Up your cool factor

As ICAST draws to a close, the B.A.S.S. staffers are looking for a quick mental break. Jim Coble, founder of 13 Fishing, brought over a selection of the company's new hats and encouraged us to try some on. Then cameras started snapping and duck-face ensued.

The hats are a beauty, and they're reasonably priced at $20 to $24. But the best part of the hats is their creative names. Here's a sample: Killer Penguin, Blue Steel, Slick Jimmy and High-Tech Redneck.