Dick’s Sporting Goods to sponsor 2012 Classic Expo

BIRMINGHAM, Ala. — Dick’s Sporting Goods has signed on to be the presenting sponsor for the 2012 Bassmaster Classic Outdoors Expo in February.

Arguably the largest bass fishing expo in the country, the Bassmaster Classic Outdoors Expo presented by Dick’s Sporting Goods opens Feb. 24 at the Shreveport Convention Center. During the 2009 Bassmaster Classic in Shreveport-Bossier City, a record 107,600 people attended throughout the show’s three days. A second record was shattered with a turnstile tally of 60,123 on Saturday, Feb. 21, 2009, easily setting the expo’s one-day attendance record.

“We are thrilled to once again be a part of the 2012 Bassmaster Classic,” said Dick’s Sporting Goods Senior Vice President and Chief Marketing Officer, Lauren Hobart.  “With our great partners at B.A.S.S. and the enthusiastic fishing community in the area, we are looking forward to another great year.”

“Dick’s Sporting Goods will be the presenting sponsor of the Bassmaster Classic Outdoors Expo for the fourth consecutive year, and we couldn’t be happier,” said B.A.S.S. CEO Bruce Akin. “We look forward to another outstanding event in Shreveport-Bossier City, and our sponsors are great contributors to its success.” 

Scores of big-name makers of fishing tackle, boats, motors and other outdoor products for freshwater and saltwater anglers are signing up to exhibit at the 2012 expo.

In addition to exhibitors on the list — which is subject to expansion, the show roster will include B.A.S.S. itself, as well as B.A.S.S. official sponsors, including Toyota, Bass Pro Shops, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Skeeter Boats, Triton Boats and Yamaha.

There is free admission to the expo, and it will run concurrently with the Bassmaster Classic competition days, Friday-Sunday, Feb. 24-26. The expo also features live updates from the water with BASSTrakk in the B.A.S.S. booth; giveaways by B.A.S.S.’s sponsors; fishing seminars; and B.A.S.S. official Classic merchandise.

Hours will be noon to 8 p.m.CT Friday, Feb. 24; 10 a.m.-7 p.m. CT Saturday, Feb. 25; and 10 a.m.-4 p.m. CT Sunday, Feb. 26, just before the final weigh-in of the 42nd Bassmaster Classic takes place at the CenturyLink Center.

Visit www.bassmaster.com/expo for an exhibitor list and other details, plus all the information needed to plan a trip to experience the world championship of bass fishing.

2012 Bassmaster Classic Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Skeeter Boats, Triton Boats, Yamaha

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of October 31, 2011, the Company operated 474 Dick's Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick's Sporting Goods and Golf Galaxy.  

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