The sexiest soft jerkbait you'll ever see.
Reaching the 20-foot mark with a crankbait was a pie-in-the-sky goal for lure designers for some time. This crop of divers seems to have broken the threshold.
B.A.S.S. and BassGold announced today that BassGold will provide its bass patterning app free for one year to members of the B.A.S.S. Nation, including Carhartt Bassmaster College Series anglers.
Take a peek at reigning Classic champ Cliff Pace's Toyota Tundra.
Spro's latest crankbait is a small, shallow, silent runner.
A flipping expert details his favorite punchin’, pitchin’ and flippin’ baits.
Frabill's aptly named Rainsuit keeps you dry and cool all summer long.
Take a step inside of Edwin Evers' Toyota Tundra with B.A.S.S. photographer Seigo Saito.
The connection between B.A.S.S. and Star brite for the Alabama Charge on the Alabama River was a natural one.
It looks like anglers in the upcoming Bass Pro Shops Bassmaster Southern Open will want to forget about Logan Martin's June offshore bite and instead stay close to the bank.