Go inside the Berkley factory to see how some of your favorite baits are manufactured.
Long hours on the water are draining in both winter and summer, and everyone short of Superman needs a little pick-me-up. Go stronger for longer with 5-Hour Energy.
Come wind, rain, snow or sun, be prepared with these tips from Bassmaster Elite Series pros.
It’s one thing to trick a bass into biting something. It’s another to do it on, or with, something you have designed yourself. There’s no feeling like it.
Berkley Product Manager Brad Danbom describes the technology behind this Iaconelli-designed bait.
Just when you thought you had it all, we discovered 31 new bassin' products you never knew you needed.
Bassmaster Elite Series pro Paul Elias selects a variety of rods for fall bassin' applications.
Elite Series pro Davy Hite talks about Rapala's Goo Bug — an odd-shaped bug that causes bass to go wild.
Lowrance's new trolling-motor transducer delivers surround-scanning images to help pinpoint key fishing areas.
Michael Iaconelli shares three of his favorite fall baits. Also, he's a werewolf.