BIRMINGHAM, Ala. — B.A.S.S., the worldwide authority on bass fishing, announced today that Diet Mountain Dew® signed on for a year-long sponsorship of all B.A.S.S. tournament circuits, including the 2013 Bassmaster Elite Series, the 2013 Bassmaster Opens Series, the 2013 B.A.S.S. Nation events and the 2013 Bassmaster College Series.
“Diet Mountain Dew is a tremendously successful brand, and we are excited about the unique and authentic ways we will connect it with fans of fishing,” said Bruce Akin, CEO, B.A.S.S. “B.A.S.S. has assembled a team of sponsors that are leaders in their industries, both within the sportfishing arena and beyond it. Diet Mountain Dew has a history with the sport, and we are thrilled to have them in the B.A.S.S. family.”
The sponsorship extends full rights of the B.A.S.S. brand in national and local retail marketing, including all Bassmaster events, to Diet Mountain Dew. Additionally, Elite Series standout Gerald Swindle of Warrior, Ala., a former Toyota Bassmaster Angler of the Year, will join the Diet Mountain Dew roster of athletes.
“We are excited to partner with B.A.S.S., the leading authority on bass fishing,” said Greg Lyons, VP, Mountain Dew. “Diet Mountain Dew has a rich history in outdoor sports, including bass fishing, and we are looking forward to hooking up with B.A.S.S. and Gerald Swindle to get Diet Mountain Dew in the hands of our fans.”
The sponsorship also includes advertising exposure across B.A.S.S.’s multimedia platforms, including its industry-leading magazines, Bassmaster and B.A.S.S. Times, The Bassmasters TV show on ESPN2, the heavily trafficked Bassmaster.com website and B.A.S.S.’s social media channels.
About Diet Mountain Dew
“Yeah, it tastes that good.” Diet Mountain Dew offers consumers the one-of-a-kind citrus taste of Mountain Dew without all the calories. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew Livewire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com or www.facebook.com/dietdew or on twitter @mtn_dew.