These new labels from Line Rite help you quickly match boxes in your tackle storage to the line on a
The stumps and shifting sandbars of the Red River have Bassmaster Classic qualifiers weighing the pr
One of the simplest spooling devices ever devised for efficient spooling.
It dives deeper and produces more action than most any other jerkbait on the market.
Give (or get yourself) some cheer this holiday season with our 2011 Holiday Gift Guide for fishermen
Elite pro Russ Lane designed this bait to be silent in order to prevent spooking highly-pressured fi
The Lowrance Mark-4 and Elite-4 prove that customers don’t have to compromise features or performanc
Shimano has given the Citica "High Efficiency Gearing," which is said to produce more fish-moving po
Record-holder Kurita claims he battled a 28-pound bass with one of these high-end beauties.
It swims, flips and catches bass that live in thick cover. These things are the Rolls Royce of flipp