McKinnis, Jeffreys on Ike Live! Sunday night

PITTSGROVE, N.J. — Jerry McKinnis, outdoor sports pioneer, Fishing Hall of Fame inductee and one of the most influential figures in fishing today will join Bassmaster Elite Series pro Mike Iaconelli on Ike Live!, along with sports documentarian Mark Jeffreys, founder of Z3 Media and producer of 20’ Deep biopics. The Ike Live! episode will air Sunday, Nov. 8, at 7 p.m. ET, live-streaming at

In the early 1960s, McKinnis began filming himself as he fished for a five-minute fishing report on the local TV station. That led to an hour-long show, Arkansas Sportsman, and in a few years, The Fishing Hole. McKinnis seized the opportunity to build the sport and his audience in 1979 when he convinced a little start-up network, ESPN, to include The Fishing Hole, in its lineup.

McKinnis became one of the fishing industry’s most influential producers. The company he started, JM Associates, now delivers more than 70 hours of programming a year for sports and outdoor channels, along with the Bassmaster Classic. In June, he released his autobiography, Bass Fishing, Brown Dogs & Curveballs.

Cinematographer Mark Jeffreys serves other segments of the ever-expanding fishing audience by producing exciting visual materials for fishing businesses and compelling stories for regional professional sports networks and athletes. He also produces live-streaming broadcasts (like Ike Live!) and supports other emerging media. His own live-streaming show, Bass Talk Live, airs on, the online fishing news site he founded in 1998.

With 30 years of production and management experience, Jeffreys and his firm, Z3 Films, pursue the latest technologies available to capture the thrill and visceral sensation of The Big Catch, whether from the sky via a drone, the land via a hat camera, or the sea via underwater camera.

Fans who tune in live can call in or tweet questions to Ike Live!, and shows are also available a few hours later for download to a PC, tablet or smartphone at

Audioof the show is available for free on iTunes at To subscribe to automatic downloads, click “View in iTunes” and choose iTunes as your application. Click “Subscribe” and new shows appear in your iTunes library automatically as they become available.

Ike Live! fans receive email reminders for the show when they join the Ike’s Fish Heads Nation at, and they can opt to receive the monthly newsletter, links to videos and periodic discount offers. Clips of the show are available on YouTube at Going Ike and via YouTube subscription.