Topics: consolidation

Get over it

Apr 2, 2011

The ink is barely dry on Pure Fishing's purchase of Sebile lures, but the whispers have started already: "There's too much consolidation in this industry," "They'll destroy the brand," "The little guys don't stand a chance anymore," "We need to go back to the old days in the fishing industry, when companies toughed it out, fought back instead of selling out."