With forklifts and pallets decorating the West Concourse of the Orange County Convention Center, it's hard to believe that in just a couple of days, this show floor will be full of the fishing industry's newest products -- and the people who built them, buy them, sell them and, of course, fish with them.
B.A.S.S. is among the hundreds of exhibitors at this year's show, and like the others, our booth is under construction. From the walls of our temporary home on the show floor this week, we'll be bringing you photos, videos and articles about the show and the products that come out of it.
It all starts tonight at the New Product Showcase Preview Reception, where we'll get our first look at what's being introduced this year. Right now, the showcase is an empty shell. But over the next 24 hours, it will become populated with the newest lures, reels, rods, tackleboxes and sunglasses. It is not open to the public, but Bassmaster.com will be there to show you what we find.
Keep up here on our Live Blog from now until the show ends, Friday, July 13. We'll be posting videos on BASSCam, as well as a couple of photo galleries each day. Tune in also on Twitter (or follow along here if you don't have a Twitter account) and on B.A.S.S.'s Facebook page.
We're looking forward to a great week! Tell us what you're hoping to see from the show, in the comments box below.