The top of the line in the Orra family with a 9 HPCR™ bearing system and Carbon Matrix™ drag for smo
Check out the latest in bass fishing terminal tackle for 2012.
Inspire youth to fish with Fishing Kids gear!
See the latest innovations in soft bait technology and design from 2012.
A super-durable and effective grub, goby or whatever!
Whether you are facing pressured bass or just want to try something different, these rigs top the li
Schultz's 5 favorite wintertime lures.
Elite Series pro Jonathon VanDam inks new deal for rods, reels and line.
Whether you're a touring pro or a weekend warrior, having the right tool for the job is important. H