Companies are bringing back old-school products with new improvements.
Just in the past five years, a groundswell of anti-fishing sentiment in the United States has begun to build, and it has leaders in the sportfishing industry worried. Mike Nussman, president and CEO of the American Sportfishing Association, told a group of media representatives at a breakfast meeting at the ICAST show in Orlando today that he always felt secure that public opinion and governmental support would protect recreational fishing. Not anymore.
Bassmaster Elite Series pro Gerald Swindle, who graced the cover of the July/August issue of Bassmaster Magazine, posed with Laurie Tisdale, Bassmaster assistant art director, in front of a poster of the most recent issue, in B.A.S.S.'s booth at ICAST today. Tisdale led the redesign effort of the magazine, which debuted in this issue, and took the cover photo of the popular pro.
Rather than slather sunblock all over your ears, neck and chest when it's hot outside and you want to protect yourself from sun damage, try wearing a Hooded Tee made by Valley Fashions. The SPF 30+ shirt is a combination T-shirt, jacket, hat, wrist cover and neck wrap. But the lightweight shirt is cool enough to be worn even when it's up to 95 degrees outside.
The new version has some improvements, of course.
Pure Fishing, the conglomerate that grew out of Berkley and Co., celebrated its 75th birthday today with a media luncheon and video interview with the founder, Berkley Bedell of Spirit Lake, Iowa. Bedell, 91, is suffering from a back injury and was unable to attend. He talked about catching his first fish on a cane pole at 5 years old, an experience he recalls vividly today and spawned his passion for fishing. In 1937, when he was 15 years old, Bedell got his parents’ permission to use the money he made by delivering newspapers to start a fly-tying business in his home.
Bagley's is back! The storied luremaker has returned with designer Lee Sisson as head designer. Sisson created many of the original Bagley's designs, including four Bassmaster Classic winners.