Yes, it sinks, but the new S.O.B. crankbait does a lot more than that.
New products are here! Take a look at some of the latest products in the New Product Showcase at ICAST 2014.
The first-ever Tackle X was held at Lake X, part of the Kirchman Foundation's 10,000-acre facility.
Elite pro Keith Combs on how he uses his electronics to help him win.
Topwater frogs and toads provide some of the most exciting bass fishing there is. Check out what some of the top pros like to throw!
More products making their debut at ICAST 2014.
Zach King shows how to use the YUM lizard to trigger strikes.
According to the manufacturer, this life jacket provides flotation for children ages 2-7 regardless of whether they’re just having fun or need help staying afloat to survive.
Mike Iaconelli talks about his favorite crankbait and how to fish it.