Hats fill bill as No. 1 ad space

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Pro anglers, like Todd Faircloth, wear their No.1 advertising real estate on top of their heads.
Mike Suchan
Pro anglers, like Todd Faircloth, wear their No.1 advertising real estate on top of their heads.

PART III: HATS OFF TO ELITES

This is Part 3 of a five-part series on Elite Series anglers and their relationship with hats.

Last January, there was somewhat of a mystery which team catcher Mike Piazza would be inducted with into the Baseball Hall of Fame. Drafted by the Los Angeles Dodgers but having a longer stint with the New York Mets, some wondered which team’s cap he would choose for his plaque in Cooperstown, N.Y.

Deciding which sponsor’s hat to wear daily might not make for as difficult a choice, but the Bassmaster Elite Series pros do have to consider it whether they’re fishing a tournament or at a public appearance.

Some anglers have it in their contracts which hats they will wear when and where. It’s a no-brainer if the appearance is for a particular sponsor, but on tournament days, it is probably less stressful to know commitments.

Edwin Evers is among those who have their daily hat selections down in ink, at least loosely.

“I use four a tournament,” he said. “I have a hat for practice I’m supposed to wear, and three different hats I wear tournament days, and I rotate them.”

After he won the 2016 GEICO Bassmaster Classic, Evers said he made sure to bring his complete assortment of sponsor hats for a photo session, when he went through “probably about 5 or 6 different ones during my Classic shoot.”

Kevin VanDam said he too has to keep his hats in a row. He’s long had to make sure he wore the correct one on the right day, whether that be Nitro, Bass Pro Shops, Quantum, Motorguide, Hummingbird, etc.