Pure Fishing celebrates 75 years

Pure Fishing, the conglomerate that grew out of Berkley and Co., celebrated its 75th birthday today with a media luncheon and video interview with the founder, Berkley Bedell of Spirit Lake, Iowa. Bedell, 91, is suffering from a back injury and was unable to attend. He talked about catching his first fish on a cane pole at 5 years old, an experience he recalls vividly today and spawned his passion for fishing. In 1937, when he was 15 years old, Bedell got his parents’ permission to use the money he made by delivering newspapers to start a fly-tying business in his home.


The venture quickly outgrew the fly-tying equipment in his bedroom, and he hired three high school students to tie flies for him.  He later obtained a bank loan to expand even more, and by the time he returned from military service, his business was poised to take off. He introduced Trilene monofilament in 1959, later branching out into manufacturing rods, reels, lures and accessories.


What’s your 15 year old doing in his after-school hours?