LiveTarget designed the BaitBall line of lures to emulate a small school of baitfish.
Elite Series pro Bernie Schultz discusses his go-to minnow bait, the Rapala Scatter Rap.
The Hydrowave H2, the next generation of fish attracting units.
Once you've bought a used boat, here are some tips to maintain your outboard motor.
Check out this collection of soft baits for big bass debuting in 2014.
This thing is waterproof, shockproof and generally foolproof. In other words, it’s right at home on your boat, even in the worst conditions.
What I saw at ICAST was a lot of redundancy, and that made me wonder where this industry is headed.
One of the ways Justin Lucas is making his name known on the Elite Series this year — the Berkley Slim Shad.
See all the new new hard baits introduced at ICAST in Orlando.
The Rod Runner keeps your sticks safe, at the ready and tangle-free whether you’re carrying them or stowing them in a vehicle or in your home.