Booyah and B.A.S.S. team up again

BIRMINGHAM, Ala. — Picking up where they left off in 2012, Booyah Baits and B.A.S.S. have reached a sponsorship agreement for 2014.

The agreement names Booyah as a Supporting Sponsor of all 2014 Bassmaster tournament circuits: Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens presented by Allstate, B.A.S.S. Nation events and Carhartt Bassmaster College Series.

Booyah also is a Supporting Sponsor of the new Bassmaster Team Championship.

“We are excited to partner strategically with the largest and most powerful fishing organization in the nation,” said John Skrabo, vice president of marketing for PRADCO Outdoor Brands, including Booyah. “Our market research provided us with consumer insight that said if we are going to target these passionate and competitive Booyah consumers, we need to reach them with a strong multimedia platform approach.

“B.A.S.S. is able to deliver not only its 500,000-plus members, but the top magazine, website and events in the entire fishing industry,” Skrabo added.

The Booyah-B.A.S.S. agreement continues a longstanding relationship between the two industry leaders. The companies have partnered in promotions over the years, and Booyah was the Official Wirebait Sponsor of 2009 Bassmaster events. They partnered again in 2012 with Booyah as a Bassmaster Supporting Sponsor.

“We’re pleased Booyah is again part of the Bassmaster sponsor family,” said Joe Higgins, B.A.S.S. vice president, sales. “The brand is returning with a season-long activation program that fans are going to love.”

Booyah’s Bassmaster activation program will kick off at the Feb. 21-23 GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro in Birmingham. Within its large exhibit space at the Bassmaster Classic Outdoors Expo presented by Dick’s Sporting Goods at the Birmingham-Jefferson Convention Complex, Booyah will display a new, fully loaded, Booyah-wrapped Toyota Tundra, the grand prize in the 2014 Booyah Truck Giveaway Sweepstakes.

The truck is customized for fishing, including rod tubes mounted in an overhead Surco Roof Rack System; Rigid Industries grill with light bars installed; Rigid Industries rear bed lighting and flush mount rear bumper lighting; and a bed slide system.

Classic fans will be among the first to be able to enter the sweepstakes. Fans will have more chances to enter the contest at all nine 2014 Bassmaster Elite Series events, as well as online at The Elite Series season will begin March 13-16 in Bainbridge, Ga., with the Dick Cepek Tires Bassmaster Elite Series on Lake Seminole. For a full schedule of 2014 tournament stops, go to

At each event, one finalist’s name will be drawn and receive a key. All 11 finalists will be Booyah’s guests at the 2015 Bassmaster Classic in Greenville, S.C. The one with the key that fits the ignition to the truck will win it.

The truck, as well as the Booyah lineup of lures, will be on display at all Elite Series tournament sites.

The deadline for sweepstakes entries is Oct. 31.