7-year-old Zach Engelmeyer caught a fish he'll never forget with a promotional lure from Toyota.
Lowrance announced today the next-generation of Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRP series.
Lowrance, a world-leading brand in fishing electronics since 1957, announced today its Insight Genesis™ B.A.S.S. Nation Challenge.
Will bass survive after being caught on Lake Guntersville and hauled approximately 80 miles to the Birmingham-Jefferson Convention Center for the Bassmaster Classic weigh-ins? Fishery expert says yes!
Scott Ashmore has signed with Blue Water LED lighting systems.
Don Butler of Tulsa, Okla., claimed the Bassmaster Classic for his first tournament win, and a $10,000 check.
Lake Fork produced its third Toyota ShareLunker of the season Sunday night.
Lowrance announced today its new Insight Genesis College Cup 2014 competition.
Lowrance's new trolling-motor transducer delivers surround-scanning images to help pinpoint key fishing areas.
One lucky winner will claim a Bassmaster Classic prize package that includes hotel accommodations for four nights, local transportation, VIP seating at the weigh-ins and special access to the Bassmaster Classic Expo plus $1,000 cash and special promotional items from the Alabama Bass Trail.