Kodak, Tenn. – Today Beef Jerky Outlet officially announced its sponsorship of Bassmaster Elite Series angler Brandon Coulter. Fans will be able to win an all-expenses-paid fishing trip with him on fabled Lake St. Clair in August.
Like all professional anglers, Brandon Coulter is a busy man. Preparing for and competing in a dozen week-long professional events each year is a taxing endeavor. Keeping up with the latest tricks and techniques to catch more bass than the next guy is a full-time job in itself. The Knoxville, Tenn., native is also a husband and father of four children. And he founded and co-owns the Tennessee Team Trail, one of the more successful team bass tournament series in the nation.
All this busyness makes it easy to understand why he put on some unwanted pounds after qualifying for the prestigious Bassmaster Elite Series in 2014. “I go 100 miles an hour, 365 days a year, and what I’m going to eat for a meal is extremely low on my priority list. Between fast food on the tournament trail and high-carb eating I really started to feel it when it came time to compete at this level. Tournament fishing is serious work and I’m certainly not getting any younger,” said the 46-year-old Coulter.
After the 2016 season Coulter started a rigorous no-carb diet and began eating beef jerky because it fits his on-the-go lifestyle. “Beef jerky is the greatest food ever!” Coulter exclaimed. “I’ve lost 25 pounds in six months and really feel great. It definitely allows me to stay alert and focused while fishing because physically I’m in good shape now.”
The Tennessee angler has always been popular on tour with his fellow competitors and fishing fans due to his relationship with Corona Extra USA. Tailgating is a fairly regular occurrence on tour and now Coulter expects he will become even more popular. Beef Jerky Outlet has loaded him down with hundreds of sample packs to give out to fans. All they have to do is look for his red, white and blue tournament rig at Elite Series events. Coulter will also be making appearances at some of BJO’s 90 current locations during the remainder of the season as well.
Fans can enter to win an all-expenses-paid fishing trip with Coulter by signing up at www.BJOgiveaway.com.
Beef Jerky Outlet CEO Scott Parker said “Bass fishermen and their families are our customer. There’s not a more American sport than fishing and nothing says America like beef jerky. That’s certainly been true for a long time but we like to say that beef jerky fans arrive in ‘beef jerky heaven’ when they visit our jerky franchise stores. It seems as though our guests are always wearing a smile because we offer them a unique sales proposition – Try Before You Buy. Guests are invited to test our different products until they find the flavor that’s just right for them.”