A higher-floating plastic makes the Flit 120 more effective.
New Product Press: Pro Patterns is a video series that follows the Bassmaster Elite Series and films
One of Aaron Martens' secret weapons on the water.
I’ve always liked crankbaits as lures, especially in the spring and fall, but they had a drawback...
If you're still stumped over a gift for the angler on your list, don't fret -- we've got you covered
Show your bassin' style on or off the water with the latest fishing apparel, all guaranteed to keep
The crankbait is one of the most important tools in bass fishing, but they’re a lot like screwdriver
Keep your blades and hooks super sharp.