It dives deeper and produces more action than most any other jerkbait on the market.
Give (or get yourself) some cheer this holiday season with our 2011 Holiday Gift Guide for fishermen
Elite pro Russ Lane designed this bait to be silent in order to prevent spooking highly-pressured fi
The Lowrance Mark-4 and Elite-4 prove that customers don’t have to compromise features or performanc
Shimano has given the Citica "High Efficiency Gearing," which is said to produce more fish-moving po
Record-holder Kurita claims he battled a 28-pound bass with one of these high-end beauties.
It swims, flips and catches bass that live in thick cover. These things are the Rolls Royce of flipp
To catch those fickle bass that shy away from bigger, more intimidating baits try this new jig from
The Citica is a great option for anglers who are wanting a high-quality reel but don’t want to shell
Elite Series pro Cliff Crochet details his favorite Cajun foods.