Sure, it looks like your average jig but this critter has some serious thought put into it.
Meet Abu Garcia’s latest and possibly the greatest Revo ever, the MGXtreme.
Celebrate your dad or recent graduate this month with bass fishing gear your old man or smarty pants
Former Classic champ Alton Jones uses these 5 baits to coax deep-water bass to bite.
The summer bite at Pickwick Lake is mostly offshore – no surprise to anyone who knows anything about
Get inside the head of Elite Series pro and lure designer Morizo Shimizu.
The Elite pro let's us check out how he gets from tournament to tournament.
Michael Iaconelli discusses one of his go-to baits.
It lights up the night — or early morning — making rigging, fishing and working easier.
Tackle organization is something I take very seriously and so should you. I put a great deal of emphasis on being efficient when I’m on the water, and keeping my lures and terminal gear well organized is a huge part of that. I want to know where everything is and systematically positioned so I spend very little time looking for a lure or item and getting my bait back into the water.
Check out Elite Series pro Yusuke Miyazaki's custom ride.