In his new boat wrap, Scott Ashmore might run at 90 mph, but he sure can’t hide.
As in other years, the Bassmaster Elite Series pro’s wrap is an eye-catching green-on-black motif for title sponsor Kershaw Knives. But the latest edition goes one better: A light system makes the green accents appear to glow when the boat is on its trailer.
The LED lights by Bluewater make his rig a rolling billboard after the sun sets. But even in daylight, few could miss the rig, a Legend Alpha 211 powered by Yamaha. Besides the green Kershaw logo, bright green trim surrounds his Lowrance electronics units and covers his MotorGuide trolling motor casing. Even his dual Power-Poles are green.
The color scheme matches his tournament jersey and shoes, the item that started it all.
“Years ago, I bought a pair of tennis shoes I loved the color of. I said it would be the color of my next boat. When they mixed the colors, they said it was ‘Scott Ashmore green,’ and that’s what we still call it,” said the pro from Broken Arrow, Okla.
Ashmore is the third Elite Series pro to run a Legend; Jason Quinn and Chris Lane also each have one. With the LED uplighting, Ashmore has gone all-out to make his rig stand out, but it’s technologically advanced as well. This season he’ll have a waterproof mount on the dash for his iPhone. He can’t use it (or any phone) while he’s competing, but at other times, it will keep him connected, he said.
“My boat is, after all, my office,” he said.
Ashmore’s boat/office will get a full workout in the 2012 season. Besides the eight-event Elite schedule, his regular season will include six Bass Pro Shops Bassmaster Open events, three in the Southern division and three in the Central division. Formerly a sales manager for a boat company, Ashmore said 2012 will be the first season he will compete full-time.