Ettrick, Wisconsin – Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance. Bill Dance has grown his...
On morning strolls up and down Lake Hartwell’s boat-launch docks, repeated murmurs and quiet nods toward casting decks appeared to form a pattern."Look, there’s another one.”“Yep, it’s that same...
FOND DU LAC, Wisc. – Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac. The two-story NVH (Noise, Vibration, Harshness) facility’s first...
Ettrick, Wisc. – Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series angler Seth Feider. Feider, who has been competing on the Bassmaster Elite Series for three years,...
CYPRESS, Calif. — Daiwa Corporation is pleased to announce the release of the finest line of reels the company has ever produced. The new Exist spinning reels represent 60 years of Daiwa innovation...
Salem, Va. – The pros on the Bassmaster Elite Series are again promoting Autism Awareness during the month of April. During the next two Elite events, the anglers will be competing for the second...
Alexandria, VA – During its annual spring meeting, the American Sportfishing Association’s (ASA) Government Affairs committee discussed a variety of sportfishing policy...
With a long history of supporting conservation efforts, donating 10 percent of their profits every year to worthy projects - AFTCO continues that tradition with the AFTCO / B.A.S.S....
ETTRICK, WI – Lure Lock is giving attendees of the Bassmaster Classic Expo in Greenville, South Carolina a FREE Rat-L-Trap branded with the Lure Lock logo. Simply stop by the Lure Lock booth (#3024...
ETTRICK, Wisconsin – Lure Lock and Bassmaster Elite Series Angler, Matt Lee, have agreed to terms on a multi-year partnership. Lee has been competing on the Bassmaster Elite Series for three years...
Park Falls, WI – Every angler has their own arena. Some are known for their crankbait casting skills; some for their Carolina- or Texas-rigging competency; others, perhaps, a finesse prowess like...
LADSON, S.C. - Spring 2018 Introduction - Available Early April – Like its counterparts in automobiles and electronics, Shimano is constantly evolving its products, and now showcases the ‘next’ in...
JL Marine cordially invites you to visit us at Booths 2021/2121 during the Bassmaster Classic Outdoor Expo. The expo will be held March 16-18th at the TD Convention Center...
PARK FALLS, WI – It’s no secret that bass love docks. From everyday anglers to professionals, bass-heads learn to look for these manmade structures as prime target for green and brown backs....
The GEICO Bassmaster Classic presented by DICK'S Sporting Goods not only raises the game of the world’s best anglers, but it often brings out the best in the fishing industry and its faithful fans...
PITTSGROVE, NJ - The Ike Foundation is a non-profit organization founded by Mike and Becky Iaconelli. The mission of the Foundation is to introduce urban and rural children to the wholesome...
Park Falls, WI – In bass fishing, like baseball, every pitch counts. Much like painting the corners of the plate, pitching a wakeless bait into a laydown or grass pocket is often what wins...
PLANO, IL – Kevin VanDam’s all-time record for national tournament wins is proof positive of an ability never before seen in the competitive bass realm. He’s a seven-time Bassmaster...
Whether you’re fishing in the Bassmaster Classic this month or on your favorite highland reservoir, Rapala® and Storm® crankbaits, Terminator® jigs and spinnerbaits, and Rapala Shadow Rap jerkbaits...
ETTRICK, Wisconsin – Lure Lock has entered into a multi-year partnership with two-time Toyota Bassmaster Angler of Year, Gerald Swindle. Swindle has been competing in B.A.S.S. events for more...