SPRINGFIELD, Mo.- Lew's proudly announces that Bassmaster Elite Series angler and former Toyota Tundra Bassmaster Angler of the Year Tim Horton has picked Lew's for his choice of reels, starting immediately. The popular Muscle Shoals, Ala., angler's decision to join Lew's places him among other high profile anglers who have recently signed with the brand that is turning heads in the fishing industry.
Bassmaster Elite Series angler Mark Menendez announces that he has joined Team Lew's.
JJ's Magic founder JJ Polak demonstrates how to dye diffrent types fishing baits.
'Tis that season again. Time to rack your brain in an attempt to remember if someone has left hints as to what they'd like to receive this holiday season.
Minn Kota introduces its new shallow-water anchor, the Talon.
Florida pro, Terry "Big Show" Scroggins, says there are three lures he won't leave home without in autumn all of them crankbaits.
The booths at ICAST cover acres of the floor at the Las Vegas Convention Center. The BASS staff works tirelessly to cover the entire floor and give every one of the products their just due.
Expereince all that ICAST 2010 had to offer. This gallery features photos from the rod and reel section.