One of the simplest spooling devices ever devised for efficient spooling.
It dives deeper and produces more action than most any other jerkbait on the market.
Give (or get yourself) some cheer this holiday season with our 2011 Holiday Gift Guide for fishermen.
Elite pro Russ Lane designed this bait to be silent in order to prevent spooking highly-pressured fish.
The Lowrance Mark-4 and Elite-4 prove that customers don’t have to compromise features or performance when shopping for a new fishfinder or chart plotter at a lower price.
Shimano has given the Citica "High Efficiency Gearing," which is said to produce more fish-moving power than a standard gear set.
Record-holder Kurita claims he battled a 28-pound bass with one of these high-end beauties.
It swims, flips and catches bass that live in thick cover. These things are the Rolls Royce of flipping jigs.
To catch those fickle bass that shy away from bigger, more intimidating baits try this new jig from Outkast.
The Citica is a great option for anglers who are wanting a high-quality reel but don’t want to shell out big bucks.