Inspire youth to fish with Fishing Kids gear!
See the latest innovations in soft bait technology and design from 2012.
A super-durable and effective grub, goby or whatever!
Whether you are facing pressured bass or just want to try something different, these rigs top the list.
Schultz's 5 favorite wintertime lures.
Elite Series pro Jonathon VanDam inks new deal for rods, reels and line.
Whether you're a touring pro or a weekend warrior, having the right tool for the job is important. Here's a quick list of what's hot on the water.
These are the fishiest-looking sinkers you've ever seen.
Now you can get the large capacity of a conventional round reel in the ergonomic design of a low profile Revo reel.