Lowrance announced today the next-generation of Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRP series.
Lowrance, a world-leading brand in fishing electronics since 1957, announced today its Insight Genesis™ B.A.S.S. Nation Challenge.
Will bass survive after being caught on Lake Guntersville and hauled approximately 80 miles to the Birmingham-Jefferson Convention Center for the Bassmaster Classic weigh-ins? Fishery expert says yes!
Scott Ashmore has signed with Blue Water LED lighting systems.
Lake Fork produced its third Toyota ShareLunker of the season Sunday night.
Lowrance announced today its new Insight Genesis College Cup 2014 competition.
Lowrance's new trolling-motor transducer delivers surround-scanning images to help pinpoint key fishing areas.
One lucky winner will claim a Bassmaster Classic prize package that includes hotel accommodations for four nights, local transportation, VIP seating at the weigh-ins and special access to the Bassmaster Classic Expo plus $1,000 cash and special promotional items from the Alabama Bass Trail.
It was 209 days ago that Chris Jones made a symbolic and personal vow - to wear his 2013 Classic admission armband until he himself qualified for the event.
Steve Smits was helping guide a billion dollar business in the coffee industry; yes, billion with a B.