BIRMINGHAM, Ala. — B.A.S.S. today announced the expansion of its partnership with Huk Performance Fishing, as the company that makes high-performance fishing apparel is now the title sponsor for the Elite event April 7-10 at Winyah Bay out of Georgetown, S.C., as well as a premier sponsor of the GEICO Bassmaster Classic presented by GoPro and all B.A.S.S. tournament circuits.
“We’re thrilled to continue our partnership with a brand as strong as B.A.S.S. and are honored to be the title sponsor of an Elite Series event,” said Ben Verner, president of Huk. “We are excited to watch the very best anglers in the world compete at Winyah Bay in Georgetown – our hometown waters. It is an honor to support them with the most technically advanced and innovative performance apparel on the water today.”
B.A.S.S. CEO Bruce Akin added, “B.A.S.S. is proud to have Huk as a member of our sponsor family. Bass anglers and fans are Huk customers, and the company’s commitment brings a strong presence to the ever-expanding sport of bass fishing. We look forward to continuing our joint efforts in growing our sport."
Huk signed on as a supporting sponsor shortly after the Charleston-based company was launched in 2014. Now, it will be a premier-level sponsor of the 2016 GEICO Bassmaster Classic presented by GoPro, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, B.A.S.S. Nation, Toyota Bonus Bucks Bassmaster Team Championship, Carhartt Bassmaster College Series, and Costa Bassmaster High School Series.
The Huk line includes sun-protection shirts made of anti-microbial fabric with stain-release properties. Added mesh at the lower back helps keep anglers cool and comfortable, as the garments also are designed to allow a full range of motion for making casts at any angle.
The company also sells foul weather gear, jackets, sweatshirts, pants, boxers, caps, and gaitors.
Those attending Classic takeoffs March 4-6 at Grand Lake's Wolf Creek Park and weigh-ins at Tulsa's BOK Center will see the world's best bass anglers sporting Huk apparel.
Additionally, the company will highlight its clothing during the Bassmaster Classic Outdoor Expo at Cox Business Center, and it will be the official merchandise vendor at B.A.S.S. Elite events.