If every instinct you have is wrong, then the opposite would have to be right.
Years ago a certain B.A.S.S. tour-level pro came very close to winning the Angler of the Year title. It boiled down to the last day of the season and he fell just a bit short.
Think of your favorite sports team, and a logo is probably the first image that comes to mind. Bass fishing has its own set of widely recognized logos, and they were on full display at the 2013 Bassmaster Classic.