A higher-floating plastic makes the Flit 120 more effective.
New Product Press: Pro Patterns is a video series that follows the Bassmaster Elite Series and films pros as they practice for an event.
One of Aaron Martens' secret weapons on the water.
I’ve always liked crankbaits as lures, especially in the spring and fall, but they had a drawback....
If you're still stumped over a gift for the angler on your list, don't fret -- we've got you covered!
Show your bassin' style on or off the water with the latest fishing apparel, all guaranteed to keep you comfortable while stalking that big bass.
The crankbait is one of the most important tools in bass fishing, but they’re a lot like screwdrivers – you need the right style to get the job done.
Keep your blades and hooks super sharp.