Industry News

Elite Series pro Edwin Evers and OPTIMA® Batteries have teamed up again for the third annual Healing Heroes in Action program to bring the ultimate fishing experiences to a handful...

SPRINGFIELD, Mo. – While all 62 current Bass Fishing Hall of Fame members have waited for a place where others could honor them, the class of 2017 Hall inductees are being afforded a special...

Shimano adds Jackall Lures to its Keep America Fishing sponsorship

ORLANDO, Fla. – Mustad and Kevin VanDam celebrated 25 years fishing together last week at the 2017 ICAST trade show.  The milestone stands out as one of the longest and most-beneficial...

WAXHAW, N.C. — The N.C. Wildlife Resources Commission, along with Union County Parks and Recreation, N.C. B.A.S.S. Nation and Riley's Catch, is hosting a festival on Aug. 5 to celebrate the opening...

TAMPA, Fla. – JL Marine Systems, Inc., maker of Power-Pole shallow water anchors, announces a new addition to its product offering that will turn a full day on the water into a worry-free day on...

RACINE, Wisc.  –  Getting the most from expensive marine batteries requires optimal charging, which is something Minn Kota has perfected for years with their digital on-board...

RACINE, Wisc.  – The moment anglers press the power button on any Humminbird® HELIX G2 or G2N (networking) unit with GPS, they will now have access to the new Humminbird Basemap, a vast,...

BEAMSVILLE, Ontario – X Zone Lures has partnered with Bassmaster Elite Series angler Brandon Lester of Fayetteville, TENN., to create a new Pro Series line of soft plastic baits. X Zone Lures...