Have you hugged an angler today?

Colorado's Wildlife Council has an interesting way to highlight that it protects and manages state waters and wildlife with the money it collects from hunting and  fishing licenses: It suggests you hug an angler.

In an ad campaign, the Wildlife Council shows outdoorsy people making a point to hug an angler or a hunter. (See video below.)

Seems like a pretty effective and unique way to remind the public that money from hunting and fishing licenses benefits all Coloradans.

Who would have thought that you may get a free hug just from going fishing?


Hug an Angler from CCT Advertising on Vimeo.