One of the ways Justin Lucas is making his name known on the Elite Series this year — the Berkley Slim Shad.
See all the new new hard baits introduced at ICAST in Orlando.
The Rod Runner keeps your sticks safe, at the ready and tangle-free whether you’re carrying them or stowing them in a vehicle or in your home.
Gerald Swindle discusses how he uses bobber stoppers when Texas rigging.
Elite Series pro Brandon Palaniuk explains how the Rapala Scatter Rap's lip design is key in triggering more strikes.
Possibly the nicest travel sticks made to date, the St. Croix Legend Trek.
Learn how Booyah's Pad Crasher Jr. will get you more bites.
Power fishing and pitching are driving the need for speed in the reel industry. We're currently about maxed out on reel speed due to technology restrictions, but the sky may be the limit soon.
Industry leader Xpress Boats of Hot Springs, Ark., has announced a collaborative marketing agreement with Lew’s Reels, makers of the iconic Lew’s Speed Spool, which launched the low-profile craze more than 40 years ago
All the new products we saw at ICAST 2014 in one place. Warning: this is one big gallery.