantum Smoke S3 Spinning Reel, $159.95 Using Reel Engine Design 2.0 – Quantum’s new Smoke S3 series is the product of a whole new way to build a spinning reel in an all-aluminum uni-body construction, which keeps all the gears and key components in precise alignment for a smoother more durable reel, versus more typical two-part reels. Speaking of gears, Smoke S3 reels feature an all-new asymmetric gear that is forged and machined from high-strength aluminum to allow the gears to mesh better for incredible durability and smoothness.Buy Now
<p><b>Quantum Smoke S3 Baitcaster, $169.95</b></p> You don’t build a product this exceptional by going with the flow. So, while most of the fishing industry focuses on smaller reels with tiny spools, Quantum engineered a larger 35.5 mm spool into a very compact frame to provide anglers plenty of line capacity, longer casts, and more inches of line pick-up with every turn of the handle. However, spool size becomes somewhat irrelevant without a top-notch braking system, so Quantum performed a tremendous amount of engineering research to develop a new ACS 4.0 cast control that is lighter in weight which minimizes the amount of energy it takes to get the spool spinning on a cast, along with additional brakes that disengage around 5,000 RPMs to maximize distance. <br> <a href=
Quantum Smoke S3 Baitcaster, $169.95 You don’t build a product this exceptional by going with the flow. So, while most of the fishing industry focuses on smaller reels with tiny spools, Quantum engineered a larger 35.5 mm spool into a very compact frame to provide anglers plenty of line capacity, longer casts, and more inches of line pick-up with every turn of the handle. However, spool size becomes somewhat irrelevant without a top-notch braking system, so Quantum performed a tremendous amount of engineering research to develop a new ACS 4.0 cast control that is lighter in weight which minimizes the amount of energy it takes to get the spool spinning on a cast, along with additional brakes that disengage around 5,000 RPMs to maximize distance. Buy Now
<p><b>Zebco Bullet Reel, $99.95</b></p> Zebco has introduced the fastest version ever of the tangle-free reel they made famous. Appropriately named Bullet – it’s faster than all spincast reels, and even faster than 6.1:1 baitcasting reels, and a size 20 spinning reel. Geared at 5.1:1, Bullet picks up an unprecedented 29.6 inches of line with each revolution of the handle - a handle that’s padded with unique-feeling new GripEm all weather handle knobs. <br> <a href=
Zebco Bullet Reel, $99.95 Zebco has introduced the fastest version ever of the tangle-free reel they made famous. Appropriately named Bullet – it’s faster than all spincast reels, and even faster than 6.1:1 baitcasting reels, and a size 20 spinning reel. Geared at 5.1:1, Bullet picks up an unprecedented 29.6 inches of line with each revolution of the handle - a handle that’s padded with unique-feeling new GripEm all weather handle knobs. Buy Now
<p><b>Zebco Cork 33 Combo, $34.99</b></p> Fishing, pure and simple. The famous easy-casting Zebco 33 spincast is paired with an IM6 graphite construction rod with a natural cork handle. Perfect for going after panfish, catfish and bass at your favorite spot. <br> <a href=
Zebco Cork 33 Combo, $34.99 Fishing, pure and simple. The famous easy-casting Zebco 33 spincast is paired with an IM6 graphite construction rod with a natural cork handle. Perfect for going after panfish, catfish and bass at your favorite spot. Buy Now
<p><b>Lew’s Speed Spool LFS, $99.99</b></p> The Lew’s LFS Speed Spool houses a premium 10-bearing system with stainless steel double-shielded bearings and Zero Reverse one-way clutch. The new P2 Super Pinion bearing supported pinion gear provides precise alignment and solid stability, resulting in a smoother operation and extended gear life. This reel also features a Durable Rulon drag system which provides up to 15 pounds of drag power, as well as an Anodized bowed aluminum 95 mm reel handle with Lew’s custom SoftTouch paddle handle knobs which are ideal for getting fish out of the thickest of cover. The redesigned Lew’s Speed Spool LFS baitcast reel is offered in both right and left handed models and in three different gear ratios: 5.6:1, 6.8:1 and 7.5:1.<br> <a href=
Lew’s Speed Spool LFS, $99.99 The Lew’s LFS Speed Spool houses a premium 10-bearing system with stainless steel double-shielded bearings and Zero Reverse one-way clutch. The new P2 Super Pinion bearing supported pinion gear provides precise alignment and solid stability, resulting in a smoother operation and extended gear life. This reel also features a Durable Rulon drag system which provides up to 15 pounds of drag power, as well as an Anodized bowed aluminum 95 mm reel handle with Lew’s custom SoftTouch paddle handle knobs which are ideal for getting fish out of the thickest of cover. The redesigned Lew’s Speed Spool LFS baitcast reel is offered in both right and left handed models and in three different gear ratios: 5.6:1, 6.8:1 and 7.5:1.Buy Now
<p><b>KastKing Royale Legend Elite Baitcaster, $75.98</b></p> KastKing Royale Legend Elite baitcasters are designed for competition and engineered for the win. Developed by KastKing as the first in a series of tournament ready performance reels for bass fishing in four colors matched to specific gear ratios: 5.3:1, 6.6:1, 7.3:1 and 8.1:1. The Royale Legend Elite is a compact, palm-size baitcaster ergonomically designed for comfort with a smooth side plate and no annoying levers. The Swing-Wing style side cover is easily opened with the Ergo-Twist release switch that always stays attached to the reel. It has 11 double-shielded, stainless-steel bearings throughout the reel and one instant anti-reverse, plus 17.5-pound carbon fiber drag.<br> <a href=
KastKing Royale Legend Elite Baitcaster, $75.98 KastKing Royale Legend Elite baitcasters are designed for competition and engineered for the win. Developed by KastKing as the first in a series of tournament ready performance reels for bass fishing in four colors matched to specific gear ratios: 5.3:1, 6.6:1, 7.3:1 and 8.1:1. The Royale Legend Elite is a compact, palm-size baitcaster ergonomically designed for comfort with a smooth side plate and no annoying levers. The Swing-Wing style side cover is easily opened with the Ergo-Twist release switch that always stays attached to the reel. It has 11 double-shielded, stainless-steel bearings throughout the reel and one instant anti-reverse, plus 17.5-pound carbon fiber drag.Buy Now
<p><b>Abu Garcia Ike Signature Series rods, $149.95</b></p> Fuji reels seats, stainless steel guides and Mike Iaconelli’s unmistakable cosmetics set these rods apart from the competition. With a full assortment of 21 different models, Ike’s Signature Series offers the right rod for every fishing situation.<br> <a href=
Abu Garcia Ike Signature Series rods, $149.95 Fuji reels seats, stainless steel guides and Mike Iaconelli’s unmistakable cosmetics set these rods apart from the competition. With a full assortment of 21 different models, Ike’s Signature Series offers the right rod for every fishing situation.Buy Now
<p><b>Team Lew’s Custom Black Combos (spinning and baitcast), $279.99</b></p> Baitcast: Lew’s Team Lew’s Custom Black Casting Combo pairs two quality components in one versatile package. The graphite blank rod boasts the exclusive Vibration Transfer Ring system that pushes the vibration to your hands so you feel every strike. The aluminum-body reel on the Custom Black Cast Combo delivers exceptional smoothness and reliable performance that will help you secure your trophy fish.</p> Spinning: Lew’s Team Lew’s Custom Black Spinning Combo combines lightweight durability with smooth, high strength components for the ultimate one-two punch. The graphite blank rod boasts the exclusive Vibration Transfer Ring system that pushes the vibration to your hands so you feel every strike. The aluminum-body reel on the Custom Black Spin Combo delivers exceptional smoothness and reliable performance to get you the results you’re after.<br> <a href=
Team Lew’s Custom Black Combos (spinning and baitcast), $279.99 Baitcast: Lew’s Team Lew’s Custom Black Casting Combo pairs two quality components in one versatile package. The graphite blank rod boasts the exclusive Vibration Transfer Ring system that pushes the vibration to your hands so you feel every strike. The aluminum-body reel on the Custom Black Cast Combo delivers exceptional smoothness and reliable performance that will help you secure your trophy fish. Spinning: Lew’s Team Lew’s Custom Black Spinning Combo combines lightweight durability with smooth, high strength components for the ultimate one-two punch. The graphite blank rod boasts the exclusive Vibration Transfer Ring system that pushes the vibration to your hands so you feel every strike. The aluminum-body reel on the Custom Black Spin Combo delivers exceptional smoothness and reliable performance to get you the results you’re after.Available at DICK'S Sporting Goods
<p><b>Fenwick Aetos (casting and baitcast), $199.95</b></p> A good rod adds to the excitement of the fish’s pull. A great rod, like the Fenwick Aetos, creates extraordinary memories of every fish, regardless of size. Fenwick continues to improve upon the standard with numerous upgrades to the popular Aetos family of casting and spinning rods. New features include an X-Veil high modulus blank that gives anglers a more sensitive, strong fishing rod. <br> <a href=
Fenwick Aetos (casting and baitcast), $199.95 A good rod adds to the excitement of the fish’s pull. A great rod, like the Fenwick Aetos, creates extraordinary memories of every fish, regardless of size. Fenwick continues to improve upon the standard with numerous upgrades to the popular Aetos family of casting and spinning rods. New features include an X-Veil high modulus blank that gives anglers a more sensitive, strong fishing rod. Buy Now
<p><b>St. Croix Legend Glass, $240-$260</b></p> All Legend Glass rods feature premium 100-percent linear S-Glass and utilize IPC tooling technology.  In addition to St. Croix’s proprietary IPC tooling, all Legend Glass rods feature Fuji K Series Concept Tangle Free guides with Alconite rings and a Kigan hook-keeper. The LGC610MHM utilizes the Fuji ECS reel seat while the LGC88HM features the Fuji PSS-SD palming reel seat providing the comfort anglers seek while fishing deep diving crankbaits.  Two coats of Flex Coat slow-cure finish provide protection to all critical areas. <br> <a href=
St. Croix Legend Glass, $240-$260 All Legend Glass rods feature premium 100-percent linear S-Glass and utilize IPC tooling technology. In addition to St. Croix’s proprietary IPC tooling, all Legend Glass rods feature Fuji K Series Concept Tangle Free guides with Alconite rings and a Kigan hook-keeper. The LGC610MHM utilizes the Fuji ECS reel seat while the LGC88HM features the Fuji PSS-SD palming reel seat providing the comfort anglers seek while fishing deep diving crankbaits. Two coats of Flex Coat slow-cure finish provide protection to all critical areas. Buy Now
<p><b>St. Croix Mojo Yak Casting, starting at $150</b></p> The rod’s handle was crafted with equal scrutiny. To build the best handle for the job, St. Croix collaborated with Winn, utilizing the company’s superior polymer grip technology. Super tacky, shock absorbent and comfortable, the patented material provides a sure-grip even when wet or cold. And operating at water’s edge, a kayaker’s hands are seldom bone dry.</p> Mojo Yak’s shorter split-grip effortlessly manages fishing inside the kayak’s cockpit. You’ll notice, too, that the butt end is rounded, letting the rod slide across the chest, catching less fabric. <br> <a href=
St. Croix Mojo Yak Casting, starting at $150 The rod’s handle was crafted with equal scrutiny. To build the best handle for the job, St. Croix collaborated with Winn, utilizing the company’s superior polymer grip technology. Super tacky, shock absorbent and comfortable, the patented material provides a sure-grip even when wet or cold. And operating at water’s edge, a kayaker’s hands are seldom bone dry. Mojo Yak’s shorter split-grip effortlessly manages fishing inside the kayak’s cockpit. You’ll notice, too, that the butt end is rounded, letting the rod slide across the chest, catching less fabric. Buy Now
<p><b>St. Croix Bass X, $100-$110</b></p> Bass fisherman have been liberated, now able to cross the threshold into St. Croix ownership for a straight-up hundred bucks – and a little something for the taxman, of course. Not lost in the value-proposition, though, is the supreme technology and performance imbued in Bass X. </p> Bass X combines St. Croix’s legendary, handcrafted quality with purely-premium componentry. The magic begins with St. Croix’s proven SCII graphite blank; not the amalgamation of anonymous carbon fibers found in similarly priced rods. Moreover, the SCII graphite blank gets two baths of Flex Coat finish to add durability and fuel that awesome Bass X mark with extra pop. <br> <a href=
St. Croix Bass X, $100-$110 Bass fisherman have been liberated, now able to cross the threshold into St. Croix ownership for a straight-up hundred bucks – and a little something for the taxman, of course. Not lost in the value-proposition, though, is the supreme technology and performance imbued in Bass X. Bass X combines St. Croix’s legendary, handcrafted quality with purely-premium componentry. The magic begins with St. Croix’s proven SCII graphite blank; not the amalgamation of anonymous carbon fibers found in similarly priced rods. Moreover, the SCII graphite blank gets two baths of Flex Coat finish to add durability and fuel that awesome Bass X mark with extra pop. Buy Now
<p><b>G. Loomis IMX-Pro, $325-$360</b></p> Providing the right flex and power, along with the right lengths and the optimum components, G. Loomis introduces its new IMX-PRO bass rod series designed for fishing bottom contact baits. The main goal behind the 24 models – including jig and worm, Carolina rig, flip/punch, dropshot and shaky head rods, is to provide serious tournament anglers with a broad offering of high performance, technique-specific fishing tools.</p>	 In redesigning its IMX rods, “we’ve taken advantage of improvements in both our manufacturing processes and materials,” said G. Loomis’ Bruce Holt, an avid angler who knows more about G. Loomis bass rods than just about anyone. “Our rod engineers – led by David Brinkerhoff, used G. Loomis’ proprietary Multi-Taper Technology to design the IMX-PRO blanks to fish specific techniques, using strategic scrim placement to create very specific tapers to enhance the action for each of those techniques.” Holt notes the blanks are up to 18-percent lighter than comparable E6X rod blanks, and anglers will quickly sense a noticeable step above performance improvement over previous IMX rods. <br> <a href=
G. Loomis IMX-Pro, $325-$360 Providing the right flex and power, along with the right lengths and the optimum components, G. Loomis introduces its new IMX-PRO bass rod series designed for fishing bottom contact baits. The main goal behind the 24 models – including jig and worm, Carolina rig, flip/punch, dropshot and shaky head rods, is to provide serious tournament anglers with a broad offering of high performance, technique-specific fishing tools. In redesigning its IMX rods, “we’ve taken advantage of improvements in both our manufacturing processes and materials,” said G. Loomis’ Bruce Holt, an avid angler who knows more about G. Loomis bass rods than just about anyone. “Our rod engineers – led by David Brinkerhoff, used G. Loomis’ proprietary Multi-Taper Technology to design the IMX-PRO blanks to fish specific techniques, using strategic scrim placement to create very specific tapers to enhance the action for each of those techniques.” Holt notes the blanks are up to 18-percent lighter than comparable E6X rod blanks, and anglers will quickly sense a noticeable step above performance improvement over previous IMX rods. Buy Now
<p><b>Shakespeare Cosmic Youth Combos, $14.99</b></p> Specially designed for youth anglers ages eight and up, the new brightly colored Cosmic series Combos from Shakespeare are designed to get young anglers excited about fishing. <br> <a href=
Shakespeare Cosmic Youth Combos, $14.99 Specially designed for youth anglers ages eight and up, the new brightly colored Cosmic series Combos from Shakespeare are designed to get young anglers excited about fishing. Buy Now
<p><b>Enigma Fishing Ippon Series, $147.97</b></p> Enigma Fishing’s Ippon series was designed exclusively for anglers who truly appreciate dominating on the water. The Ippon series is made with the high quality materials and components that you’ve come to expect from Enigma Fishing. With Fuji Alconite Guides, proprietary 30-ton Japanese Toray graphite blank and the all-new unique, custom E-Grip”, the Ippon series is a tough, agile and all-around powerful rod. Ten models ranging from a 6-foot, 9-ingh Drop Shot to a 7-6 heavy Flipping rod.  The Ippon Series makes the perfect gift for that discerning fisherman.<br> <a href=
Enigma Fishing Ippon Series, $147.97 Enigma Fishing’s Ippon series was designed exclusively for anglers who truly appreciate dominating on the water. The Ippon series is made with the high quality materials and components that you’ve come to expect from Enigma Fishing. With Fuji Alconite Guides, proprietary 30-ton Japanese Toray graphite blank and the all-new unique, custom E-Grip”, the Ippon series is a tough, agile and all-around powerful rod. Ten models ranging from a 6-foot, 9-ingh Drop Shot to a 7-6 heavy Flipping rod. The Ippon Series makes the perfect gift for that discerning fisherman.Buy Now
<p><b>Denali Attax, $119</b></p> The Denali proprietary Interloc Blank Technology delivers unbelievable sensitivity, uncompromised strength and weight reduction for this new rod. Attax’s are wrapped with standard size, stainless steel guides to protect the ceramic inserts and feature Winn Grips for maximum comfort. Winn has established a new standard in grips to provide a tackier and more comfortable grip than traditional cork or EVA.  All Attax Series rods have a three-year warranty. <br> <a href=
Denali Attax, $119 The Denali proprietary Interloc Blank Technology delivers unbelievable sensitivity, uncompromised strength and weight reduction for this new rod. Attax’s are wrapped with standard size, stainless steel guides to protect the ceramic inserts and feature Winn Grips for maximum comfort. Winn has established a new standard in grips to provide a tackier and more comfortable grip than traditional cork or EVA. All Attax Series rods have a three-year warranty. Buy Now
<p><b>Humminbird Helix G3/G3N, $499.99-$2,499.99 </b></p> Humminbird is debuting the third generation (G3) Helix models featuring Mega Imaging+, Dual Spectrum CHIRP sonar and networking (G3N), at a range of prices and screen sizes. The new Helix G3/G3N units feature Mega Imaging+, sonar frequency three-times greater than traditional 455 kHz frequencies, resulting in the clearest, sharpest underwater views. Humminbird Basemap comes standard on all new Helix G3/G3N units. Basemap provides depth and points-of-interest to the entire U.S. coast and more than 10,000 lakes, letting anglers confidently fish right out of the box. The units are also equipped with AutoChart Live, allowing anglers to easily create fishing maps in real time with more detail, including depth contour, vegetation and bottom hardness. The Helix G3/G3N family consists of five screen sizes (7-inch, new 8-, 9-, 10- and 12-inch), with each size offering three CHIRPing sonar model options – GPS 2D sonar, Mega Down Imaging, and Mega Side Imaging+. All models allow users to download software updates via Bluetooth when available and come with a manufacturer’s warranty (one year for Helix 7 units and two years for Helix 8, 9, 10 and 12 units). The new units are also compatible with Humminbird LakeMaster charts, SmartStrike and Navionics + and HotMaps Platinum+.<br> <a href=
Humminbird Helix G3/G3N, $499.99-$2,499.99 Humminbird is debuting the third generation (G3) Helix models featuring Mega Imaging+, Dual Spectrum CHIRP sonar and networking (G3N), at a range of prices and screen sizes. The new Helix G3/G3N units feature Mega Imaging+, sonar frequency three-times greater than traditional 455 kHz frequencies, resulting in the clearest, sharpest underwater views. Humminbird Basemap comes standard on all new Helix G3/G3N units. Basemap provides depth and points-of-interest to the entire U.S. coast and more than 10,000 lakes, letting anglers confidently fish right out of the box. The units are also equipped with AutoChart Live, allowing anglers to easily create fishing maps in real time with more detail, including depth contour, vegetation and bottom hardness. The Helix G3/G3N family consists of five screen sizes (7-inch, new 8-, 9-, 10- and 12-inch), with each size offering three CHIRPing sonar model options – GPS 2D sonar, Mega Down Imaging, and Mega Side Imaging+. All models allow users to download software updates via Bluetooth when available and come with a manufacturer’s warranty (one year for Helix 7 units and two years for Helix 8, 9, 10 and 12 units). The new units are also compatible with Humminbird LakeMaster charts, SmartStrike and Navionics + and HotMaps Platinum+.Learn More
<p><b>Humminbird Solix G2, $2,199.99-$3,699.99 </b></p> The new Solix second-generation (G2) fish finders offer new technologies and unmatched integration capabilities with Minn Kota trolling motors. Mega Imaging+, featured in the new Solix G2 units, extends Humminbird’s exclusive and best-in-class imaging capabilities down 200 feet for Mega Down Imaging+ and 200 feet to each side with Mega Side Imaging+. Humminbird’s Mega Imaging+ technology is in the megahertz range with performance that’s three times greater than traditional 455 kHz frequencies. It provides the clearest, sharpest imaging returns ever, unlocking more fish and structure with 20-percent more detail than Mega Imaging. The units also come pre-loaded with Humminbird Basemap, a mapping system that includes contour maps for more than 10,000 U.S. lakes. The new units also feature built-in Bluetooth, which allows users to sync their smartphones and other devices, delivering text messages, missed calls, signal strength and battery life on the Humminbird display. Plus so much more. <br> <a href=
Humminbird Solix G2, $2,199.99-$3,699.99 The new Solix second-generation (G2) fish finders offer new technologies and unmatched integration capabilities with Minn Kota trolling motors. Mega Imaging+, featured in the new Solix G2 units, extends Humminbird’s exclusive and best-in-class imaging capabilities down 200 feet for Mega Down Imaging+ and 200 feet to each side with Mega Side Imaging+. Humminbird’s Mega Imaging+ technology is in the megahertz range with performance that’s three times greater than traditional 455 kHz frequencies. It provides the clearest, sharpest imaging returns ever, unlocking more fish and structure with 20-percent more detail than Mega Imaging. The units also come pre-loaded with Humminbird Basemap, a mapping system that includes contour maps for more than 10,000 U.S. lakes. The new units also feature built-in Bluetooth, which allows users to sync their smartphones and other devices, delivering text messages, missed calls, signal strength and battery life on the Humminbird display. Plus so much more. Buy More
<p><b>Humminbird Ice Helix 7 CHIRP G2, $649.99-$729.99</b></p> The Humminbird Ice Helix Series has been a go-to choice for anglers looking to have an all-in-one ice unit with built-in GPS capability. Now, with the new Ice Helix 7 CHIRP GPS G2N, anglers have access to leading fish finding and mapping technology year-round in one unit. The new fish finder is networkable with other Helix G2N models and features GPS, CHIRP Digital Sonar, Humminbird Basemap and AutoChart Live.</p>  <p>Unlike traditional sonar, which operates at a single, constant frequency, CHIRP optimizes pulsing sonar signals for greater target separation. CHIRP provides more detail and clarity – ice anglers can now confidently see the separation between bottom, bait and fish on the screen, instead of all three blending into one color on their locator or flasher. This is critical in ice fishing when most species of fish are hugging the bottom, and being able to discern your lure from the lake bottom can be the difference between going home empty-handed or with a limit.</p>   <p>The new Ice Helix 7 CHIRP GPS G2N also features Humminbird’s easy-to-use Interference Rejection feature. Fishing with sonar on a busy lake can mean unwanted interference from multiple sonar signals in the water, which causes screens to be difficult to read. The Interference Rejection mode gives anglers confidence by letting them find the right sonar setting to cancel out competing signals, resulting in a screen that is almost completely void of noise. <br> <a href=
Humminbird Ice Helix 7 CHIRP G2, $649.99-$729.99 The Humminbird Ice Helix Series has been a go-to choice for anglers looking to have an all-in-one ice unit with built-in GPS capability. Now, with the new Ice Helix 7 CHIRP GPS G2N, anglers have access to leading fish finding and mapping technology year-round in one unit. The new fish finder is networkable with other Helix G2N models and features GPS, CHIRP Digital Sonar, Humminbird Basemap and AutoChart Live. Unlike traditional sonar, which operates at a single, constant frequency, CHIRP optimizes pulsing sonar signals for greater target separation. CHIRP provides more detail and clarity – ice anglers can now confidently see the separation between bottom, bait and fish on the screen, instead of all three blending into one color on their locator or flasher. This is critical in ice fishing when most species of fish are hugging the bottom, and being able to discern your lure from the lake bottom can be the difference between going home empty-handed or with a limit. The new Ice Helix 7 CHIRP GPS G2N also features Humminbird’s easy-to-use Interference Rejection feature. Fishing with sonar on a busy lake can mean unwanted interference from multiple sonar signals in the water, which causes screens to be difficult to read. The Interference Rejection mode gives anglers confidence by letting them find the right sonar setting to cancel out competing signals, resulting in a screen that is almost completely void of noise. Buy Now
<p><b>Lowrance HDS Live, $949-$4,499</b></p> HDS Live allows anglers to display important fishing information and entertainment from their smartphones on their 12- and 16-inch sunlight viewable displays. Users can view their smartphone in full-screen or split-screen windows via HDMI connection allowing them to stream video, view Google Maps and fishing data on the HDS Live touchscreen — all while their phone is safely stowed. </p> <p>HDS Live features a stunning new low-profile design with edge-to-edge glass; a SolarMax HD screen; bracket, flush and rear mounting options; user-programmable keys; and an optional fully-programmable Bluetooth remote. Available in 7-, 9-, 12- and 16-inch display sizes, HDS Live ranges in price from $949 to $4,499. Active Imaging can be purchased as a bundle with HDS Live or as a separate accessory for $299; the LiveSight transducer is priced at $999. <br> <a href=
Lowrance HDS Live, $949-$4,499 HDS Live allows anglers to display important fishing information and entertainment from their smartphones on their 12- and 16-inch sunlight viewable displays. Users can view their smartphone in full-screen or split-screen windows via HDMI connection allowing them to stream video, view Google Maps and fishing data on the HDS Live touchscreen — all while their phone is safely stowed. HDS Live features a stunning new low-profile design with edge-to-edge glass; a SolarMax HD screen; bracket, flush and rear mounting options; user-programmable keys; and an optional fully-programmable Bluetooth remote. Available in 7-, 9-, 12- and 16-inch display sizes, HDS Live ranges in price from $949 to $4,499. Active Imaging can be purchased as a bundle with HDS Live or as a separate accessory for $299; the LiveSight transducer is priced at $999. Shop Now
<p><b>Lowrance Elite-7 Ti, $499-$699</b></p> The Elite-7 Ti is built with features anglers need to find the perfect fishing spot. With CHIRP Sonar and Downscan Imaging, this finder provides a detailed look beneath your boat. In addition, a variety of technologies, such as Advanced Signal Processing and FishSymbol I.D. give you a clear image. The high-resolution touchscreen display makes viewing and navigation on the Lowrance Elite-7 Ti GPS Fish Finder easy.<br> <a href=
Lowrance Elite-7 Ti, $499-$699 The Elite-7 Ti is built with features anglers need to find the perfect fishing spot. With CHIRP Sonar and Downscan Imaging, this finder provides a detailed look beneath your boat. In addition, a variety of technologies, such as Advanced Signal Processing and FishSymbol I.D. give you a clear image. The high-resolution touchscreen display makes viewing and navigation on the Lowrance Elite-7 Ti GPS Fish Finder easy.Available at DICK'S Sporting Goods
<p><b>Garmin Panopotix LiveScope, $1,499.99</b></p> Panoptix LiveScope is the first and only live real-time scanning sonar. It gives anglers easy-to-interpret live scanning sonar images of structure, bait and fish swimming below and all around the boat, even when it’s stationary. LiveScope features two modes in one transducer – LiveScope Down and LiveScope Forward – and can easily be adjusted to fit the angler’s fishing techniques. Simply point the LiveScope transducer down to see directly below the boat, or forward to see around the boat. Either view provides incredibly sharp, real-time scanning sonar images up to 200 feet down or away from the boat, and the view automatically changes on your compatible Garmin chartplotter screen. </p>  LiveScope is also equipped with an attitude heading reference system (AHRS) that constantly adjusts sonar beams to compensate for boat motion, so even in rough conditions, anglers will still see a steady sonar image. The Panoptix LiveScope scanning sonar system includes a compact GLS 10 sonar black box with an LVS32 transducer and a simple plug-and-play Garmin Marine Network connector for easy installation and integration with a compatible Garmin chartplotter. A trolling motor barrel and shaft mounting kit and a transom mounting kit are also included.<br> <a href=
Garmin Panopotix LiveScope, $1,499.99 Panoptix LiveScope is the first and only live real-time scanning sonar. It gives anglers easy-to-interpret live scanning sonar images of structure, bait and fish swimming below and all around the boat, even when it’s stationary. LiveScope features two modes in one transducer – LiveScope Down and LiveScope Forward – and can easily be adjusted to fit the angler’s fishing techniques. Simply point the LiveScope transducer down to see directly below the boat, or forward to see around the boat. Either view provides incredibly sharp, real-time scanning sonar images up to 200 feet down or away from the boat, and the view automatically changes on your compatible Garmin chartplotter screen. LiveScope is also equipped with an attitude heading reference system (AHRS) that constantly adjusts sonar beams to compensate for boat motion, so even in rough conditions, anglers will still see a steady sonar image. The Panoptix LiveScope scanning sonar system includes a compact GLS 10 sonar black box with an LVS32 transducer and a simple plug-and-play Garmin Marine Network connector for easy installation and integration with a compatible Garmin chartplotter. A trolling motor barrel and shaft mounting kit and a transom mounting kit are also included.Buy Now
<p><b>Raymarine Axiom Pro High Multifunction Display, $2,299.99</b></p> Axiom Pro is engineered for anglers (and holiday gift recipients) who want it all. Available with RealVision 3D, 1kW CHIRP, CHIRP SideVision and CHIRP DownVision sonar modules, and operable via Raymarine HybridTouch control, Axiom Pro is the new standard for “all-in-one” multifunction devices. With a blazing fast quad core processor, super bright IPS display, and the smart LightHouse operating system, Axiom Pro delivers a fluid and intuitive navigation and fish-finding experience. Available in 9-, 12.1-, and 15.6-inch display sizes.  <br> <a href=
Raymarine Axiom Pro High Multifunction Display, $2,299.99 Axiom Pro is engineered for anglers (and holiday gift recipients) who want it all. Available with RealVision 3D, 1kW CHIRP, CHIRP SideVision and CHIRP DownVision sonar modules, and operable via Raymarine HybridTouch control, Axiom Pro is the new standard for “all-in-one” multifunction devices. With a blazing fast quad core processor, super bright IPS display, and the smart LightHouse operating system, Axiom Pro delivers a fluid and intuitive navigation and fish-finding experience. Available in 9-, 12.1-, and 15.6-inch display sizes. Learn More
<p><b>Aqua-Vu Micro 4.3 Stealth, $229.99</b></p> Now nearly eight years ago—about the time Apple unveiled its fourth iPhone—fishing’s first handheld underwater viewer landed in anglers’ hands. The original Aqua-Vu micro Underwater Viewing System opened the lines of communication between humans and fish. More to the point, the pocket-sized camera showed anglers exactly what was happening beneath the surface, live. Valuable visuals like bass or crappies buried in cover appeared clearly on the Aqua-Vu screen, yet still aren’t easily discernible with sonar.</p> <p>Beyond the LCD itself, which expanded from 3.5- to 4.3-inches, there are multiple system upgrades. The camera optics received a substantial boost in resolution, providing greater detail and picture quality, amplifying discernment of vegetation, fish and baitfish down to identification of mussel shells. <br> <a href=
Aqua-Vu Micro 4.3 Stealth, $229.99 Now nearly eight years ago—about the time Apple unveiled its fourth iPhone—fishing’s first handheld underwater viewer landed in anglers’ hands. The original Aqua-Vu micro Underwater Viewing System opened the lines of communication between humans and fish. More to the point, the pocket-sized camera showed anglers exactly what was happening beneath the surface, live. Valuable visuals like bass or crappies buried in cover appeared clearly on the Aqua-Vu screen, yet still aren’t easily discernible with sonar. Beyond the LCD itself, which expanded from 3.5- to 4.3-inches, there are multiple system upgrades. The camera optics received a substantial boost in resolution, providing greater detail and picture quality, amplifying discernment of vegetation, fish and baitfish down to identification of mussel shells. Buy Now
<p><b>GoPro Hero7, $199-$399</b></p> HyperSmooth is the best in-camera video stabilization ever featured in a camera. It makes it easy to capture professional-looking, gimbal-like stabilized video without the expense or hassle of a motorized gimbal. And HyperSmooth works underwater and in high-shock and wind situations where gimbals fail. Hero7 Black has HyperSmooth video stabilization.</p> With Hero7 Black, GoPro is also introducing a radical new form of video called TimeWarp. TimeWarp Video applies a high-speed, ‘magic-carpet-ride’ effect to your videos. Imagine a scenic drive, ocean dive or walk through the city compressed into a super-stabilized, sped-up version of itself, with the entire experience playing out in seconds. TimeWarp Video transforms longer experiences into short, flowing videos that are compelling to watch and easy to share. <br> <a href=
GoPro Hero7, $199-$399 HyperSmooth is the best in-camera video stabilization ever featured in a camera. It makes it easy to capture professional-looking, gimbal-like stabilized video without the expense or hassle of a motorized gimbal. And HyperSmooth works underwater and in high-shock and wind situations where gimbals fail. Hero7 Black has HyperSmooth video stabilization. With Hero7 Black, GoPro is also introducing a radical new form of video called TimeWarp. TimeWarp Video applies a high-speed, ‘magic-carpet-ride’ effect to your videos. Imagine a scenic drive, ocean dive or walk through the city compressed into a super-stabilized, sped-up version of itself, with the entire experience playing out in seconds. TimeWarp Video transforms longer experiences into short, flowing videos that are compelling to watch and easy to share. Buy Now
<p><b>Minn Kota Built-In Down Imaging</b></p> Minn Kota debuted Built-In Mega Down Imaging in its trolling motors at ICAST. Anglers now have the option to select a Minn Kota Ulterra, Terrova, Ultrex or Fortrex trolling motor with Built-In Mega Down Imaging sonar. The Humminbird Mega Down Imaging transducer will now be integrated into the trolling motor to provide a clean set up at the bow for anglers. Humminbird’s ultra-clear Mega Imaging is the first Down Imaging technology to enter the megahertz range with performance that’s nearly three times greater than traditional 455 kHz frequencies. It results in the clearest, sharpest on-screen images ever seen. With Built-In Mega Down Imaging, the transducer is housed in the indestructible lower motor unit and the wiring runs through the composite shaft providing clean rigging that is protected from wear and tear. In addition, having the transducer integrated into the trolling motors allows anglers to see what is directly below the bow of the boat. The new trolling motors are compatible with Humminbird Solix, Helix G2/G2N and Onix models.<br> <a href=
Minn Kota Built-In Down Imaging Minn Kota debuted Built-In Mega Down Imaging in its trolling motors at ICAST. Anglers now have the option to select a Minn Kota Ulterra, Terrova, Ultrex or Fortrex trolling motor with Built-In Mega Down Imaging sonar. The Humminbird Mega Down Imaging transducer will now be integrated into the trolling motor to provide a clean set up at the bow for anglers. Humminbird’s ultra-clear Mega Imaging is the first Down Imaging technology to enter the megahertz range with performance that’s nearly three times greater than traditional 455 kHz frequencies. It results in the clearest, sharpest on-screen images ever seen. With Built-In Mega Down Imaging, the transducer is housed in the indestructible lower motor unit and the wiring runs through the composite shaft providing clean rigging that is protected from wear and tear. In addition, having the transducer integrated into the trolling motors allows anglers to see what is directly below the bow of the boat. The new trolling motors are compatible with Humminbird Solix, Helix G2/G2N and Onix models.Buy Now
<p><b>Mercury Active Trim</b></p> Active Trim is an integrated GPS speed-based system that improves your time on the water by automatically trimming your boat engine(s). Active Trim is the only auto trim system that controls trim angle according to boat speed and engine rpm. It’s also the only system with five selectable trim profiles that allows the operator to personalize Active Trim to a driving style and/or changes in boat load and weather conditions.</p>
Mercury Active Trim Active Trim is an integrated GPS speed-based system that improves your time on the water by automatically trimming your boat engine(s). Active Trim is the only auto trim system that controls trim angle according to boat speed and engine rpm. It’s also the only system with five selectable trim profiles that allows the operator to personalize Active Trim to a driving style and/or changes in boat load and weather conditions.
<p><b>Mercury VesselView Mobile</b></p> VesselView Mobile by Mercury Marine lets you use your mobile device (smartphone or tablet, Android or iPhone) to connect with your Mercury outboard or sterndrive engine, from 40hp all the way up to Mercury Racing’s 1750hp. The plug-and-play engine module connects via Bluetooth to your device to provide quick, convenient access to your engine’s data. The data provided is digital and is much more accurate than that provided by standard analog gauges. One module can monitor up to four engines. VesselView Mobile is available for installation by boat companies and at Mercury dealerships. </p>
Mercury VesselView Mobile VesselView Mobile by Mercury Marine lets you use your mobile device (smartphone or tablet, Android or iPhone) to connect with your Mercury outboard or sterndrive engine, from 40hp all the way up to Mercury Racing’s 1750hp. The plug-and-play engine module connects via Bluetooth to your device to provide quick, convenient access to your engine’s data. The data provided is digital and is much more accurate than that provided by standard analog gauges. One module can monitor up to four engines. VesselView Mobile is available for installation by boat companies and at Mercury dealerships.
<p><b>Mercury VesselView Link</b></p> Offered in single-engine or multi-engine versions (two to four engines), VesselView Link connects all features offered by Mercury SmartCraft to compatible Lowrance and Simrad displays, placing the complete VesselView information suite and control capability on your main helm display, which can eliminate the need for gauges on the dash. VesselView Link is available for installation by boatbuilders and at Mercury dealerships. </p>
Mercury VesselView Link Offered in single-engine or multi-engine versions (two to four engines), VesselView Link connects all features offered by Mercury SmartCraft to compatible Lowrance and Simrad displays, placing the complete VesselView information suite and control capability on your main helm display, which can eliminate the need for gauges on the dash. VesselView Link is available for installation by boatbuilders and at Mercury dealerships.
<p><b>MotorGuide Xi5 Wireless Trolling Motor with Sonar & Pinpoint GPS, $1,399.99</b></p> All Xi5 motors purchased at Bass Pro Shops and Cabela's starting 12/15/2018 now qualify for the 2019 MotorGuide $100 Cash Rebate. Visit MotorGuideRebate.com for more information.</p>  <p>MotorGuide’s Xi5 Wireless Trolling Motor with Sonar & Pinpoint GPS is the result of an extensive commitment to design, engineer, and manufacture best-in-class trolling motors for discerning anglers. Enjoy wireless capability right out of the box to command precise motor and steering control from anywhere in the boat.</p>   <p>Xi5 is stealthy quiet, silky smooth and durable. Xi5 features universal integrated sonar utilizing Lowrance 83/200kHz transducers with a pre-installed Lowrance 7-pin connector. PinPoint GPS technology takes boat control to the next level with an ultra-precise receiver and two digital compasses for best-in-class accuracy.<br> <a href=
MotorGuide Xi5 Wireless Trolling Motor with Sonar & Pinpoint GPS, $1,399.99 All Xi5 motors purchased at Bass Pro Shops and Cabela's starting 12/15/2018 now qualify for the 2019 MotorGuide $100 Cash Rebate. Visit MotorGuideRebate.com for more information. MotorGuide’s Xi5 Wireless Trolling Motor with Sonar & Pinpoint GPS is the result of an extensive commitment to design, engineer, and manufacture best-in-class trolling motors for discerning anglers. Enjoy wireless capability right out of the box to command precise motor and steering control from anywhere in the boat. Xi5 is stealthy quiet, silky smooth and durable. Xi5 features universal integrated sonar utilizing Lowrance 83/200kHz transducers with a pre-installed Lowrance 7-pin connector. PinPoint GPS technology takes boat control to the next level with an ultra-precise receiver and two digital compasses for best-in-class accuracy.Buy Now
<p><b>MotorMate Outboard Stabilizing System, $99.95-$129.95</b></p>	 The System fits most Evinrude, Johnson, Mercury and Yamaha outboard motors. MotorMate is the single best way to protect an outboard motor transom, steering cables and hydraulics during transport of a boat and outboard motor. MotorMate is used by several top professional bass fisherman, made from marine grade stainless steel, Made in the USA and comes with a lifetime warranty.<br>  <a href=
MotorMate Outboard Stabilizing System, $99.95-$129.95 The System fits most Evinrude, Johnson, Mercury and Yamaha outboard motors. MotorMate is the single best way to protect an outboard motor transom, steering cables and hydraulics during transport of a boat and outboard motor. MotorMate is used by several top professional bass fisherman, made from marine grade stainless steel, Made in the USA and comes with a lifetime warranty.Buy Now
<p><b>Old Town Topwater PDL, $1,999.99</b></p> Old Town sacrificed nothing, delivering a comfortable, hands-free performance fishing kayak that’s easy to maneuver and even easier to transport. At only 10.5 feet long and weighing only 100 pounds fully outfitted, The Topwater PDL offers large fishing kayak performance, in a compact, lightweight, nimble package. A marriage of stability and performance, the Topwater, with the all-new ultra-stable DoubleU Hull, quietly glides through any water condition while providing a stable hands-free stand-up fishing platform. Featuring the award-winning forward/reverse PDL Drive, the most reliable and easy-to-use pedal drive on the market, and equipped with thoughtful on-board rod & tackle management, The Topwater PDL will impress even the saltiest of anglers.<br> <a href=
Old Town Topwater PDL, $1,999.99 Old Town sacrificed nothing, delivering a comfortable, hands-free performance fishing kayak that’s easy to maneuver and even easier to transport. At only 10.5 feet long and weighing only 100 pounds fully outfitted, The Topwater PDL offers large fishing kayak performance, in a compact, lightweight, nimble package. A marriage of stability and performance, the Topwater, with the all-new ultra-stable DoubleU Hull, quietly glides through any water condition while providing a stable hands-free stand-up fishing platform. Featuring the award-winning forward/reverse PDL Drive, the most reliable and easy-to-use pedal drive on the market, and equipped with thoughtful on-board rod & tackle management, The Topwater PDL will impress even the saltiest of anglers.Buy Now
<p><b>Hobie Mirage Outback, $2,500</b></p> Hobie accomplished the impossible – they improved the world’s No. 1 pedal fishing kayak to make it truly legendary. With the first major redesign of the Mirage Outback in over a decade, this fully loaded fishing machine is built for every conceivable fishing expedition. The extra-wide standing deck offers an improved casting platform and convenient vantage point for sight fishing, allowing for superior vision from above while the revolutionary Hobie Guardian Retractable Transducer Shield gives you multidimensional vision below. The new Vantage CTW seat provides extra width for unmatched room and comfort. Four molded-in rod holders, multiple deluxe H-Track mounts, and numerous high-capacity storage compartments ensure that all of your gear is at your fingertips. Powered by the reversing MirageDrive 180 with ARC Cranks + Turbo Fins – now standard on all Outbacks – this fine-tuned angling vessel is highly versatile, fast, quiet and exceedingly nimble. Now featuring the Kick-Up Rudder system with dual steering capabilities, combating drift and navigating tight water has never been easier. <br> <a href=
Hobie Mirage Outback, $2,500 Hobie accomplished the impossible – they improved the world’s No. 1 pedal fishing kayak to make it truly legendary. With the first major redesign of the Mirage Outback in over a decade, this fully loaded fishing machine is built for every conceivable fishing expedition. The extra-wide standing deck offers an improved casting platform and convenient vantage point for sight fishing, allowing for superior vision from above while the revolutionary Hobie Guardian Retractable Transducer Shield gives you multidimensional vision below. The new Vantage CTW seat provides extra width for unmatched room and comfort. Four molded-in rod holders, multiple deluxe H-Track mounts, and numerous high-capacity storage compartments ensure that all of your gear is at your fingertips. Powered by the reversing MirageDrive 180 with ARC Cranks + Turbo Fins – now standard on all Outbacks – this fine-tuned angling vessel is highly versatile, fast, quiet and exceedingly nimble. Now featuring the Kick-Up Rudder system with dual steering capabilities, combating drift and navigating tight water has never been easier. Buy Now
<p><b>Native Watercraft Titan Propel 10.5, $2,499</b></p> As the kayak choice of back-to-back Bassmaster Classic Champion, Jordan Lee, the Titan Propel 10.5 offers up some serious kayak fishing capacities. The Titan model series has proven itself to be a bass fishing kayak extraordinaire and is made in America. The Titan Propel 10.5 (Patent Pending) can more easily be transported in a truck bed while offering many of the same features as the 13.5-foot model. All Titan models feature the company's Plastifoam technology, which adds flotation for safety and increased stiffness for performance. The Titan 10.5 offers unsurpassed stability making the platform optimal for sight casting while providing plenty of leverage to reel in the catch. This boat features easy-to-reach horizontal rod storage with rod tip protection and elevated, Hand-Sewn, First Class Seating designed for comfortable transitions between standing and sitting. In addition, the boat features easy mounting of a Power-Pole Micro Anchor system. The Titan 10.5 can be purchased with a transom-style motor mount that will accept many off-the-shelf trolling motors for a power-assisted ride making this one truly versatile kayak fishing platform.<br> <a href=
Native Watercraft Titan Propel 10.5, $2,499 As the kayak choice of back-to-back Bassmaster Classic Champion, Jordan Lee, the Titan Propel 10.5 offers up some serious kayak fishing capacities. The Titan model series has proven itself to be a bass fishing kayak extraordinaire and is made in America. The Titan Propel 10.5 (Patent Pending) can more easily be transported in a truck bed while offering many of the same features as the 13.5-foot model. All Titan models feature the company's Plastifoam technology, which adds flotation for safety and increased stiffness for performance. The Titan 10.5 offers unsurpassed stability making the platform optimal for sight casting while providing plenty of leverage to reel in the catch. This boat features easy-to-reach horizontal rod storage with rod tip protection and elevated, Hand-Sewn, First Class Seating designed for comfortable transitions between standing and sitting. In addition, the boat features easy mounting of a Power-Pole Micro Anchor system. The Titan 10.5 can be purchased with a transom-style motor mount that will accept many off-the-shelf trolling motors for a power-assisted ride making this one truly versatile kayak fishing platform.Buy Now
<p><b>Carhartt Full Swing Cryder Jacket, $149.99-$159.99</b></p> The jacket weighs 8 1/4-ounce, 59 percent cotton/39 percent polyester/2 percent spandex Quick Duck with Rain Defender durable water repellent. 30 percent lighter but ounce-for-ounce as durable as sandstone. Rugged Flex durable stretch technology for ease of movement. Mighty Back bi-swing between shoulders for instant recovery. Flex Elbow for less restriction. Freedom Gusset under arm. Plus so much more.<br> <a href=
Carhartt Full Swing Cryder Jacket, $149.99-$159.99 The jacket weighs 8 1/4-ounce, 59 percent cotton/39 percent polyester/2 percent spandex Quick Duck with Rain Defender durable water repellent. 30 percent lighter but ounce-for-ounce as durable as sandstone. Rugged Flex durable stretch technology for ease of movement. Mighty Back bi-swing between shoulders for instant recovery. Flex Elbow for less restriction. Freedom Gusset under arm. Plus so much more.Buy Now
<p><b>Carhartt Force Ferndale Quarter-Zip Shirt, $39.00</b></p> Stain Breaker technology releases stains. Fights odors. Long-sleeve, quarter-zip mock neck with reflective zipper tap . Smooth flatlock main seams. Shaped shirttail hem. No-show thumbholes. Tagless neck label, and then some.<br> <a href=
Carhartt Force Ferndale Quarter-Zip Shirt, $39.00 Stain Breaker technology releases stains. Fights odors. Long-sleeve, quarter-zip mock neck with reflective zipper tap . Smooth flatlock main seams. Shaped shirttail hem. No-show thumbholes. Tagless neck label, and then some.Buy Now
<p><b>Huk Tidewater 1/4 Zip, $54.99</b></p> Engineered to handle a chilly fishing day with ease, Huk fleece is packed with performance. From sunup to sundown on the water or heading to town to meet the boys after work, Huk fleece will keep you warm and comfortable all fall. Water resistant, repels boat spray and light rain. Stain and wind resistant. <br> <a href=
Huk Tidewater 1/4 Zip, $54.99 Engineered to handle a chilly fishing day with ease, Huk fleece is packed with performance. From sunup to sundown on the water or heading to town to meet the boys after work, Huk fleece will keep you warm and comfortable all fall. Water resistant, repels boat spray and light rain. Stain and wind resistant. Buy Now
<p><b>Huk Tidewater Subphantis Camo 1/4 Zip, $64.99</b></p> Water Resistant - Repels Boat Spray and Light Rain. Lightweight Fleece - Perfect for Early Morning. Stain Resistant. Wind Resistant. Sizing: S - 3XL and four colors. <br> <a href=
Huk Tidewater Subphantis Camo 1/4 Zip, $64.99 Water Resistant - Repels Boat Spray and Light Rain. Lightweight Fleece - Perfect for Early Morning. Stain Resistant. Wind Resistant. Sizing: S - 3XL and four colors. Buy Now
<p><b>Hodgman H5 Storm Suit & Bib, $299.95 each</b></p> The Hodgman H5 Storm suit system features three-layer waterproof/windproof V-TecH breathable fabric and fully taped seams.  Other features include Cordura 500 denier seat and sleeves, an easy stow faceguard and storm tight cinch cuffs.<br> <a href=
Hodgman H5 Storm Suit & Bib, $299.95 each The Hodgman H5 Storm suit system features three-layer waterproof/windproof V-TecH breathable fabric and fully taped seams. Other features include Cordura 500 denier seat and sleeves, an easy stow faceguard and storm tight cinch cuffs.Buy Now
<p><b>AFTCO Hydronaut Waterproof Jacket, $249</b></p> Hydronaut was meticulously designed based off the feedback from the AFTCO Freshwater Pro Team to handle extreme foul weather conditions when comfort, performance and focus is needed most. AFTCO took extensive measures to re-engineer rain gear as we know it with a 20K 100-percent waterproof two-layer nylon shell, SpeedVent airflow hood, integrated camera mount pocket system, tricot hand warmer pockets, rubberized internal sleeve cuffs, Cordura reinforced pliers pocket and knees.<br> <a href=
AFTCO Hydronaut Waterproof Jacket, $249 Hydronaut was meticulously designed based off the feedback from the AFTCO Freshwater Pro Team to handle extreme foul weather conditions when comfort, performance and focus is needed most. AFTCO took extensive measures to re-engineer rain gear as we know it with a 20K 100-percent waterproof two-layer nylon shell, SpeedVent airflow hood, integrated camera mount pocket system, tricot hand warmer pockets, rubberized internal sleeve cuffs, Cordura reinforced pliers pocket and knees.Buy Now
<p><b>Fish Monkey Tundra EX, $69.95</b></p> New for fall and winter, Fish Monkey just unveiled its Tundra EX Series —a totally waterproof, premium insulated full finger fishing glove. Fish Monkey’s “Cold Busting Technology” wraps your hands in total warmth, dryness and comfort, while you focus on the task at hand and take your winter fishing to the next level. <br> <a href=
Fish Monkey Tundra EX, $69.95 New for fall and winter, Fish Monkey just unveiled its Tundra EX Series —a totally waterproof, premium insulated full finger fishing glove. Fish Monkey’s “Cold Busting Technology” wraps your hands in total warmth, dryness and comfort, while you focus on the task at hand and take your winter fishing to the next level. Buy Now
<p><b>Costa Baffin, $219</b></p> This style is part of Costa's new Untangled Collection—a collection of frames made entirely from recycled fishing nets. The brand partnered with Bureo, the pioneer in recycled fish net products, to turn discarded fishing nets into sunglass frames. The collection is 100-percent recyclable and made from 100-percent recyclable materials – perfect for conservation-minded men and women. The four new sustainable nylon frame styles each feature recycled aluminum Costa logos, PLUSfoam recyclable temple and nose pads and mineral glass lenses. The Untangled Collection includes the Pescador, Baffin, Caldera and Victoria styles. <br> <a href=
Costa Baffin, $219 This style is part of Costa's new Untangled Collection—a collection of frames made entirely from recycled fishing nets. The brand partnered with Bureo, the pioneer in recycled fish net products, to turn discarded fishing nets into sunglass frames. The collection is 100-percent recyclable and made from 100-percent recyclable materials – perfect for conservation-minded men and women. The four new sustainable nylon frame styles each feature recycled aluminum Costa logos, PLUSfoam recyclable temple and nose pads and mineral glass lenses. The Untangled Collection includes the Pescador, Baffin, Caldera and Victoria styles. Buy Now
<p><b>Costa Slack Tide, $269</b></p> Slack Tide is named for the relatively still water experienced between the rise and fall of the tides. This new style offers a sporty, yet stylish look for adventures on and off the water. The ventilation ports and Hydrolite nose and temple pads help manage perspiration and heat while preventing slippage, and the frames are keeper-ready—perfect for multiple tide changes.<br> <a href=
Costa Slack Tide, $269 Slack Tide is named for the relatively still water experienced between the rise and fall of the tides. This new style offers a sporty, yet stylish look for adventures on and off the water. The ventilation ports and Hydrolite nose and temple pads help manage perspiration and heat while preventing slippage, and the frames are keeper-ready—perfect for multiple tide changes.Buy Now
<p><b>Amphibia Depthcharge, $149.99</b></p> Spend enough time on the water that your toes are webbed? With Amphibia’s Extreme Float Rating, Depthcharge frames are engineered to go deep and come back up for air, every time. They do more than just look the business – they take care of it too. <br> <a href=
Amphibia Depthcharge, $149.99 Spend enough time on the water that your toes are webbed? With Amphibia’s Extreme Float Rating, Depthcharge frames are engineered to go deep and come back up for air, every time. They do more than just look the business – they take care of it too. Buy Now
<p><b>Amphibia L2, $159.99</b></p> A modern update on a classic form, Lotus is the all-new frame for 2018. Along with a wide array of frame and lens color combinations, Lotus features all of the function and durability you’ve come to expect from Amphibia eyegear. Frame Fit: Medium/Large, Frame Size: 55-20-135. Lens Color: Blue Ice (Grey Base/Light Blue Mirror). <br> <a href=
Amphibia L2, $159.99 A modern update on a classic form, Lotus is the all-new frame for 2018. Along with a wide array of frame and lens color combinations, Lotus features all of the function and durability you’ve come to expect from Amphibia eyegear. Frame Fit: Medium/Large, Frame Size: 55-20-135. Lens Color: Blue Ice (Grey Base/Light Blue Mirror). Buy Now
<p><b>Wiley X Tide, $150</b></p> Shatterproof Selenite Polycarbonate lenses that meet ANSI Z87.1-2010 high velocity and high mass impact standards as well as US Federal OSHA 1910.133(b)(1)(1) Standard. Wiley X Filter eight polarized lenses keep glare off the water and other light colored surfaces that can diminish vision at critical moments and cause eye fatigue. Polarized blue mirror multi-coat green lenses absorb reflections across mirror surface and diminish glare. Ideal for bright conditions; light transmission 12 to 15 percent.<br> <a href=
Wiley X Tide, $150 Shatterproof Selenite Polycarbonate lenses that meet ANSI Z87.1-2010 high velocity and high mass impact standards as well as US Federal OSHA 1910.133(b)(1)(1) Standard. Wiley X Filter eight polarized lenses keep glare off the water and other light colored surfaces that can diminish vision at critical moments and cause eye fatigue. Polarized blue mirror multi-coat green lenses absorb reflections across mirror surface and diminish glare. Ideal for bright conditions; light transmission 12 to 15 percent.Buy Now
<p><b> Magellan Outdoors Ice Box 25, $99</b></p> Prepare for your next outdoor adventure or get-together with the Magellan Outdoors Ice Box 25, which features heavy-duty Roto Molded construction to offer durability. The thick, insulated design offers ice retention for days, and the removable, heavy-duty aluminum handle and molded side handles enable easy portability. Stainless-steel locking plates with built-in bottle openers. Built-in cup holders on top. Anti-skid feet. For prolonged ice retention and to keep contents cold longer it’s important to pre-chill the cooler before each use by moving your Magellan Outdoor Ice Box Cooler indoors to allow the temperature of the material and internal insulation to condition to household ambient temperature. Fill the cooler with ice or use frozen ice containers to bring the cooler to desired pre-chilled temperature. Cooling all intended contents will also aid in ice retention.<br> <a href=
Magellan Outdoors Ice Box 25, $99 Prepare for your next outdoor adventure or get-together with the Magellan Outdoors Ice Box 25, which features heavy-duty Roto Molded construction to offer durability. The thick, insulated design offers ice retention for days, and the removable, heavy-duty aluminum handle and molded side handles enable easy portability. Stainless-steel locking plates with built-in bottle openers. Built-in cup holders on top. Anti-skid feet. For prolonged ice retention and to keep contents cold longer it’s important to pre-chill the cooler before each use by moving your Magellan Outdoor Ice Box Cooler indoors to allow the temperature of the material and internal insulation to condition to household ambient temperature. Fill the cooler with ice or use frozen ice containers to bring the cooler to desired pre-chilled temperature. Cooling all intended contents will also aid in ice retention.Buy Now
<p><b>Yakima SkyRise, $1,099</b></p> Light and strong, the SkyRise rooftop tent is designed for ease and comfort. Whether it’s an overnight trip or a long fishing weekend, you have the freedom to keep moving your basecamp to find the best spots where the fish are biting. Within minutes, the tent is set-up, and the 210D nylon is light and breathable with mesh panels for ventilation and stargazing. After a full day, rest comfortably on thick, 2 1/2 inch wall-to-wall foam mattress to wake up refreshed and ready to tackle a new day. The weather-shedding rainfly has a waterproof PU coating and for warm, clear evenings, leave it off for a faster set-up and a wide-open view.<br> <a href=
Yakima SkyRise, $1,099 Light and strong, the SkyRise rooftop tent is designed for ease and comfort. Whether it’s an overnight trip or a long fishing weekend, you have the freedom to keep moving your basecamp to find the best spots where the fish are biting. Within minutes, the tent is set-up, and the 210D nylon is light and breathable with mesh panels for ventilation and stargazing. After a full day, rest comfortably on thick, 2 1/2 inch wall-to-wall foam mattress to wake up refreshed and ready to tackle a new day. The weather-shedding rainfly has a waterproof PU coating and for warm, clear evenings, leave it off for a faster set-up and a wide-open view.Buy Now
<p><b>Minn Kota Talon, $1,899.99-$2,499.99</b></p> The Minn Kota Talon is the only shallow-water anchor that gives anglers control from anywhere in the boat. The Talon comes in a variety of depth sizes including the new 15-foot version, the deepest shallow-water anchor ever made. The Talon can be activated by anglers anywhere in the boat in five different ways. The newest way utilizes Bluetooth communication to pair the Talon with Humminbird units on the boat for total boat control on one console. <br> <a href=
Minn Kota Talon, $1,899.99-$2,499.99 The Minn Kota Talon is the only shallow-water anchor that gives anglers control from anywhere in the boat. The Talon comes in a variety of depth sizes including the new 15-foot version, the deepest shallow-water anchor ever made. The Talon can be activated by anglers anywhere in the boat in five different ways. The newest way utilizes Bluetooth communication to pair the Talon with Humminbird units on the boat for total boat control on one console. Buy Now
<p><b>Berkley Portable Line Spooling Station, $39.99</b></p> The new and improved Berkley Portable Line Spooling Station Max can be used on both casting and spinning reels and the included spinning spool attachment helps to eliminate line twist when spooling spinning reels. Fits up to most 3,000-yard spools. </br> <a href=
Berkley Portable Line Spooling Station, $39.99 The new and improved Berkley Portable Line Spooling Station Max can be used on both casting and spinning reels and the included spinning spool attachment helps to eliminate line twist when spooling spinning reels. Fits up to most 3,000-yard spools. Buy Now
<p><b>Berkley x5 Braid, $13.99-$199.99</b></p> The new Berkley x5 braided line take strength and reliability to the next level by adding another strand, respectively, all while keeping the same diameter as traditional four- and eight-carrier braids. Designed for maximum strength and abrasion resistance, the new Berkley x5 braided line allows anglers to fish confidently in thick vegetation and heavy cover. <br> <a href=
Berkley x5 Braid, $13.99-$199.99 The new Berkley x5 braided line take strength and reliability to the next level by adding another strand, respectively, all while keeping the same diameter as traditional four- and eight-carrier braids. Designed for maximum strength and abrasion resistance, the new Berkley x5 braided line allows anglers to fish confidently in thick vegetation and heavy cover. Buy Now
<p><b>Berkley x9 Braid, $13.99-$199.99</b></p> The new Berkley x9 braided line take strength and reliability to the next level by adding another strand, respectively, all while keeping the same diameter as traditional four- and eight-carrier braids. Designed for maximum strength and abrasion resistance, Berkley x9 braided line is designed for maximum strength and casting distance so anglers can make long, quiet casts in open water <br> <a href=
Berkley x9 Braid, $13.99-$199.99 The new Berkley x9 braided line take strength and reliability to the next level by adding another strand, respectively, all while keeping the same diameter as traditional four- and eight-carrier braids. Designed for maximum strength and abrasion resistance, Berkley x9 braided line is designed for maximum strength and casting distance so anglers can make long, quiet casts in open water Buy Now
<p><b>SpiderWire Dura-4 Braid, $9.99-$189.99</b></p> This thin, four-strand diameter braid is easy to tie, and cinches down on most knots effortlessly. The no stretch properties of the PE fibers in SpiderWire line provide incredible sensitivity to instantly detect bites and underwater structure. Offered in sizes ranging from 10- to 80-pound test, SpiderWire Dura-4 offers value conscious anglers a brand they can trust to go after any species.<br>  <a href=
SpiderWire Dura-4 Braid, $9.99-$189.99 This thin, four-strand diameter braid is easy to tie, and cinches down on most knots effortlessly. The no stretch properties of the PE fibers in SpiderWire line provide incredible sensitivity to instantly detect bites and underwater structure. Offered in sizes ranging from 10- to 80-pound test, SpiderWire Dura-4 offers value conscious anglers a brand they can trust to go after any species.Buy Now
<p><b>Plano V-Crate, $119.99</b></p> The V-Crate takes the popular milk crate model and improves it in every category for storage that’s the first of its kind, engineered specifically for kayak fishing. The unique V-shape wraps the kayaker with storage on either side for easy access that requires little mobility. Each side features an open slot that holds two 3600 or 3700 StowAway utility boxes. These slots remain open for easy viewing, but stay secure with rubber straps and an angled orientation. Completing the side storage offerings, a convenient rail system sits on each outer wall to attach rod holders and other accessories.</p> <p>Storage abounds in the V-Crate’s main section, which sits conveniently behind the kayaker. Stow anchors, rain gear, food or other large items in the top open compartment. For valuables that can’t handle water, there’s a protected waterproof compartment in the base. This main section has a lot of storage power, but it manages to remain compact to fit in most kayak models, similar to milk crates. But your milk crate can’t do this: the entire unit hinges backward into the open position to accommodate scenarios with low clearance. Fish where boaters, and even kayakers, haven’t yet dared to go with the V-Crate.<br> <a href=
Plano V-Crate, $119.99 The V-Crate takes the popular milk crate model and improves it in every category for storage that’s the first of its kind, engineered specifically for kayak fishing. The unique V-shape wraps the kayaker with storage on either side for easy access that requires little mobility. Each side features an open slot that holds two 3600 or 3700 StowAway utility boxes. These slots remain open for easy viewing, but stay secure with rubber straps and an angled orientation. Completing the side storage offerings, a convenient rail system sits on each outer wall to attach rod holders and other accessories. Storage abounds in the V-Crate’s main section, which sits conveniently behind the kayaker. Stow anchors, rain gear, food or other large items in the top open compartment. For valuables that can’t handle water, there’s a protected waterproof compartment in the base. This main section has a lot of storage power, but it manages to remain compact to fit in most kayak models, similar to milk crates. But your milk crate can’t do this: the entire unit hinges backward into the open position to accommodate scenarios with low clearance. Fish where boaters, and even kayakers, haven’t yet dared to go with the V-Crate.Buy Now
<p><b>Frabill Magnum Bait Station, $99.99</b></p> The new Frabill Magnum Bait Station provides so much more than transportation. With an injection-molded base, commercial grade foam insulation and an integrated aerator, it creates the perfect internal environment to keep bait healthy - regardless of the weather.<br> <a href=
Frabill Magnum Bait Station, $99.99 The new Frabill Magnum Bait Station provides so much more than transportation. With an injection-molded base, commercial grade foam insulation and an integrated aerator, it creates the perfect internal environment to keep bait healthy - regardless of the weather.Buy Now
<p><b>Plano A Series Fishing Backpack, $79.99</b></p> The A-Series Backpack keeps your tackle close and secure while you hike to your favorite spot or cast out your line. Providing a place for each of your essentials, it features four exterior pockets, as well as a large interior storage compartment with organization flap, three mesh pockets and one zippered pocket. A cushioned back pad and adjustable shoulder pads offer comfortable carry. The Plano A-Series Fishing Backpack includes five utility boxes.<br> <a href=
Plano A Series Fishing Backpack, $79.99 The A-Series Backpack keeps your tackle close and secure while you hike to your favorite spot or cast out your line. Providing a place for each of your essentials, it features four exterior pockets, as well as a large interior storage compartment with organization flap, three mesh pockets and one zippered pocket. A cushioned back pad and adjustable shoulder pads offer comfortable carry. The Plano A-Series Fishing Backpack includes five utility boxes.Available at DICK'S Sporting Goods
<p><b>Mossback Fish Habitat, $59.99-$759.99</b></p> Mossy Oak GameKeepers has partnered with Mossback Fish Habitat to offer an innovative new product line for long-term solutions in fisheries management. The artificial fishing structures serve a number of purposes to help achieve overall management objectives and fishing-based goals.</p> <p>Mossback Fish Habitat is environmentally friendly and built to last. The components feature natural colors, textured surfaces, flexible limbs and are easy to assemble. The rugged, realistic and effective habitat saves time and labor. All products are very “fishable” and will last a lifetime.<br> <a href=
Mossback Fish Habitat, $59.99-$759.99 Mossy Oak GameKeepers has partnered with Mossback Fish Habitat to offer an innovative new product line for long-term solutions in fisheries management. The artificial fishing structures serve a number of purposes to help achieve overall management objectives and fishing-based goals. Mossback Fish Habitat is environmentally friendly and built to last. The components feature natural colors, textured surfaces, flexible limbs and are easy to assemble. The rugged, realistic and effective habitat saves time and labor. All products are very “fishable” and will last a lifetime.Buy Now
<p><b>Truck Gear by Line-X Expedition Cooler, $139-$389</b></p> Available in 20-, 45-, 74- and 110-quart sizes and feature thick walls that keep ice frozen for long periods of time, and a roto-molded design for extreme durability. The large drain includes cap retention chain, and can be connected to a standard garden hose. Includes anti-skid feet, a commodity shelf, chopping board and cup holder. <br> <a href=
Truck Gear by Line-X Expedition Cooler, $139-$389 Available in 20-, 45-, 74- and 110-quart sizes and feature thick walls that keep ice frozen for long periods of time, and a roto-molded design for extreme durability. The large drain includes cap retention chain, and can be connected to a standard garden hose. Includes anti-skid feet, a commodity shelf, chopping board and cup holder. Buy Now
<p><b>Truck Gear by Line-X Jump Starter and Power Bank</b></p> The power bank features an 18,000 lithium polymer battery that provides 300 cranking amps/600 peak cranking amps of starting power making it powerful enough to start gas and diesel engines. It also comes standard with a built-in failsafe that prevents arching when polarity is crossed. There are two USB charging ports and includes a 120V AC charging cable and 12V DC charging cable. <br> <a href=
Truck Gear by Line-X Jump Starter and Power Bank The power bank features an 18,000 lithium polymer battery that provides 300 cranking amps/600 peak cranking amps of starting power making it powerful enough to start gas and diesel engines. It also comes standard with a built-in failsafe that prevents arching when polarity is crossed. There are two USB charging ports and includes a 120V AC charging cable and 12V DC charging cable. Buy Now
<p><b>PowerPro Super8Slick V2, $20.99-$199.99</b></p> Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines a new eight-end dense weave fiber construction with proven ‘Enhanced Body Technology’ (EBT) process. The new braid is offered in nine different pound test designations, and in five spool sizes to fill from one reel, to bulk spools for multiple fills and for reel spooling by your local tackle shop.</p> <p> Targeting both bass anglers with ‘camouflage-type’ colors and the inshore/offshore market with colors to fish both stained and clear water, the new Super8Slick V2 braid is offered in PowerPro’s well known moss green for all-around use, onyx (black) for those looking to target big bass, hi-vis aqua green for visibility-minded anglers and when fishing over soft cover, and blue, a color preferred for many in saltwater, and a growing number of bass anglers. All four colors are offered in 8-, 10-, 15-, 20, 30-, 40-, 50-, 65- and 80-pound test (from 1-pound test to 18-pound test mono diameter equivalent), and in 100-, 150- and 300-yards spools and 1,500- and 3,000-yard bulk filler spools. <br> <a href=
PowerPro Super8Slick V2, $20.99-$199.99 Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines a new eight-end dense weave fiber construction with proven ‘Enhanced Body Technology’ (EBT) process. The new braid is offered in nine different pound test designations, and in five spool sizes to fill from one reel, to bulk spools for multiple fills and for reel spooling by your local tackle shop. Targeting both bass anglers with ‘camouflage-type’ colors and the inshore/offshore market with colors to fish both stained and clear water, the new Super8Slick V2 braid is offered in PowerPro’s well known moss green for all-around use, onyx (black) for those looking to target big bass, hi-vis aqua green for visibility-minded anglers and when fishing over soft cover, and blue, a color preferred for many in saltwater, and a growing number of bass anglers. All four colors are offered in 8-, 10-, 15-, 20, 30-, 40-, 50-, 65- and 80-pound test (from 1-pound test to 18-pound test mono diameter equivalent), and in 100-, 150- and 300-yards spools and 1,500- and 3,000-yard bulk filler spools. Buy Now
<p><b>Mystery Tacklebox, $16.99/Mo.</b></p> Mystery Tackle Box is the most fun and affordable way to discover new lures, save money and stock up on innovative baits, all year long. Get a box full of brand name, high quality products delivered to your door every month.  You'll receive over $40 worth of tackle in the Pro Box, upgrade to Elite for more premium products and brands. <br> <a href=
Mystery Tacklebox, $16.99/Mo. Mystery Tackle Box is the most fun and affordable way to discover new lures, save money and stock up on innovative baits, all year long. Get a box full of brand name, high quality products delivered to your door every month. You'll receive over $40 worth of tackle in the Pro Box, upgrade to Elite for more premium products and brands. Sign Up Now
<p><b>Scent Lok Oz20 Vehicle Deodorizer, $39.99</b></p> An angler’s vehicle collects odors from every possible source. Fish funk, the dog’s hair, the rogue french fries under the seat and the musty smell of wet clothes and gear; they all collect and co-mingle inside our vehicles as we travel down life’s long and smelly road. The OZ20 Vehicle Deodorizer emits a powerful stream of ozone molecules that seeks out and destroys virtually all types of odors and bacteria in its path. When ozone comes in contact with these contaminants, their chemical structure is changed to a compound that is no longer recognizable as an offensive odor. The ozone then reverts back to oxygen. Simply plug this affordable marvel into your truck’s all-in-one 12V receptacle and let the odor destruction begin.<br> <a href=
Scent Lok Oz20 Vehicle Deodorizer, $39.99 An angler’s vehicle collects odors from every possible source. Fish funk, the dog’s hair, the rogue french fries under the seat and the musty smell of wet clothes and gear; they all collect and co-mingle inside our vehicles as we travel down life’s long and smelly road. The OZ20 Vehicle Deodorizer emits a powerful stream of ozone molecules that seeks out and destroys virtually all types of odors and bacteria in its path. When ozone comes in contact with these contaminants, their chemical structure is changed to a compound that is no longer recognizable as an offensive odor. The ozone then reverts back to oxygen. Simply plug this affordable marvel into your truck’s all-in-one 12V receptacle and let the odor destruction begin.Buy Now
<p><b>Sawyer Micro Squeeze Water Filter, $28.99</b></p> Featuring Sawyer’s hollow fiber technology, which was derived from kidney dialysis, the Micro removes up the 99.99999% percent of contaminants found in fresh water and is certified for 0.1 micron filtration making it impossible for harmful bacteria like salmonella, protozoa, or cysts like E. coli, Giardia and Vibrio cholerae to pass through. </p> <p>Incredibly robust, it can filter up to 100,000 gallons of water without needing to replace expensive cartridges unlike other filters on the market. Upkeep is easy, simply backwash the filter using the included syringe or cleaning coupling to maintain the flow rate and filtering. <br> <a href=
Sawyer Micro Squeeze Water Filter, $28.99 Featuring Sawyer’s hollow fiber technology, which was derived from kidney dialysis, the Micro removes up the 99.99999% percent of contaminants found in fresh water and is certified for 0.1 micron filtration making it impossible for harmful bacteria like salmonella, protozoa, or cysts like E. coli, Giardia and Vibrio cholerae to pass through. Incredibly robust, it can filter up to 100,000 gallons of water without needing to replace expensive cartridges unlike other filters on the market. Upkeep is easy, simply backwash the filter using the included syringe or cleaning coupling to maintain the flow rate and filtering. More Info
<p><b>Seaguar InvisX Fluorocarbon, $24.99-$169.99</b> Two-time Bassmaster Elite Series champion and Seaguar pro angler Chris Zaldain is a big fan of InvizX, relying on it,” in a wide variety of classic bass presentations, like Texas and Carolina rigs, particularly in 15-pound test. That line isn’t too light for most applications and hook-sets; yet, it’s not so heavy that it hinders the action of your bait,” Zaldain states. “And Seaguar’s 15-pound test InvizX is as strong as other manufacture’s 20-pound test, but with a smaller overall line diameter. It boils down to the fact that the thinner the line, the more naturally a bait moves in the water. It just moves more like the real thing…period.”</p> <p>Seaguar InvizX is a unique, highly castable 100-percent fluorocarbon main line. An excellent all-purpose choice for both spinning and casting reels, InvizX delivers all of fluorocarbon’s well-established advantages in a soft, supple line that is easy to manage, ties knots beautifully, and behaves perfectly both on the reel and off. <br> <a href=
Seaguar InvisX Fluorocarbon, $24.99-$169.99 Two-time Bassmaster Elite Series champion and Seaguar pro angler Chris Zaldain is a big fan of InvizX, relying on it,” in a wide variety of classic bass presentations, like Texas and Carolina rigs, particularly in 15-pound test. That line isn’t too light for most applications and hook-sets; yet, it’s not so heavy that it hinders the action of your bait,” Zaldain states. “And Seaguar’s 15-pound test InvizX is as strong as other manufacture’s 20-pound test, but with a smaller overall line diameter. It boils down to the fact that the thinner the line, the more naturally a bait moves in the water. It just moves more like the real thing…period.” Seaguar InvizX is a unique, highly castable 100-percent fluorocarbon main line. An excellent all-purpose choice for both spinning and casting reels, InvizX delivers all of fluorocarbon’s well-established advantages in a soft, supple line that is easy to manage, ties knots beautifully, and behaves perfectly both on the reel and off. Buy Now
<P><b>Dura-Safe Bow Mount Locks, $34.95</b></p> DuraSafe offers several differ Bow Mount Locks that fit various brands and models of motors on the market. The Bow Mount Lock is a unique locking knob that fits most MotorGuide and Minn Kota bow-mount motors and can be keyed-alike to your marine electronics E-Lock.  Height adjustments can be made normally, and with the turn of a key the mount is locked securing the motor inside. <br> <a href=
Dura-Safe Bow Mount Locks, $34.95 DuraSafe offers several differ Bow Mount Locks that fit various brands and models of motors on the market. The Bow Mount Lock is a unique locking knob that fits most MotorGuide and Minn Kota bow-mount motors and can be keyed-alike to your marine electronics E-Lock. Height adjustments can be made normally, and with the turn of a key the mount is locked securing the motor inside. Buy Now
<p><b>Sufix 604 Advance Mono, $12.99-$13.99</b></p> Is this braid or mono? It’s a little bit of both and the result is the most abrasion resistant, supple and sensitive monofilament ever. Advance mono provides 50-percent lower stretch than standard monofilament, incredible abrasion resistance, superior sensitivity, smooth long casting, unbeatable knot strength and low memory. Following in the footsteps of 832 Advanced Superline, Sufix now revolutionizes the monofilament world with a line that has superior abrasion resistance, yet is extremely supple and sensitive. Available in 4-,6-, 8- ,10-, 12-, 14-, 17-, 20- and 25-pound test in 330-yard spools.<br> <a href=
Sufix 604 Advance Mono, $12.99-$13.99 Is this braid or mono? It’s a little bit of both and the result is the most abrasion resistant, supple and sensitive monofilament ever. Advance mono provides 50-percent lower stretch than standard monofilament, incredible abrasion resistance, superior sensitivity, smooth long casting, unbeatable knot strength and low memory. Following in the footsteps of 832 Advanced Superline, Sufix now revolutionizes the monofilament world with a line that has superior abrasion resistance, yet is extremely supple and sensitive. Available in 4-,6-, 8- ,10-, 12-, 14-, 17-, 20- and 25-pound test in 330-yard spools.Buy Now
<p><b>Sunline XPlasma Asegai, $23.99-$75.99</b></p> Xplasma Asegai is an eight stranded braided line using Izanas braided line construction and is the first braided line to be made with Sunline’s patented P-Ion process technology. This results in a braided line that has a slicker surface, creating less friction when passing through the rods line guides, increased casting distance, and cutting down on line noise. It is manufactured with strong water repelling characteristics and has improved abrasion resistance increasing the lines performance. </p>  <p>XPlasma Asegai will come in two spool sizes 165 and 600 yards, and will be available in 8-, 10-, 12-, 16-, 18-, 30-, 50- and 60-pound break strengths, and will be available in two colors light green, and dark green.  <br> <a href=
Sunline XPlasma Asegai, $23.99-$75.99 Xplasma Asegai is an eight stranded braided line using Izanas braided line construction and is the first braided line to be made with Sunline’s patented P-Ion process technology. This results in a braided line that has a slicker surface, creating less friction when passing through the rods line guides, increased casting distance, and cutting down on line noise. It is manufactured with strong water repelling characteristics and has improved abrasion resistance increasing the lines performance. XPlasma Asegai will come in two spool sizes 165 and 600 yards, and will be available in 8-, 10-, 12-, 16-, 18-, 30-, 50- and 60-pound break strengths, and will be available in two colors light green, and dark green. Buy Now
<p><b>Lure Locker, $24.99-$34.99</b></p> The Lure Locker was designed to give anglers the ability to keep all of their Lure Lock cases organized and ready for their next fishing trip. Constructed with durable ABS plastic, the new Lure Locker securely stores up to five Lure Lock cases for ease of transport.  It is available in three models, the LL1-L, LL2-L and LL3-L; each precisely designed to accept its corresponding Lure Lock case, the LL1, LL2 or LL3.  <br> <a href=
Lure Locker, $24.99-$34.99 The Lure Locker was designed to give anglers the ability to keep all of their Lure Lock cases organized and ready for their next fishing trip. Constructed with durable ABS plastic, the new Lure Locker securely stores up to five Lure Lock cases for ease of transport. It is available in three models, the LL1-L, LL2-L and LL3-L; each precisely designed to accept its corresponding Lure Lock case, the LL1, LL2 or LL3. Buy Now
<p><b>Star brite Ultimate Boat Care Kit, $146.99</b></p> Star brite’s Ultimate Boat Care Kit is the perfect gift for every boat owner. Inside the rugged 5 gallon bucket you’ll find everything from Star brite boat wash to Star Tron Enzyme Fuel Treatment to keep the boat looking and running like new.  <br> <a href=
Star brite Ultimate Boat Care Kit, $146.99 Star brite’s Ultimate Boat Care Kit is the perfect gift for every boat owner. Inside the rugged 5 gallon bucket you’ll find everything from Star brite boat wash to Star Tron Enzyme Fuel Treatment to keep the boat looking and running like new. Buy Now
<p><b>Star brite Deluxe Boat Brush & Handle Kit, $61.49</b></p> Star brite boat brush heads and handles make it easy to clean the boat after a day on the lake. Made in the Star brite plant in Montgomery, Alabama and backed by a Lifetime guarantee, the heavy-duty aluminum pole with non-slip grips extends from 3-foot to 6-foot, and floats if accidentally dropped overboard. Star brite has a wide range of tools that attach to the handle, from boat hooks to mops. The 8-inch wide brush head features bristles that are prefect for all boat cleaning chores. <br> <a href=
Star brite Deluxe Boat Brush & Handle Kit, $61.49 Star brite boat brush heads and handles make it easy to clean the boat after a day on the lake. Made in the Star brite plant in Montgomery, Alabama and backed by a Lifetime guarantee, the heavy-duty aluminum pole with non-slip grips extends from 3-foot to 6-foot, and floats if accidentally dropped overboard. Star brite has a wide range of tools that attach to the handle, from boat hooks to mops. The 8-inch wide brush head features bristles that are prefect for all boat cleaning chores. Buy Now
<p><b>Z-Man Bait BinderZ Doublewide, $34.99</b></p> The futuristic elements in Z-Man’s ElaZtech also necessitate specialized storage—nothing complicated, mind you. In fact, simply store Z-Man baits in their original packages—as many anglers do already—and they’ll last as long as the fish allow. </p> <p>But for anglers who’ve discovered the true power of ElaZtech softbaits, carrying extra bags of the good stuff is essential. It’s now easier than ever when you grab a Bait BinderZ Doublewide, Z-Man’s newest softbait storage solution. With twice the bait-storage capacity of the original Bait BinderZ, the Bait BinderZ Doublewide offers ample real estate to house two side-by-side stacks of Z-Man ElaZtech bait bags—up to 20 packs or more. <br> <a href=
Z-Man Bait BinderZ Doublewide, $34.99 The futuristic elements in Z-Man’s ElaZtech also necessitate specialized storage—nothing complicated, mind you. In fact, simply store Z-Man baits in their original packages—as many anglers do already—and they’ll last as long as the fish allow. But for anglers who’ve discovered the true power of ElaZtech softbaits, carrying extra bags of the good stuff is essential. It’s now easier than ever when you grab a Bait BinderZ Doublewide, Z-Man’s newest softbait storage solution. With twice the bait-storage capacity of the original Bait BinderZ, the Bait BinderZ Doublewide offers ample real estate to house two side-by-side stacks of Z-Man ElaZtech bait bags—up to 20 packs or more. Buy Now