In bass fishing, just like in poker, you have to be able to understand a good bluff. In both cases, the critical factors lie beneath the surface, invisible to the naked eye. If you play your cards wrong, you'll lose, but if you figure out the true nature of the bluff you can walk away with all the chips.
Master Series on Power Fishing with Kevin VanDam (Lesson 13: Power fishing during winter)
One trend that we're seeing across the industry is the movement toward signature series products.